SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating based on 1,192 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 90% | 92% |
 Neutral | 4% | 3% |
 Negative | 6% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.6 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.6 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
10 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.2 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,796
Online Shopper
Site Experience FeedbackJun 30, 2026
It was fine. Easy to navigate. I would like not to have to call a separate number to have my expidated items shipped. Just do it.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
ABRMito
Site Experience FeedbackJun 30, 2026
I wish that you could select products to compare side by side as opposed to in a large table that you have to scroll. Also having RDA for all supplements would be helpful.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Quinn
Site Experience FeedbackJun 30, 2026
Easy to use and great selection. Easy checkout!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MACONDO23
Site Experience FeedbackJun 30, 2026
GREAT PRICE ON GOODS, QUICK SHIPPING-DID NOT HAVE GROOMING PRODUCTS I WAS LOOKING FOR -
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cuttergirl
Site Experience FeedbackJun 30, 2026
I feel that the website is user friendly. I love how I can personalize the smart packs for my horses. It makes feeding so easy!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Amy
Site Experience FeedbackJun 30, 2026
Easy to use. Love the quiz for smartpak
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Good
- Overall Rating: 7
- Would Shop Here Again: 6
- Likelihood To Recommend: 7
Sierra05
Site Experience FeedbackJun 30, 2026
Great discounts! Was able to order more of what I wanted because of July 4th sale
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
jeff
Site Experience FeedbackJun 30, 2026
ok
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Dossi
Site Experience FeedbackJun 30, 2026
Very professional and easy to handle
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Ivy_mingo_callie
Site Experience FeedbackJun 30, 2026
I had an easy time navigating! I was looking for a poll pad for my thoroughbred. I went with your brand over Chewys.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SRHMidway,KY
Site Experience FeedbackJun 30, 2026
Really enjoy the ease of shopping, the reviews and easy check out!
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
Nora
Site Experience FeedbackJun 30, 2026
Super convenient for getting all the supplements I would want while boarding my horse
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sarah
Site Experience FeedbackJun 30, 2026
it was great!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Susan
Site Experience FeedbackJun 30, 2026
Excellent help when needed
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
FarmGirl24
Site Experience FeedbackJun 30, 2026
very good, i love the wizard that helps guides you with what your horse needs without spending a bunch of money
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Elle_Savage
Site Experience FeedbackJun 30, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Wish the product comparison was in a grid format like Amazon
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Chad
Site Experience FeedbackJun 30, 2026
Easy and quick to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mon
Site Experience FeedbackJun 30, 2026
I enjoy this site. I have a standing order for supplements for my PSSM horses. I would recommend SmartEquine to anyone.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Indy
Site Experience FeedbackJun 30, 2026
The only flaw was having to add the card information before being able to add any discounts. But other than that the website is amazingly easy to navigate, all products have descriptions as well so you know exactly what you’re buying
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
So fast so easy and discounts!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 30, 2026
Ease of use and coupons applied.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackJun 30, 2026
Easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Emilie
Site Experience FeedbackJun 29, 2026
Good, always easy to maneuver the website and order what I need. Prices are fair.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nat
Site Experience FeedbackJun 29, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jess
Site Experience FeedbackJun 29, 2026
One of my favorite horse shops to shop from
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
B Craig
Site Experience FeedbackJun 29, 2026
Very easy to find what i needed
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Tina
Site Experience FeedbackJun 29, 2026
PayPal link didn't work
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bri
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sue
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Jordyn
Site Experience FeedbackJun 29, 2026
Really easy to make the purchase
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Macy
Site Experience FeedbackJun 29, 2026
I really enjoyed looking over the website today. I had been looking for an Ogilvy half pad for months at a good price!! Im so excited to receive it and continue shopping :)
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Steph
Site Experience FeedbackJun 29, 2026
Very easy. Thought I was getting a better discount though.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Amanda
Site Experience FeedbackJun 29, 2026
Randy is great!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rocket
Site Experience FeedbackJun 29, 2026
None
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Annanymous
Post-Delivery FeedbackJun 29, 2026
The shipping was very quick and easy. I received my product in less than a week. SmartPak was the only place I could find my product in the size/color I wanted that would deliver in the timeframe that I needed it in.
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
AG
Site Experience FeedbackJun 29, 2026
I like this website. It is easy to navigate and you can find everything you need.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackJun 29, 2026
great service
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Sale price for fly spray made it the best available after shopping around.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Micky
Site Experience FeedbackJun 29, 2026
Good experience found what I wanted. I wanted my lead rope nameplate to be one line but was not able to
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Katie
Site Experience FeedbackJun 29, 2026
Honestly, aside from being a little slow moving (most likely due to my service lol), it was super easy to use the website, easy to find what I needed and get it ordered!
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Overall, always a good experience with Smartpak. But the mobile website could use an update to be more modern and intuitive!
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackJun 29, 2026
I liked it and for me it was very easy to find and order what I needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
I thought I previously ordered that saddle pad, but it turned out that I didn't. I was happy to get what I want.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rolex’s Mama
Site Experience FeedbackJun 29, 2026
I am so thankful that StableFeed products are carried with Smart Equine! The fact that I able to receive this amazing Sainfoin without having the pay the crazy high shipping costs from Stable Feed themselves, was my gateway in! I’d love to see Wild Fed products also! We love our SmartPacks!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Shaman's Mom
Site Experience FeedbackJun 29, 2026
Easy to find the fly mask I want for my warmblood
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
LizUpNorth
Site Experience FeedbackJun 29, 2026
Your customer service is second to none. If you replace them with AI, I will shop elsewhere. I love free shipping and discounts.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
NONE
Site Experience FeedbackJun 29, 2026
The links on promotional emails generally do not work well and often require multiple attempts to use. Also, verbiage describing promotions in banner on home page is unclear at best, weasel-worded in reality.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
horse owner
Site Experience FeedbackJun 29, 2026
Easy to compare products with details and price.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10