The Vitamin Shoppe Customer Reviews
The Vitamin Shoppe holds a 9.4/10 overall rating and 1,559 verified post-delivery reviews on Bizrate.
The Vitamin Shoppe Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 85% | 84% |
 Neutral | 11% | 13% |
 Negative | 4% | 3% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.4 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.4 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.2 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.3 out of 10
Returns Process
Satisfaction with the returns process
9.2 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.6out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 86% | 87% |
Neutral | 11% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.5 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9 out of 10
Shipping Charges
Satisfaction with shipping charges
9.1 out of 10
Variety of Shipping Options
Desired shipping options were available
9.4 out of 10
Recent Reviews for The Vitamin Shoppe
Showing 1 - 50 of 30,774
User friendly app
Site Experience FeedbackAug 1, 2026
The app is very intuitive and user friendly. Very easy to navigate and shows items that are in stock at the respective locations.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Gabe
Site Experience FeedbackAug 1, 2026
Great experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Boogeydoo
Site Experience FeedbackAug 1, 2026
Great experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mesa
Site Experience FeedbackAug 1, 2026
What I purchased was at a huge discount so I have no complaints. But, there was an offer for 15% off. I spun the wheel and won the 15%. I signed up for the text messages and submitted my email. No 15% off code arrived to either my email nor my text messages. It’s fine if it doesn’t qualify. It’s fine if you don’t want to offer it. But don’t offer it and then not do it!
- Overall Rating: 6
- Would Shop Here Again: 5
- Likelihood To Recommend: 6
Ipereira
Site Experience FeedbackAug 1, 2026
I came to buy my whey protein and some barebells and all the process was clear and easy, I found all that I needed and I’m happy with the discounts and free shipping.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Jburke
Site Experience FeedbackAug 1, 2026
The website to me seems pretty good. I havnt gave it much thought cause the experience has been good and not a problem.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Pampman23
Site Experience FeedbackAug 1, 2026
Very easy to navigate and find what I was looking for.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Searching for Optimal Health Fountain
Site Experience FeedbackAug 1, 2026
Pretty standard for purchases. Can’t find high quality Thorne brand. Would prefer the store carries primarily 3rd party tested products to reflect the store name, illustrate and demonstrate efficacy of products sold.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Miche
Site Experience FeedbackAug 1, 2026
Found product flavor unable to find at better price. No isdues with the website.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
hars
Site Experience FeedbackAug 1, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sherri
Site Experience FeedbackAug 1, 2026
Easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Love it
Site Experience FeedbackAug 1, 2026
Very easy to navigate through products. Checkout is easy. I love the sales and discounts.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Spaceman Paul
Site Experience FeedbackAug 1, 2026
Smooth interface, ease of access, and amazing suggestions.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jennifer R.
Site Experience FeedbackAug 1, 2026
Easy to find what I am looking for. Prices are good for the quality of the items. Free shipping is easy to get.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DPCypress
Site Experience FeedbackAug 1, 2026
Needed a refill on some vitamins and decided to buy online since the store is a bit of a drive.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Little Vicious
Site Experience FeedbackAug 1, 2026
The website is easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 1, 2026
Excellent
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
AntMan2026
Site Experience FeedbackAug 1, 2026
I was looking for a particular product with local stock. Vitamin shoppe met that need so I ordered there and signed up.
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Dwain
Site Experience FeedbackAug 1, 2026
Everything was super easy to buy and to find. I was able to purchase everything I needed with no complications.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 1, 2026
Easy to filter and find what i was looking for
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Al
Site Experience FeedbackAug 1, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Matt
Post-Delivery FeedbackAug 1, 2026
They have some exceptional clearance deals but availability is usually limited
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: N/A
Teresa
Site Experience FeedbackAug 1, 2026
Everything went well
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Judy
Site Experience FeedbackAug 1, 2026
No problems
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Lori
Site Experience FeedbackAug 1, 2026
There were items it said were available in other sizes but weren't and no shipping on individual items
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
jbackus79
Post-Delivery FeedbackAug 1, 2026
Ordered some supplements online since I would not have the opportunity to get them from my local store due to a busy schedule. Product arrived on time. I wish it actually came from Vitamin Shoppe and not Amazon though so it would have supported a local business instead of a corporate giant.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: N/A
CC
Site Experience FeedbackAug 1, 2026
Great easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Alyssa
Site Experience FeedbackAug 1, 2026
It was a simple process
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Clau
Site Experience FeedbackAug 1, 2026
I always find it easier and more convenient to shop on the website. Easy to navigate and see what the specials are.
