SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating based on 1,188 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 90% | 93% |
 Neutral | 4% | 2% |
 Negative | 6% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.6 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.6 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
10 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 11% |
Negative | 3% | 2% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.2 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,763
Patriotic Savings
Site Experience FeedbackJul 1, 2026
Easy to lookup items
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
ChaseVincent
Site Experience FeedbackJul 1, 2026
Today, a wonderful woman named Savannah helped me. She was very attentive to what I was looking for after we had a conversation about my horse and she shared information about her horse as well. She was not just a sales representative but a person who understands horses and how much we care for those horses who cannot stand up for themselves. She went through a bunch of things with me, solved my issues and helped me with my cart. She helped me see different things that could solve my challenges related to the Kichel Quiet Ride ears and the Extended Nose Fly mask. She also directed me to a similar product that solved the same challenge that Vincent has which was made by Cashel but not listed as it - perfect. She is a wonderful representation of why Smartpak has what it does because you truly care for the people who love the horses that we have. Btw, aside of being amazing, she has a spicy wonderful mare - give her a raise!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Millie
Site Experience FeedbackJul 1, 2026
I thought i was eligible for the fourth of July discount. So disappointed about that. Otherwise its always easy to place an order
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kath
Site Experience FeedbackJul 1, 2026
I'm a long time customer. My horses have been on smart paks for a long time.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Vick
Site Experience FeedbackJul 1, 2026
The site is user friendly. My dissatisfaction lies with the offers and discounts. There are no rewards for loyal customers who don't use paks or auto ship.
- Overall Rating: 7
- Would Shop Here Again: 9
- Likelihood To Recommend: 7
J
Site Experience FeedbackJul 1, 2026
Very nice and I like that it ships to the barn!
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Adela
Site Experience FeedbackJul 1, 2026
Easy transaction. I've ordered from smart pak in the past for a horse who is since deceased and will do so again, I was glad that you carry Chug!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cat McGlynn
Site Experience FeedbackJul 1, 2026
I had no issues with finding the product or placing the order. I wasn't sure why I couldn't apply the JULY2026 promo code, but I assumed the manufacturer was on the list that already reduced their prices. That was a bit confusing, since it clearly stated that my purchase was eligible to use the code, but then I got an error message saying it wasn't applicable.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Emily
Site Experience FeedbackJul 1, 2026
It was a very good overall experience and we hope the supplements we got will help our horse
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Scott
Site Experience FeedbackJul 1, 2026
I hope to get the product sooner than 2weeks.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Great product
Site Experience FeedbackJul 1, 2026
Good discount. Clunky checkout. Too many steps.
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Mtbarrelracer93
Site Experience FeedbackJul 1, 2026
Really easy to use! Lots of choices to choose from. I had no idea you could choose from different suppliers.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 1, 2026
I really appreciate the explanations as to what the products can be used for and then the option of purchasing different tears, and then the quick side-by-side comparison of the products that made it very simple
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mtay99
Site Experience FeedbackJul 1, 2026
No complaints.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cass
Site Experience FeedbackJul 1, 2026
Lots of options which is great, 8$ for shipping is a bit much tho. I will get smart packs from tractor supply in the future
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
mls
Site Experience FeedbackJul 1, 2026
easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 1, 2026
Good sale price on fly spray
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ponymom
Site Experience FeedbackJul 1, 2026
Excellent products at fair prices. Promo codes are available for products you actually use. Great customer service and delivery.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
It was fine. Easy to navigate. I would like not to have to call a separate number to have my expidated items shipped. Just do it.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
ABRMito
Site Experience FeedbackJun 30, 2026
I wish that you could select products to compare side by side as opposed to in a large table that you have to scroll. Also having RDA for all supplements would be helpful.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Quinn
Site Experience FeedbackJun 30, 2026
Easy to use and great selection. Easy checkout!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MACONDO23
Site Experience FeedbackJun 30, 2026
GREAT PRICE ON GOODS, QUICK SHIPPING-DID NOT HAVE GROOMING PRODUCTS I WAS LOOKING FOR -
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cuttergirl
Site Experience FeedbackJun 30, 2026
I feel that the website is user friendly. I love how I can personalize the smart packs for my horses. It makes feeding so easy!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Amy
Site Experience FeedbackJun 30, 2026
Easy to use. Love the quiz for smartpak
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Good
- Overall Rating: 7
- Would Shop Here Again: 6
- Likelihood To Recommend: 7
Sierra05
Site Experience FeedbackJun 30, 2026
Great discounts! Was able to order more of what I wanted because of July 4th sale
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
jeff
Site Experience FeedbackJun 30, 2026
ok
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Dossi
Site Experience FeedbackJun 30, 2026
Very professional and easy to handle
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Ivy_mingo_callie
Site Experience FeedbackJun 30, 2026
I had an easy time navigating! I was looking for a poll pad for my thoroughbred. I went with your brand over Chewys.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SRHMidway,KY
Site Experience FeedbackJun 30, 2026
Really enjoy the ease of shopping, the reviews and easy check out!
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
Nora
Site Experience FeedbackJun 30, 2026
Super convenient for getting all the supplements I would want while boarding my horse
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sarah
Site Experience FeedbackJun 30, 2026
it was great!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Susan
Site Experience FeedbackJun 30, 2026
Excellent help when needed
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
FarmGirl24
Site Experience FeedbackJun 30, 2026
very good, i love the wizard that helps guides you with what your horse needs without spending a bunch of money
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Elle_Savage
Site Experience FeedbackJun 30, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Wish the product comparison was in a grid format like Amazon
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Chad
Site Experience FeedbackJun 30, 2026
Easy and quick to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mon
Site Experience FeedbackJun 30, 2026
I enjoy this site. I have a standing order for supplements for my PSSM horses. I would recommend SmartEquine to anyone.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Indy
Site Experience FeedbackJun 30, 2026
The only flaw was having to add the card information before being able to add any discounts. But other than that the website is amazingly easy to navigate, all products have descriptions as well so you know exactly what you’re buying
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
So fast so easy and discounts!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Ease of use and coupons applied.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackJun 30, 2026
Easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Emilie
Site Experience FeedbackJun 29, 2026
Good, always easy to maneuver the website and order what I need. Prices are fair.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nat
Site Experience FeedbackJun 29, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jess
Site Experience FeedbackJun 29, 2026
One of my favorite horse shops to shop from
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
B Craig
Site Experience FeedbackJun 29, 2026
Very easy to find what i needed
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Tina
Site Experience FeedbackJun 29, 2026
PayPal link didn't work
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bri
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sue
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Jordyn
Site Experience FeedbackJun 29, 2026
Really easy to make the purchase
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10