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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.4/10 overall rating based on 1,542 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Jul 18, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,542 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%84%
Neutral rating icon

Neutral

11%12%
Negative rating icon

Negative

4%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.3 out of 10

Returns Process

Satisfaction with the returns process

9.2 out of 10

Site Experience Feedback - 29,451 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%86%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 30,993

  • Kay

    Site Experience Feedback

    Jul 17, 2026

    I was.having.trouble with my payment methods. It wouldn't take any of.my credit cards.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • GRANDE

    Site Experience Feedback

    Jul 17, 2026

    OK

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • psn

    Site Experience Feedback

    Jul 17, 2026

    The Vitamin Shoppe has been great with discounts and easy UI for checking out and browsing their selections.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Christina

    Site Experience Feedback

    Jul 17, 2026

    My only complaint is that it changes my store and then I have to reselect my store. Also, I selected Barebells Coco Caramel Almond and it doesn't tell you until it is in your cart that it is unavailable.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    Overall experience was good but interface for check out was sightly rough. I would recommend flushing the bugs out.

    • Overall Rating: 6
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JM

    Post-Delivery Feedback

    Jul 17, 2026

    I sure wish Vitamin Shoppe delivered to Puerto Rico. I had to ship my order to my home in NC and then pay to ship it to my house in PR. Not very convenient.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • Checkout Experience

    Site Experience Feedback

    Jul 17, 2026

    Everything was smooth except the checkout process declining Apple Pay. Had to use PayPal with the exact same card. Not sure whose end that is honestly.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Jagger

    Site Experience Feedback

    Jul 17, 2026

    Satisfied

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JonT

    Site Experience Feedback

    Jul 17, 2026

    Love the details on website and the customer service.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    fheiric

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • CJay

    Site Experience Feedback

    Jul 17, 2026

    I am not really good at buying online. I would prefer placing an order over the phone.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    Good purchase. I ran out of vitamins so it was time to repurchase

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Cchamp92

    Site Experience Feedback

    Jul 17, 2026

    Website is very easy to navigate which makes it easy to find certain products and brands and checkout is simple as well

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mogul

    Site Experience Feedback

    Jul 17, 2026

    Great online selection! Had what I needed and clearly displayed pricing and availability.

    • Overall Rating: 10
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    Always love the website interactions. Very user friendly

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • cape1

    Site Experience Feedback

    Jul 17, 2026

    n/a

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    There was a delay in load time for the webpage.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bo

    Site Experience Feedback

    Jul 17, 2026

    Purchase local at vitamin shoppe convenient. Ther was a couple Garden of Life products not avialible, but I got the necessary items. Thanks

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Debbie

    Post-Delivery Feedback

    Jul 17, 2026

    I'm happy with my purchase. For a short f period of time, My product was out of stock but I'm receiving it again now. I generally buy when there is some type of coupon or savings to keep the cost down and I was able to do that this time.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Teagan

    Site Experience Feedback

    Jul 17, 2026

    my experience with the Vitamin Shoppe online was OK. I like how the coupon codes were applied immediately, but I was not given a tax or a shipment estimate which bothers me. It would be nice if y’all had the tax already added on there so we know how much we’re spending.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jldh

    Site Experience Feedback

    Jul 17, 2026

    Love the app...super easy to use.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Great Price on Gorilla Gummies

    Site Experience Feedback

    Jul 17, 2026

    Good- only issue was the ck out continued to tell me it needed a cc card for my subscription and I am uncertain if my subscription went through

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • AJ

    Site Experience Feedback

    Jul 17, 2026

    Pretty intuitive I like the inventory updates for my selected store. Good selection on my favorite brand.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nate

    Site Experience Feedback

    Jul 17, 2026

    Great and simple

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Eli

    Site Experience Feedback

    Jul 17, 2026

    The discount code didn’t work, probably because my items were on clearance but good price anyway

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • SquidFit

    Site Experience Feedback

    Jul 17, 2026

    Great, simple, easy. The gentleman at the Georgetown store is always super helpful knowledgeable and friendly. The lady I spoke to over the phone was also extremely awesome.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Slick

    Site Experience Feedback

    Jul 17, 2026

    love the service

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TF

    Site Experience Feedback

    Jul 17, 2026

    Everything just went smooth.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    Easy to use and free shipping.

