e.l.f. Cosmetics Reviews - 152 Post-Delivery Reviews - 8.3/10

Most Current Certification:

Jun 16, 2026

e.l.f. Cosmetics is an American cosmetics brand that offers a range of cruelty-free skincare and beauty products at affordable price all over the globe.

e.l.f. Cosmetics Rating

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2021 Winner Circle of Excellence

2 years

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Post-Delivery Feedback - 152 Reviews

Overall Satisfaction:

8.3out of 10

Would Shop Here Again:

8.6out of 10

Likelihood To Recommend:

8.6out of 10

Overall Rating	Past 3 Months	Past Month
Positive	58%	43%
Neutral	23%	43%
Negative	18%	13%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

8 out of 10

Order Tracking

Satisfaction with the ability to track the order

6.1 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.8 out of 10

Customer Support

Satisfaction with assisted or self-service help

7.5 out of 10

Product Availability

How easily were you able to find the product you were looking for

8.7 out of 10

Returns Process

Satisfaction with the returns process

Not yet rated

Site Experience Feedback - 832 Reviews

Overall Satisfaction:

8.4out of 10

Would Shop Here Again:

9.1out of 10

Likelihood To Recommend:

9.1out of 10

Overall Rating	Past 3 Months	Past Month
Positive	59%	54%
Neutral	27%	34%
Negative	14%	13%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

8.3 out of 10

Design of Site

Satisfaction with the look and design of the site

8.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

8.1 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

8.9 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.1 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

