The Vitamin Shoppe Customer Reviews
The Vitamin Shoppe holds a 9.4/10 overall rating based on 1,519 verified post-delivery reviews on Bizrate.
The Vitamin Shoppe Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 85% | 84% |
 Neutral | 11% | 11% |
 Negative | 4% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.4 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.4 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.6 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.3 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.4 out of 10
Returns Process
Satisfaction with the returns process
9 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.6out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 86% | 86% |
Neutral | 11% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.5 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9 out of 10
Shipping Charges
Satisfaction with shipping charges
9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.3 out of 10
Recent Reviews for The Vitamin Shoppe
Showing 1 - 50 of 31,198
Jaybo
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Great and easy experience, and I’m glad to live near a in store location
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Just
Site Experience FeedbackJun 29, 2026
Overall was very effective and quick.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
mike
Post-Delivery FeedbackJun 29, 2026
On time and product as advertised
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
James
Site Experience FeedbackJun 29, 2026
Great website!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kelsey
Site Experience FeedbackJun 29, 2026
Good, easy to purchase
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brian
Site Experience FeedbackJun 29, 2026
I really enjoyed the product and price but wish I had a smoother time logging into my rewards account
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Channells2004
Site Experience FeedbackJun 29, 2026
It was easy and quick
- Overall Rating: 9
- Would Shop Here Again: N/A
- Likelihood To Recommend: 9
Lori
Site Experience FeedbackJun 29, 2026
It was easy to find the items I needed. I don’t know why my authorship for the kids vitamin d was cancelled so I reinstated it. Easy to do, saves money and keeps it is stock at home!
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
LynnF
Post-Delivery FeedbackJun 29, 2026
I like Vitamin Shoppe's selections and prices. Especially the delivery and choice of timing the delivery and discount given
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Post-Delivery FeedbackJun 29, 2026
in all of my online purchases. Only one was delivered to the wrong address. Two houses down. I recognized the front porch as was able to get the product no problem!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Kimmer
Site Experience FeedbackJun 29, 2026
Since I knew exactly what I was looking for, I just searched for my product and selected the flavors I wanted. Then I selected the quantity per flavor. Easy! I was pleasantly surprised that you offer both PayPal and Apple Pay. Then I completed my purchase. Only took a couple of minutes.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Aaron James
Site Experience FeedbackJun 29, 2026
Very good easy to understand a naviagate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Na
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Letty
Site Experience FeedbackJun 29, 2026
Easy to use website. Did not like I couldn’t use Apple Pay for subscription.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Mike
Site Experience FeedbackJun 29, 2026
It was fine. I found what I was looking for and ordered it.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jerry
Site Experience FeedbackJun 29, 2026
No issues, quick and easy checkout process
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Speg75
Site Experience FeedbackJun 29, 2026
I was trying to use a code for discount, but it wouldn’t take it… I chatted with customer service and was told that it was because I had ordered something that was excluded from the coupon… Although there was nothing clear about that until I got to the checkout.
- Overall Rating: 4
- Would Shop Here Again: 4
- Likelihood To Recommend: 2
JT
Site Experience FeedbackJun 29, 2026
Pretty efficient. One of the Bogo coupons didn't seem to be working however.
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Julian
Site Experience FeedbackJun 29, 2026
Good. No issues
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Hayles
Site Experience FeedbackJun 29, 2026
I got things at a really good sale with 4th of July sale, reward points, and doing store pickup.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Missy
Site Experience FeedbackJun 29, 2026
I love your store
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Anna Noby
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SG
Site Experience FeedbackJun 29, 2026
Perfect and very user friendly
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Atony
Site Experience FeedbackJun 29, 2026
It was helpful, but on some products I was not able to view the product reviews. The site stated that there were reviews for some products, but when I expanded that option no reviews were listed or viewable.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
Ian
Post-Delivery FeedbackJun 29, 2026
Good selection of item and does go on sale.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
ordered for a friend
- Overall Rating: 9
- Would Shop Here Again: 6
- Likelihood To Recommend: 6
Michael
Site Experience FeedbackJun 29, 2026
Always easy to shop
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
40-something Dad
Site Experience FeedbackJun 29, 2026
The Vitamin Shoppe app is honestly one of my favorite shopping apps to use. I can easily find and reorder stuff from past orders, and applying my rewards points for discounts is easy, and the points accumulate quickly. Checking out using Apple Pay is also a breeze.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
B
Site Experience FeedbackJun 29, 2026
Easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Justdylwithit
Site Experience FeedbackJun 29, 2026
Very easy to use, user friendly and great deals
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Syl
Site Experience FeedbackJun 29, 2026
The website itself is notoriously very buggy. I have figured out how to work with the bugs, though.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Post-Delivery FeedbackJun 29, 2026
I absolutely love the Vitamin shoppe! Awesome sales, and discounts like nowhere else. The Vitamin shoppe is my only stop Vitamin shop.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Easy interface makes it easy to order
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
AMR
Site Experience FeedbackJun 29, 2026
Very straightforward. Easy to navigate.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Drewski
Site Experience FeedbackJun 29, 2026
Got an email for 15% am which made me pull the trigger....glad I did because I had $5 in rewards that expired today.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JD
Post-Delivery FeedbackJun 29, 2026
I really like Vitamin Shoppe and prefer to shop there over Amazon. The rewards program is a good incentive though it seems as if it has become less generous over the years. They also used to have a greater selection of vegan/plant-based options though the dwindling availability might be more about fewer products on the market. Though it would be great if they carried most of them. If you shop in store they will often give free samples which is very helpful before committing to a product. I know you can return open containers but that seems wasteful so I try to avoid it. Shipping is usually fast too. Overall I really like Vitamin Shoppe and recommend them.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
- On Time Delivery: 8
- Customer Support: N/A
Wilman
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jenn
Site Experience FeedbackJun 29, 2026
The colon section was a pain and none of the vices appeared to work, even the $15 off I received from a venue (Spartan stadion race). I appreciate the bogos or actions there is an item free with purchase.
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Marie
Site Experience FeedbackJun 29, 2026
Very easy to understand
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cjohnson
Site Experience FeedbackJun 29, 2026
It’s was quick and easy
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
JK
Site Experience FeedbackJun 29, 2026
Easy to navigate, glad that it remembers my past purchases
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
NeNe
Site Experience FeedbackJun 29, 2026
I loved coming here as usual. I needed something and was able to easily find it and be done in just a few minutes! Thanks for that. Life is busy, and you make it easier.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Johnsonville33
Site Experience FeedbackJun 28, 2026
Great website Easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bri
Site Experience FeedbackJun 28, 2026
Site was very easy to navigate and gave great discounts when you buy in bulk.
- Overall Rating: 10
- Would Shop Here Again: N/A
- Likelihood To Recommend: 9
Steph
Site Experience FeedbackJun 28, 2026
It was great and easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brandi R
Site Experience FeedbackJun 28, 2026
App was super easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 28, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Aham
Site Experience FeedbackJun 28, 2026
Wonderful
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
PlanetJanet
Site Experience FeedbackJun 28, 2026
The item I wanted would not go into my cart so I was unable to purchase it. The other problem was that you don’t take Apple Pay. The prices were very good though. Also, I had already spun the wheel to get a certain percentage off when I first opened the site and I still had to redo it at the end of checkout. I would say checkout was the worst part of the experience. I also didn’t see where I could find when my product would arrive so I’m hoping and guessing in about three business days.
- Overall Rating: 6
- Would Shop Here Again: 7
- Likelihood To Recommend: 7