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • EMorales

    Post-Delivery Feedback

    Jul 17, 2026

    I was able to land a very good deal on expensive whey protein products by enrolling in auto-delivery. I love this feature where I dont have to worry about running out of my essential protein powder. I like how user friendly the online webpage is to use. I would highly recommend to anyone trying to save on quality named brand products!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • KRYSTAL

    Post-Delivery Feedback

    Jul 17, 2026

    I CAN ORDER ONLINE AND DONT HAVE TO WORRY ABOUT MAKING IT TO THE STORE TO BUY IT WITH WORK AND LIFE WITH KIDS. THE DELIVERY WAS FREE. SOMETIMES THE BARS MAY BE MELTED A TAD BIT BUT I UNDERSTAND IM SHIPPING CHOCHOLATE. OBVI IT WILL MELT SOME. THEY DO GIVE A WARNNING. BUT IT WORKS FOR ME BECASE I DONT HAVE TO FIGURE IT OUT. ITS JUST A FEW CLICKS AND I HAVE IT.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • .

    Site Experience Feedback

    Jul 17, 2026

    .

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Hercules

    Site Experience Feedback

    Jul 17, 2026

    Another way to get the items that I need when. I can’t make it to store. But I still prefer going to the store especially the one in Pelham Manor everyone are always so helpful

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 17, 2026

    It was fast and easy. I never have issues

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • IndianaSniff

    Site Experience Feedback

    Jul 17, 2026

    quick and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jackc

    Site Experience Feedback

    Jul 17, 2026

    Good....don't know why the shipping always defaults to another state

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jake I

    Site Experience Feedback

    Jul 17, 2026

    I knew what I was looking to order so I just searched up the name of the product. It came up before I was done typing so that was great. It was on sake so even better! I turned on auto ship and was able to shop from my local store. Checkout was easy and I will get my products in less than a week.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Thomas

    Site Experience Feedback

    Jul 17, 2026

    Quick and easy as usual. The inventory usually lines up pretty well weird my local store unless there is only one. Shop pay checkout would be cool or easier Apple Pay options. Also I wish it would keep me logged in but k do appreciate ok able to use google l

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Denise

    Post-Delivery Feedback

    Jul 17, 2026

    I always get my products from Vitamin Shoppe. I ordered online for convenience this time. Ordering went perfectly, but the products did seem to take a bit longer than expected to arrive.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: 10
    Full ratings for this review »
  • Ricky

    Site Experience Feedback

    Jul 17, 2026

    I've had a very pleasant experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nashari

    Site Experience Feedback

    Jul 17, 2026

    Very helpful

    • Overall Rating: 10
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • G.

    Site Experience Feedback

    Jul 17, 2026

    Ease of use, but interface had a "boring" look

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bmann

    Site Experience Feedback

    Jul 17, 2026

    Typed in what I wanted and it was on sale so I jumped on it great experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • BName

    Site Experience Feedback

    Jul 17, 2026

    Easy navigation good prices

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 16, 2026

    It wouldn’t take my Apple pay

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Mommy

    Site Experience Feedback

    Jul 16, 2026

    I really love your site. It is very informative and expansive.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Megatron

    Site Experience Feedback

    Jul 16, 2026

    Process was smooth and very straight forward with being able to provide the information needed to make my decison

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Rich mama

    Site Experience Feedback

    Jul 16, 2026

    Love it

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Tom

    Site Experience Feedback

    Jul 16, 2026

    very satisfied

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
The Vitamin Shoppe Customer Reviews | Verified Customer Reviews at Bizrate Surveys