8.9 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9.1 out of 10

Shipping Charges

Satisfaction with shipping charges

8.2 out of 10

Variety of Shipping Options

Desired shipping options were available

7.9 out of 10

Recent Reviews for e.l.f. Cosmetics

Showing 351 - 400 of 984

MP
Site Experience Feedback
Jan 6, 2026
The website is really slow with the Rakuten app. I almost cancelled my order as it was painful to navigate.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Rosie
Site Experience Feedback
Jan 6, 2026
Canadian and us sites are difficult to differentiate
Overall Rating: 8
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
AAV
Site Experience Feedback
Jan 5, 2026
The website is painfully slow and constantly needs to load new items on the list. I cannot believe that a website like yours cannot be faster to load and navigate. I needed to wait several seconds when I clicked on something and the site systematically bugged when I tried to switch colora on items with many color options.
Overall Rating: 4
Would Shop Here Again: 5
Likelihood To Recommend: 7
Full ratings for this review »
Mama
Site Experience Feedback
Jan 5, 2026
Besides being slow loading was well
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
DaisyMom88
Site Experience Feedback
Jan 5, 2026
Elf Cosmetics helps me to feel beautiful by covering my dark circles, emphasizing my brown eyes, and gives my the confidence to smile as a tired Mom of 2. Thank you!
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Cristina
Post-Delivery Feedback
Jan 5, 2026
I'm in Canada now and only shop online when there are really good deals, because it always takes a long time to ship the order. This time it was 17 days and one of the products were out of stock, but I was never contacted about it. Had to reach out to customer support to understand why one of the products was missing. Also for more than a week it said my order didn't exist and therefore it couldn't be tracked, I also had reached out to the ecommerce partner to figure it out. Overall it all came as expected, except for the delay. I'd much rather shop in stores in Canada to avoid all these issues.
Overall Rating: 7
Would Shop Here Again: 10
Likelihood To Recommend: 10
On Time Delivery: 8
Customer Support: 9
Full ratings for this review »
ARxMelo
Post-Delivery Feedback
Jan 4, 2026
I love how affordable every product is because it makes it possible for everyone to access, afford and experience makeup and skincare which is important. I have always loved that e.l.f is inclusive and has products for everyone no matter your age, gender or budget. I always have used the e.l.f makeup products and was even more excited to try the skin care when that launched and it didn't disappoint. It makes me feel confident in the brand because it is and has always been affordable, cruelty free and inclusive. I always recommend e.l.f whenever the topic of makeup or skincare comes up because I absolutely love everything about e.l.f and what the brand stands for and how they always remain transparent about their products. E.L.F. is my favourite brand by far for both makeup and skincare and it makes me happy that I can purchase all of my products from 1 place and not have to worry about the price, if they're vegan, cruelty free and inclusive.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
On Time Delivery: 10
Customer Support: 10
Full ratings for this review »
Asare
Site Experience Feedback
Jan 4, 2026
The website is laggy and slow. It also often logs me out
Overall Rating: 7
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Online Shopper
Site Experience Feedback
Jan 4, 2026
I was supposed to get at least 2 minis with my order but was never given the option to select them. I was also supposed to get free shipping over $50 but then it said the shipping would be $16. I’m confused
Overall Rating: 3
Would Shop Here Again: 3
Likelihood To Recommend: 3
Full ratings for this review »
Sweetie
Site Experience Feedback
Jan 4, 2026
I have noticed e.l.f. displays with only a few shelves of the products at my local Shoppers and honestly I just walked by. When scrolling on my phone I came across a video by Patti who was using your products. I was impressed by her and the way your products emphasize her beauty. At 76 years old I am hoping they will do the same for me. Excellent website and easy to view products available
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Mano
Site Experience Feedback
Jan 4, 2026
It is super slow to load
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Misty
Post-Delivery Feedback
Jan 4, 2026
I love the savings, the product, ordering direct. However, I somehow managed to sign up for the US beauty squad rewards program even though I'm in Canada. Now I can't access my rewards. I emailed customer support and it was the site administrator that replied and advised me to email elf directly. That response was fast and courteous, but not helpful. I have emailed Elf directly to two different email addresses, and followed up a couple times, and got no reply. My rewards are still only available if I shop the US site. That is extremely frustrating. I was also disappointed that the acne skincare line was not available in Canada. Hopefully that changes soon. The shipping could be improved as well. Everything was just tossed in an oversized shipping bag with no internal padding to protect the items from slamming around or getting crushed. The package had a pretty large hole in it when we picked it up at the post office. One lip liner was missing, and some boxes were damaged - this was a gift so the box condition mattered to me. I haven't even bothered contacting elf about this. Maybe one day when I have the patience for a phone call I will try that way. I hope these things can be resolved so I can continue to order direct from elf with confidence.
