The Vitamin Shoppe Customer Reviews
The Vitamin Shoppe holds a 9.3/10 overall rating and 1,638 verified post-delivery reviews on Bizrate.
The Vitamin Shoppe Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.3out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 85% | 86% |
 Neutral | 10% | 9% |
 Negative | 5% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.4 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.4 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.6 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.2 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.4 out of 10
Returns Process
Satisfaction with the returns process
10 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.6out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 86% | 85% |
Neutral | 11% | 12% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.4 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.5 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9 out of 10
Shipping Charges
Satisfaction with shipping charges
9.1 out of 10
Variety of Shipping Options
Desired shipping options were available
9.4 out of 10
Recent Reviews for The Vitamin Shoppe
Showing 1 - 50 of 31,187
Gravesss
Site Experience FeedbackSep 16, 2026
Very wide variety and easy to navigate. Very easy checkout as well.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Intelligenthia
Post-Delivery FeedbackSep 16, 2026
Hi, I love the fact that you always have the products I shop for. Your locations are always fresh, clean and organized, with very helpful personnel. I have no complaints about The Vitamin Shoppe, but I know that I do not have to run all over town to find what I want, I just go to TVS where I find it all!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Pacho
Site Experience FeedbackSep 16, 2026
Always finding great products at incredible prices. You can also auto deliver to make sure you always have your vitamins.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Em
Site Experience FeedbackSep 16, 2026
The website was easy to navigate I quickly found what I was looking for and the sales were wonderful
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nittany
Site Experience FeedbackSep 16, 2026
Good service. Great products
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jan
Site Experience FeedbackSep 16, 2026
easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Eli
Site Experience FeedbackSep 16, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Weird Weirdo
Site Experience FeedbackSep 16, 2026
It was fast
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
MB
Site Experience FeedbackSep 16, 2026
It was a a bit clunky with the uodate after xoupon codes were entered
- Overall Rating: 7
- Would Shop Here Again: 9
- Likelihood To Recommend: 7
Beast mode Bri
Site Experience FeedbackSep 16, 2026
Easy shopping experience. Great selection and good prices with lots of specials and deals.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
MamaK
Site Experience FeedbackSep 16, 2026
I took advantage of a coupon for items my son in college wanted. I ordered online to save on the shipping time as well. Very convenient!!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 16, 2026
Items were easy to find and checkout was a breeze, had no issues and the discounts were amazing!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Armz
Site Experience FeedbackSep 16, 2026
Very easy to navigate and checkout was easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nemo
Site Experience FeedbackSep 16, 2026
Items not in stock
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Golfah74
Site Experience FeedbackSep 16, 2026
easy website
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Busby
Site Experience FeedbackSep 16, 2026
Excited to try some new products!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Charly
Site Experience FeedbackSep 16, 2026
Great experience
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Al
Site Experience FeedbackSep 16, 2026
great experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JDV
Site Experience FeedbackSep 16, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rugged
Site Experience FeedbackSep 16, 2026
Simple and easy to use
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Ozzie
Site Experience FeedbackSep 16, 2026
i've been a customer for 10 + years and have no reason for going anywhere else.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jenn
Site Experience FeedbackSep 16, 2026
Very easy to use
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Mare
Site Experience FeedbackSep 16, 2026
Easy to find the product I wanted and easy to check out.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Chris
Site Experience FeedbackSep 16, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
LabsTransparent
Site Experience FeedbackSep 16, 2026
Simple and quick checkout. Loved the discount!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Michelle
Site Experience FeedbackSep 16, 2026
The website is easy to maneuver around and there are lots of items on sale all the time.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
From NC
Site Experience FeedbackSep 16, 2026
Didn’t get the discount I thought I should.
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 8
Online Shopper
Site Experience FeedbackSep 16, 2026
N/A
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Marj
Site Experience FeedbackSep 16, 2026
Great store!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Tutle
Site Experience FeedbackSep 16, 2026
The good: Prices are reasonable, they have the best brand exclusives, quick shipping, great & clean looking stores, lots of variety, and get deals all the time. The bad: They run out of stock on new/hot flavors/items. Also my wife limits how much I can spend here, might have to divorce her because of it.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
RG
Site Experience FeedbackSep 16, 2026
Awesome pricing and availability just wish they had Evogen
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
The Al
Site Experience FeedbackSep 16, 2026
Checkout page was buggy. Option to select purchase with Apple Pay required me to refresh the page 5 times
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Michael B.
Site Experience FeedbackSep 16, 2026
Easy to navigate, quality products on
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 16, 2026
Was good
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Ty
Site Experience FeedbackSep 16, 2026
Very easy to use
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 16, 2026
The only thing I would mention is when a product is not eligible for a coupon the message that comes up is not clear which product that is. I had to go back and figure it out. Otherwise was a pretty good experience.
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
JDonaldson
Site Experience FeedbackSep 16, 2026
Pretty decent site, not too bad to navigate, got free shipping and didn’t have to spend too much to get it.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
KatieB
Site Experience FeedbackSep 16, 2026
I do not appreciate that rewards expire, especially when I usually spend $100-$200 on an order. I have what I need at that point.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
LadyRose
Site Experience FeedbackSep 16, 2026
I purchased 4 vitamins today. 3 of the vitamins I have purchased before. I used the BOGO 50% off.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
BA
Site Experience FeedbackSep 16, 2026
Website is easy to navigate and finalize orders. I don't know why the Ghost energy drink packets aren't eligible for Auto Ship savings though.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 16, 2026
Didn't know 50% off meant buy one get one 50% off. But associate explained well. And bought 2 items.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
AB
Site Experience FeedbackSep 16, 2026
it was good
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Online Shopper
Site Experience FeedbackSep 16, 2026
The website was easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
John
Site Experience FeedbackSep 16, 2026
This was an easy, seamless, relatively affordable way to order some protein bars. Thanks!
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
sxtrex66
Site Experience FeedbackSep 16, 2026
Good deals fast check out
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ski
Site Experience FeedbackSep 16, 2026
Good experience overall. Price point is a little high, but hoping for higher quality products.
- Overall Rating: 8
- Would Shop Here Again: 7
- Likelihood To Recommend: 8
Gigi Lee
Site Experience FeedbackSep 16, 2026
Great information
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SVitamins
Site Experience FeedbackSep 16, 2026
Everything was good.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JD
Site Experience FeedbackSep 16, 2026
Staff is always friendly and professional. Products online and in store are a great value.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
NYconcrete
Site Experience FeedbackSep 16, 2026
Quick and easy order
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10