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The Vitamin Shoppe Reviews - 1,480 Post-Delivery Reviews - 9.4/10

The Vitamin Shoppe logo
Certified
Most Current Certification:
Jun 17, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

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Learn more about reviews
Post-Delivery Feedback - 1,480 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%85%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%4%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.5 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.5 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.4 out of 10

Returns Process

Satisfaction with the returns process

8.3 out of 10

Site Experience Feedback - 29,864 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%85%
Neutral rating icon

Neutral

11%12%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.4 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9.1 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 31,344

  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    Nice

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • grib

    Site Experience Feedback

    Jun 16, 2026

    great. had all the items i needed

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    I love the vitamin shoppe! It started to glitch but I had to exit out but then it worked fine.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Uly

    Site Experience Feedback

    Jun 16, 2026

    Good stuff here

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    Friendly

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Santi

    Site Experience Feedback

    Jun 16, 2026

    It was fast and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Trrickster

    Site Experience Feedback

    Jun 16, 2026

    Quick and easy purchase made today. Glad I was able to find what I was looking for.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Barb

    Post-Delivery Feedback

    Jun 16, 2026

    I am happy to place my order online. It takes only a couple of days to receive the order. Thankful for this convenience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Kai

    Site Experience Feedback

    Jun 16, 2026

    I’ve run out of or low on several vitamins just before a two week trip so I’m hoping my order ships quickly. I was disappointed that I spend 130 dollars but still get charged regular shipping amount

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sipp

    Site Experience Feedback

    Jun 16, 2026

    Every time I went to the store, they were very polite. It’s very easy to order from the website.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • N/A

    Site Experience Feedback

    Jun 16, 2026

    Great but all items should have a filter to price from low to high

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kenzie

    Site Experience Feedback

    Jun 16, 2026

    Website was easy to navigate and prices/deals were clearly marked. This survey is a little long but it’s fine.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Gmoney

    Site Experience Feedback

    Jun 16, 2026

    It was great.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • ThaiGuy

    Site Experience Feedback

    Jun 16, 2026

    Easy and straight to the point

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • andi

    Site Experience Feedback

    Jun 16, 2026

    I’m on the app- it is a little clunky and outdated, but it works. Could use a facelift and some consolidation with a UI expert.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Lizzy

    Site Experience Feedback

    Jun 16, 2026

    Over all great website to use

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Oussy

    Site Experience Feedback

    Jun 16, 2026

    Sadly one of the flavors I was looking for isn’t available. Otherwise the experience was okay.

    • Overall Rating: 7
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    It was relatively simple to review ingredients and serving size It would be nice to compare similar products side by side

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Pokey

    Site Experience Feedback

    Jun 16, 2026

    Very easy to locate what I've been taking

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    good selection

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • W king

    Site Experience Feedback

    Jun 16, 2026

    very user friendly

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jen K

    Site Experience Feedback

    Jun 16, 2026

    Website was easy to use. Great promotional pricing on Vitamin Shoppe branded items. Buy online and pick-up in store is a very convenient option for me.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Dan

    Site Experience Feedback

    Jun 16, 2026

    Online is usually pretty good. I often strugle finding a storefront with enough inventory.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Guy

    Site Experience Feedback

    Jun 16, 2026

    Great site. If this supplement works I'll definitely be back.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 16, 2026

    I also went into the Vitamin Shoppe for a purchase. I had a very good experience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • R

    Site Experience Feedback

    Jun 16, 2026

    Great

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Mady Gong

    Site Experience Feedback

    Jun 16, 2026

    Good.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • yugenotaht

    Site Experience Feedback

    Jun 16, 2026

    Always pleasant and easy.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ben

    Site Experience Feedback

    Jun 16, 2026

    Went great. Super easy.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Djmatt

    Site Experience Feedback

    Jun 16, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • BHSr

    Site Experience Feedback

    Jun 16, 2026

    The process to complete my order was very simple.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Johnny

    Site Experience Feedback

    Jun 16, 2026

    It was very helpful when looking up exactly what I wanted and gave me a variety of brands and options.

    • Overall Rating: 6
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • OG websurfer

    Site Experience Feedback

    Jun 16, 2026

    I enjoyed an easy shopping experience with this website today.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jerm

    Site Experience Feedback

    Jun 16, 2026

    Smooth and easy

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Bgarrett25

    Site Experience Feedback

    Jun 16, 2026

    Love the site, great descriptions and products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    There were items I was familiar with so it made it easy to shop.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Healthy Mama

    Site Experience Feedback

    Jun 16, 2026

    Very easy experience with products that I know to be high-quality and coupons available, which is a huge plus because I am on a tight budget, but also want to have good supplements for my body

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jeff M

    Site Experience Feedback

    Jun 16, 2026

    Simple and user friendly.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SnackWell

    Site Experience Feedback

    Jun 16, 2026

    Easy to navigate and select products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Stressed

    Site Experience Feedback

    Jun 16, 2026

    This was the worst experience I have had in a long time.

    • Overall Rating: 2
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 3
    Full ratings for this review »
  • Josh

    Site Experience Feedback

    Jun 16, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 16, 2026

    It was good

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Cinderella

    Post-Delivery Feedback

    Jun 16, 2026

    The best so easyyy to purchase and the products are well packaged

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Robv83

    Site Experience Feedback

    Jun 16, 2026

    I like shopping at Vitamin shop. But they send way to many marketing emails.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • MesabiMissile

    Site Experience Feedback

    Jun 16, 2026

    Postive reaction.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Garcia1k

    Site Experience Feedback

    Jun 16, 2026

    I had always wanted to buy products from this store until I found a better price; it was a good experience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kiki

    Site Experience Feedback

    Jun 16, 2026

    Very quick and straightforward.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kat

    Site Experience Feedback

    Jun 16, 2026

    Great experience and in stock!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Brett L

    Site Experience Feedback

    Jun 16, 2026

    Ordering with Vitamin Shoppe is great, I value the ease of the experience and that they are always providing deals and promos that save me money and allow me to keep purchasing the products I love.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • sje43

    Site Experience Feedback

    Jun 16, 2026

    Good value compared to other sites.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
The Vitamin Shoppe Reviews | Verified Customer Reviews at Bizrate Surveys