Overall Rating: 3
Would Shop Here Again: 9
Likelihood To Recommend: 10
On Time Delivery: 8
Customer Support: 1
Full ratings for this review »
ren
Site Experience Feedback
Jan 4, 2026
The prices on the website are great and almost everything was in stock. However, I went to checkout, and I was redeeming some points and it took the points out of my account and when I refreshed, the order was not submitted but I did not receive my points back. When I tried to re order the items, it would not allow me to redeem my birthday gift or 20% discount. Very upset as the entire reason I used the website was for all of my rewards.
Overall Rating: 4
Would Shop Here Again: 5
Likelihood To Recommend: 7
Full ratings for this review »
slko
Site Experience Feedback
Jan 4, 2026
Site is easy to navigate. Low number of clicks to get to where I need to go, product information and reviews were easy to find and transparent. Load time for pages was very slow, but that could be an issue with my internet.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Stephanie
Site Experience Feedback
Jan 3, 2026
I just didn't like the import fees but I heard nothing but great stuff about the company so I am going to try to skincare since I love the makeup
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
nikd23
Site Experience Feedback
Jan 3, 2026
I’ve had nothing but problems with this website. It is verrrrry slow and glitches a lot every time I try to use it. It also said I had a free birthday gift but would not add it to my order so that’s disappointing. Probably won’t order from this website again
Overall Rating: 3
Would Shop Here Again: 4
Likelihood To Recommend: 9
Full ratings for this review »
Pumpkin
Site Experience Feedback
Jan 3, 2026
I am so impressed with the website because they have a good system for the products.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Busy.lass
Site Experience Feedback
Jan 2, 2026
I had problems with a recently placed order, contacted customer service, and am now following their instructions to resolve my issues. I greatly appreciate their efforts in trying to please me as a customer.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Eva
Site Experience Feedback
Jan 2, 2026
Love the quality and value of ELF, but the last couple of months I was really turned off by the Matt Rife campaign and didn't want to shop/support... but elf has some really good staples that I wanted to replenish.
Overall Rating: 9
Would Shop Here Again: 8
Likelihood To Recommend: 6
Full ratings for this review »
*lovemakeup*
Site Experience Feedback
Jan 2, 2026
I found the website took a long time to load especially when looking between different colour options on products. May just be a bad internet connection
Overall Rating: 8
Would Shop Here Again: 8
Likelihood To Recommend: 8
Full ratings for this review »
Tuesday Blue Eyes
Site Experience Feedback
Jan 2, 2026
Very easy to place my order.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
MMC
Post-Delivery Feedback
Jan 2, 2026
I had to enter my order 3 times before I was able to order. By then the deal of the day was over + my first time rebate was not working. Asked for customer service but no one reached. I paid a lot more than supposed to.
Overall Rating: 5
Would Shop Here Again: 8
Likelihood To Recommend: 8
On Time Delivery: 9
Customer Support: 1
Full ratings for this review »
Charlie
Post-Delivery Feedback
Jan 2, 2026
I encountered an error while redeeming points and trying to place an order with gifts. My redeemed items disappeared, and my points were lost. I contacted customer service, and they handled it well, refunding my points. However, I couldn't use my redeemed gift for the order. Since I’m moving back to my country and won’t be able to order online anymore, I won’t be using my points again.
Overall Rating: 7
Would Shop Here Again: 8
Likelihood To Recommend: 9
On Time Delivery: 8
Customer Support: 8
Full ratings for this review »
Phet1
Site Experience Feedback
Jan 2, 2026
Promo codes should automatically be added
Overall Rating: 7
Would Shop Here Again: 6
Likelihood To Recommend: 6
Full ratings for this review »
Online Shopper
Site Experience Feedback
Jan 1, 2026
The website is glitchy and frustrating
Overall Rating: 3
Would Shop Here Again: 8
Likelihood To Recommend: 8
Full ratings for this review »
Busy.lass
Site Experience Feedback
Jan 1, 2026
I attempted to make a purchase because of the good discount on some products I was interested in. I wanted to redeem both a $2 off reward and my birthday gift reward. Unfortunately, when I tried to finalize the order an error occurred. I was forced to try again. When I tried the second time, the points reward and birthday gift I wanted to redeem was locked, and so I wasn’t able to use and lost both rewards.
Overall Rating: 5
Would Shop Here Again: 8
Likelihood To Recommend: 8
Full ratings for this review »
Bhupi
Site Experience Feedback
Jan 1, 2026
It was good and i felt the products are cheaper
Overall Rating: 9
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Nora
Site Experience Feedback
Jan 1, 2026
While viewing the plumping lip gloss, selecting a particular shade returned me to the lip gloss search results with the item missing from the list. It returned when I selected the lip gloss/stain category but viewing that shade again did the same thing but it returned me to the gloss/stain category. Huh???????
Overall Rating: 6
Would Shop Here Again: 8
Likelihood To Recommend: 8
Full ratings for this review »
Ms.Vee
Site Experience Feedback
Jan 1, 2026
Website is slow and lagging. Otherwise all is good
Overall Rating: 8
Would Shop Here Again: 8
Likelihood To Recommend: N/A
Full ratings for this review »
NartG
Site Experience Feedback
Dec 31, 2025
