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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.3/10 overall rating and 1,688 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Oct 24, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,688 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

84%82%
Neutral rating icon

Neutral

11%13%
Negative rating icon

Negative

5%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.3 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.2 out of 10

Returns Process

Satisfaction with the returns process

9.6 out of 10

Site Experience Feedback - 28,119 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%84%
Neutral rating icon

Neutral

12%13%
Negative rating icon

Negative

3%4%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 29,807

  • JMoney

    Post-Delivery Feedback

    Oct 15, 2026

    Everything was smooth and easy on the app and delivery and tracking were perfect with photo of delivery and all.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Jamie

    Post-Delivery Feedback

    Oct 13, 2026

    Great products and they delivered quick.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Rachelle

    Post-Delivery Feedback

    Oct 13, 2026

    The descriptions are useful.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • MC

    Post-Delivery Feedback

    Oct 11, 2026

    The Vitamin Shoppe has been my go to vitamin store for years. They have NEVER let me down.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Don

    Post-Delivery Feedback

    Oct 11, 2026

    8 items ordered online 2 weeks ago were sent in 5 different deliveries all on different dates, 1 still has not arrived.

    • Overall Rating: 2
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 2
    • On Time Delivery: 1
    • Customer Support: N/A
    Full ratings for this review »
  • Dan

    Post-Delivery Feedback

    Oct 11, 2026

    I purchased a b12 sublingual shipments. So far they are what i expected.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: 9
    Full ratings for this review »
  • T

    Post-Delivery Feedback

    Oct 10, 2026

    Shop staff are ALWAYS helpful and courteous.

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • LV

    Post-Delivery Feedback

    Oct 10, 2026

    I recently went in to purchase some protein powder; however the powder that I was looking for wasn't in stock at the time. The representatives there gave me some great alternatives and options to some different polish that I could use and even broke down the difference between different types for me to consider. The representatives there were nice enough to suggest some other types which were similar to what I was using. I also was put onto some different supplement powders as well that I could use for nutrients. A simple visit turned into a very informative one. Definitely would recommend and will be shopping from the vitamin shoppe more often

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Wilbur

    Post-Delivery Feedback

    Oct 9, 2026

    I have been wanting the Ghost Raspberry Cream but it is always sold out everywhere.. The Vitamin Shop had it and for a decent price which was nice.

    • Overall Rating: 10
    • Would Shop Here Again: 2
    • Likelihood To Recommend: 1
    • On Time Delivery: 4
    • Customer Support: N/A
    Full ratings for this review »
  • All Ego

    Post-Delivery Feedback

    Oct 9, 2026

    It a great store to buy health products from.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Robert

    Post-Delivery Feedback

    Oct 9, 2026

    Fast easy service

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Ame

    Post-Delivery Feedback

    Oct 9, 2026

    Good experience

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 6
    • Customer Support: N/A
    Full ratings for this review »
  • valvel

    Post-Delivery Feedback

    Oct 9, 2026

    Great to purchase online. I appreciate coupons being offered regularly. The only problem I've had is when I need to change the credit card I'm going to use. It's been frustrating when I try to do that.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • TwoRedbirdsAndAGhost

    Post-Delivery Feedback

    Oct 9, 2026

    I had not been able to find one of my products anywhere else despite it saying it was in stock in other stores. Told a friend about it and he was excited. Vitamin Shoppe is alwags a top 3 place when I recommend where to order caffeine!

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Will

    Post-Delivery Feedback

    Oct 9, 2026

    I regularly purchase supplements from Vitamin Shoppe. They have the brands I want and enough regular promotions thst I feel like I'm always getting a good deal. If I ever have an issue with an order, customer service responds quickly and always resolves my issue.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • JT

    Site Experience Feedback

    Oct 8, 2026

    It was pretty good overall. Just a little aggravating checking out. Easy to find the product

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Deebo

    Site Experience Feedback

    Oct 8, 2026

    Excellent interface. Everything’s easy to find or self explanatory. Great product, and amazing deals. And they have the items in stock that are hard to find elsewhere.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Griffin

    Site Experience Feedback

    Oct 8, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • T-Bone

    Post-Delivery Feedback

    Oct 8, 2026

    It was an amazing price and good shipping.