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
Azboxer07
Site Experience FeedbackAug 1, 2026
Has items needed. Quick checkout
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Healthy mind
Site Experience FeedbackAug 1, 2026
The Vitamin Shoppe website is very easy to navigate. I quickly found what I needed, product details were clear, and checkout was fast. Great online shopping experience!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Alex
Site Experience FeedbackAug 1, 2026
Easy to navigate but desired products rarely fully stocked
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Opus
Site Experience FeedbackAug 1, 2026
easy but more recommendation will be nice
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Adriel
Site Experience FeedbackAug 1, 2026
Hello very fast so happy!!
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 1, 2026
Very helpful
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lexi
Site Experience FeedbackAug 1, 2026
Love , was a bit slow but convenient
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Guy
Site Experience FeedbackAug 1, 2026
Really good and helpful service
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Ak
Site Experience FeedbackAug 1, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mish
Site Experience FeedbackAug 1, 2026
the BOGO for my very expensive protein bar I'm currently obsessed over! this is the cheapest I've found and with the discount, it's less than $2/bar when the cheapest I found elsewhere was 2.50/bar. was almost going to buy from amazon then I found this deal on this website. amaze amaze!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Paul
Site Experience FeedbackAug 1, 2026
Decent experience, except for some additional charges owing to New York State law requiring a signature on items that are designated as diet aids.
- Overall Rating: 7
- Would Shop Here Again: 10
- Likelihood To Recommend: 5
J
Site Experience FeedbackAug 1, 2026
I love vitamin shoppe makes
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bree
Site Experience FeedbackAug 1, 2026
The site provides me with reviews on products and a variety of different products.
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
Brandi
Site Experience FeedbackAug 1, 2026
Survey getting too long
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sue
Site Experience FeedbackAug 1, 2026
Clear and easy ordering process
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackAug 1, 2026
I ordered this product thinking I was completely out of it, and as a matter of convenience. I thought the last time I had ordered it it was delivered from the store the following day. This took almost a week. I should have gone to pick it up in store. Entirely my decision and fault for opting for convenience but it’s here. Turned out I did have a back up container I just moved it to a different place 😵💫
- Overall Rating: 5
- Would Shop Here Again: 8
- Likelihood To Recommend: 5
- On Time Delivery: N/A
- Customer Support: N/A
J24mark
Site Experience FeedbackAug 1, 2026
checking out was harder than it should have been
- Overall Rating: 5
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Davedawg
Site Experience FeedbackAug 1, 2026
I’ve always been able to purchase everything, (supplements, pre & post workout, healthy drinks & snacks) from The Vitamin Shoppe.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Joshua
Site Experience FeedbackAug 1, 2026
Very positive
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
jk
Site Experience FeedbackAug 1, 2026
Without the experience and conversation at the store, I would still be in pain. I really apprecate all the advice to get back to health. So i order what I know works. re-order
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jett
Site Experience FeedbackAug 1, 2026
The 5lb tub of Optimum Nutrition Whey Protein is priced higher than what it directly from the manufacturers Amazon site. It’s listed there for $96, whereas Vitamin Shoppe sells it for $124. If it were not for the for buy one, got one 50% off, and me liking the only flavor available for this deal, I would have not made this purchase. The recent price increase is prohibitive for what this same product was sold for the last time I bought it. Which was closer to $85-$90. If the pricing is not reflective of what the manufacturer sells it for direct through their Amazon site, I will not purchase anymore from Vitamin Shoppe.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10