The website is real bad, very glitchy. I had to restart my cart 4 times. It told me I had 30% off then restarted and it was gone.
Overall Rating: 2
Would Shop Here Again: 7
Likelihood To Recommend: 7
Full ratings for this review »
Lanna
Site Experience Feedback
Dec 31, 2025
I found most of the items that I needed on the website today. There were 2 items I was specifically looking for that were marked unavailable and I was unable to find any information on why that may be, but aside from that, I am excited to get my order!
Overall Rating: 8
Would Shop Here Again: 10
Likelihood To Recommend: 9
Full ratings for this review »
OneTiredMom
Site Experience Feedback
Dec 31, 2025
Great prices with great selection! The site is a bit slow and frustrating to use as it clears your cart on you often. But otherwise best prices and deals I could find was with E.L.F
Overall Rating: 6
Would Shop Here Again: 10
Likelihood To Recommend: 8
Full ratings for this review »
Online Shopper
Post-Delivery Feedback
Dec 31, 2025
I have come to love elf products. It's lovely to use quality products without begin gouged at the cash. I also appreciate ethics and believe the company to have good ones.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
On Time Delivery: 10
Customer Support: N/A
Full ratings for this review »
OneTiredMom
Site Experience Feedback
Dec 30, 2025
Website was very slow loading and when I backed out of the site to check and move funds it removed everything from my cart twice so I had to re add it all and I have no idea what I’m doing when it comes to makeup I’m just learning so that made it a bit frustrating and difficult for me to figure out. Otherwise best prices I could find was you guys
Overall Rating: 5
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Dee
Site Experience Feedback
Dec 30, 2025
The website glitched and stole my points for the second time in two orders. I wasn’t allowed to use my full value of points for $12. My birthday reward said it added but was not the cart. Second time I tried. Glitchy ans deleted my cart upon checkout once, and slow to load on both computer and phone app.
Overall Rating: 4
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Ogechi_26
Site Experience Feedback
Dec 30, 2025
Great interaction with the website, ll products were easy to find and affordable. Can't wait to recieve my items. My only complaint would be that the website is a bit laggy.
Overall Rating: 9
Would Shop Here Again: 8
Likelihood To Recommend: 10
Full ratings for this review »
Selena
Site Experience Feedback
Dec 30, 2025
Enjoying online shopping! Excited to receive them soon! I love ELF
Overall Rating: 8
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Shea
Site Experience Feedback
Dec 29, 2025
Website is very well put together look wise but VERY laggy and slow. Often freezes
Overall Rating: 6
Would Shop Here Again: 6
Likelihood To Recommend: 8
Full ratings for this review »
Drew
Site Experience Feedback
Dec 29, 2025
The website is organized and carries a plethora of products! So nice seeing items that I usually can’t find in physical stores! Great deals and freebies! The only complaint is how Laggy the website is which can make it difficult when scrolling through the site.
Overall Rating: 10
Would Shop Here Again: 9
Likelihood To Recommend: 9
Full ratings for this review »
Tracyrn003
Site Experience Feedback
Dec 29, 2025
I keep having difficulty adding my birthday gist to my cart. It says it’s added but then it doesn’t show in the cart. We will see if I actually get it.
Overall Rating: 9
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
MB403213
Site Experience Feedback
Dec 29, 2025
Site is slow, but great products, easy to find
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
BET
Post-Delivery Feedback
Dec 29, 2025
I am happy with many of the products I have tried, the difficulty is in finding the right shade. Lipstick has given me a problem in finding the shade I need. When I have contacted them they have been very prompt in responding to my issue.
Overall Rating: 8
Would Shop Here Again: 8
Likelihood To Recommend: 9
On Time Delivery: 10
Customer Support: 9
Full ratings for this review »
K.
Site Experience Feedback
Dec 29, 2025
I’ve been using elf products for a while I am excited to use these new products. I am very pleased with the overall experience with purchasing online directly through the website.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Online Shopper
Site Experience Feedback
Dec 29, 2025
Good
Overall Rating: 7
Would Shop Here Again: 9
Likelihood To Recommend: 9
Full ratings for this review »
SheaBae
Site Experience Feedback
Dec 28, 2025
The website was very laggy. Took a few seconds to load each page.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Online Shopper
Site Experience Feedback
Dec 28, 2025
Loved it
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
BooBear
Site Experience Feedback
Dec 28, 2025
Cute website, easy to use, great variety of products
Overall Rating: 9
Would Shop Here Again: 9
Likelihood To Recommend: 9
Full ratings for this review »
Online Shopper
Post-Delivery Feedback
Dec 28, 2025
I wish that your order tracking was up to date. I was not able to track my order.
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
On Time Delivery: 9
Customer Support: N/A
Full ratings for this review »
Online Shopper
Site Experience Feedback
Dec 27, 2025
Sometimes my shopping cart clears for no reason
Overall Rating: 10
Would Shop Here Again: 10
Likelihood To Recommend: 10
Full ratings for this review »
Misty
Site Experience Feedback
Dec 27, 2025
Website is extremely slow I get frustrated using it but sometimes you need to. If there was a way to make using the website a little faster it would be a lot better.
Overall Rating: 8
Would Shop Here Again: 9
Likelihood To Recommend: 9
Full ratings for this review »