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Emitt G

    Site Experience Feedback

    Oct 8, 2026

    Always easy to find what I need. And checkout is always smooth.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • piñatatata

    Post-Delivery Feedback

    Oct 8, 2026

    items were delivered a bit later than expected. messages or emails said it had been delivered before it got here maybe a day or two. one item is smaller than i expected but i like my purchases from brands i trust.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • BGfitness25

    Site Experience Feedback

    Oct 8, 2026

    I love using the vitamin shoppe for all of my supplement needs and most of all the eas of using the online shopping and instore pick up. The valley view location in roanoke is top notch 👌 very educated and professional employees.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MJ

    Site Experience Feedback

    Oct 8, 2026

    Easy to navigate site and wonderful customer service at the Boynton Beach FL location.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kpatwv

    Post-Delivery Feedback

    Oct 8, 2026

    I liked the advertising of different puff bars, my son and I enjoy one daily and like trying different flavors and they had them

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 8
    • Customer Support: 7
    Full ratings for this review »
  • Nicegirl19

    Site Experience Feedback

    Oct 8, 2026

    There were some glitch in the checkout and I almost gave up buying my protein. I had to try 3 times before I was able to purchase

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ryan

    Post-Delivery Feedback

    Oct 8, 2026

    Always easy to order from vitaminshoppe with fast shipping and quality products.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Technotique

    Site Experience Feedback

    Oct 8, 2026

    Best people in the world are vitamin people

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • The wizard

    Site Experience Feedback

    Oct 8, 2026

    Good. It was easy to find everything, the flavor options were great and they had my limited time flavor drink in stock

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TwinsMom

    Site Experience Feedback

    Oct 7, 2026

    Easy to use.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kelbel

    Site Experience Feedback

    Oct 7, 2026

    Good value

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Dennis

    Post-Delivery Feedback

    Oct 7, 2026

    The selection, the availability of products were great. The shipping was in a timely matter. Pleased with my purchase.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • James

    Site Experience Feedback

    Oct 7, 2026

    Everything was great love the bogo deals

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Oct 7, 2026

    The only pain point of the experience was trying to add things to my cart that appeared in the search results that were sold out, and I was unable to find a flavored creatine in the size I wanted. Everything else was great. All items arrived together faster than I expected.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Jimbo

    Site Experience Feedback

    Oct 7, 2026

    Okay

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • G

    Site Experience Feedback

    Oct 7, 2026

    It was simple and easy love this place

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Alan

    Site Experience Feedback

    Oct 7, 2026

    Overall good, though did not know there was an automatic tip applied for shipping.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Pleased

    Site Experience Feedback

    Oct 7, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jobbyman

    Site Experience Feedback

    Oct 7, 2026

    Easy search and checkout

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jason S

    Post-Delivery Feedback

    Oct 7, 2026

    Great products and price!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Navy

    Site Experience Feedback

    Oct 7, 2026

    It was great Found what was required

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • ChadZ

    Site Experience Feedback

    Oct 7, 2026

    It is difficult to load on my work computer but using the app made it so much easier

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Caleb

    Site Experience Feedback

    Oct 7, 2026

    Amazing

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Oct 7, 2026

    Friendly and cooperative

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • DK

    Site Experience Feedback

    Oct 7, 2026

    It was great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Joy

    Post-Delivery Feedback

    Oct 7, 2026

    Fast and efficient!

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Tae

    Site Experience Feedback

    Oct 7, 2026

    Simple and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Xxduganxx

    Site Experience Feedback

    Oct 7, 2026

    Good

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Jack

    Post-Delivery Feedback

    Oct 6, 2026

    Always satisfied with the products and service

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Mspunkin7

    Post-Delivery Feedback

    Oct 6, 2026

    I received the wrong items I ordered QUICK SLEEP gummies and I received QUICK CALMING GUMMIES! Not what I ordered

    • Overall Rating: 1
    • Would Shop Here Again: 1
    • Likelihood To Recommend: 1
    • On Time Delivery: 1
    • Customer Support: 1
    Full ratings for this review »
  • Trish

    Post-Delivery Feedback

    Oct 6, 2026

    My protein bar had busted open, but product was ok

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
The Vitamin Shoppe Customer Reviews | Verified Customer Reviews at Bizrate Surveys