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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.4/10 overall rating and 1,559 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Aug 5, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,559 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%85%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

4%4%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.5 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.2 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.3 out of 10

Returns Process

Satisfaction with the returns process

9.2 out of 10

Site Experience Feedback - 29,253 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%86%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9.1 out of 10

Variety of Shipping Options

Desired shipping options were available

9.4 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 30,812

  • Mimi

    Site Experience Feedback

    Aug 4, 2026

    Honestly it was super easy to shop & place my order! Even in store I always have the best experience!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Cuzzoo

    Site Experience Feedback

    Aug 4, 2026

    Great all around!!!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SUGA_ballz17

    Site Experience Feedback

    Aug 4, 2026

    A lot of products had more flavors unavailable than expected and a lot of items were unshippable.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • RD

    Site Experience Feedback

    Aug 4, 2026

    If it’s so happens, there’s a change that says none of the stuff is available and it was advertised on the website is available. I would hate that to happen again because last time I literally went to the store to go get the items just to find out it wasn’t there. Then they shoot me the item and made me pay for the shipping.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Tiz

    Site Experience Feedback

    Aug 4, 2026

    It was an excellent experience. I will definitely use this method again.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Keish Money

    Site Experience Feedback

    Aug 4, 2026

    I had a great experience shopping at The Vitamin Shoppe. The website was clean and well organized, and the staff was friendly, knowledgeable, and took the time to answer my questions. I was able to find the products I needed quickly, and checkout was fast and easy. I’ll definitely shop here again.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JLBrown

    Site Experience Feedback

    Aug 4, 2026

    I had a good experience purchasing products. The site let me know what was in stock and I was able to use gpay.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Emilie2011

    Site Experience Feedback

    Aug 4, 2026

    Easy to use, simple lay out and category center to pick from. Items easy to find and easy to add to cart.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Drew

    Site Experience Feedback

    Aug 4, 2026

    Had a little mishap with the site freezing, but everything got up and running in a matter of minutes. Par level accuracy is mostly on point with the correct number of cases the store is carrying, very rarely run into issues as this store has the best accuracy.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    Really easy to use and love the discounts an deals!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Raul L

    Site Experience Feedback

    Aug 4, 2026

    Not happy how it said free delivery and then it charged me for delivery

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Rj

    Site Experience Feedback

    Aug 4, 2026

    Worked well for me, and my purpose is today.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    Simple fast and easy! Perfect for me!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • J.D.

    Site Experience Feedback

    Aug 4, 2026

    Great experience with the online purchasing.

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • TruLuv

    Site Experience Feedback

    Aug 4, 2026

    Loyal VS shopper for 10+ years. Best value for clean supplements.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Anthony F

    Site Experience Feedback

    Aug 4, 2026

    The whole process was relatively easy and straightforward.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    Its fine

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bryan

    Site Experience Feedback

    Aug 4, 2026

    Seemed very easy to setup my account and purchase items.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Viking dad

    Site Experience Feedback

    Aug 4, 2026

    Site was very easy to navigate, to search for what I wanted , checking out was easy , product was available that I wanted

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Como

    Site Experience Feedback

    Aug 4, 2026

    Super easy to use everything great selection

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • David

    Site Experience Feedback

    Aug 4, 2026

    Quick and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • The most common

    Site Experience Feedback

    Aug 4, 2026

    Thanks

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Tom

    Site Experience Feedback

    Aug 4, 2026

    It was easy and good except for out of stock items

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nannie

    Post-Delivery Feedback

    Aug 4, 2026

    I enjoy not having to drive an hour one way to pick up my vitamins. Having them delivered by mail is very convenient.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • James

    Site Experience Feedback

    Aug 4, 2026

    Okay you are asking me questions that should come at least after we receive the order

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • joyous

    Site Experience Feedback

    Aug 4, 2026

    I use vitamin shoppe because of closeness to home and availability and variety of products offered. I also enjoy the discounts/sales when they occur.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • AMIKAY

    Site Experience Feedback

    Aug 4, 2026

    Easy to navigate. Search engine is very helpful

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • mxmy9

    Site Experience Feedback

    Aug 4, 2026

    I like using this website because they have a very large selection many products and a lot of good deals and discounts, I like to buy in bulk and I'm always interested to see what's on sale and I like trying out new products

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Nick

    Site Experience Feedback

    Aug 4, 2026

    This was fast, uneventful, and easy.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    good

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Mesha

    Site Experience Feedback

    Aug 4, 2026

    It was Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ed

    Site Experience Feedback

    Aug 4, 2026

    I had a good experience. I was able to get a high quality protein powder on sale with a flavor I think I'll really enjoy, little Debbie's brownies.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Eddie

    Site Experience Feedback

    Aug 4, 2026

    It’s been seamless actually, visited in store beforehand and ordered online

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    Good deal but not many locations to pick up from and no shipping optiona

    • Overall Rating: 6
    • Would Shop Here Again: 6
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • Bj

    Site Experience Feedback

    Aug 4, 2026

    Item status changes quick - stock to not in stock

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Sherry

    Site Experience Feedback

    Aug 4, 2026

    Wonderful product and service

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Triz

    Site Experience Feedback

    Aug 4, 2026

    No issues

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JJ

    Site Experience Feedback

    Aug 4, 2026

    Excellent

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • satisfied_one

    Site Experience Feedback

    Aug 4, 2026

    Great and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Twinathy

    Site Experience Feedback

    Aug 4, 2026

    N

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Joywell

    Site Experience Feedback

    Aug 4, 2026

    I was offered an option to add Simple Clean Whey Protein to my auto ship date of Aug 9. Today is Aug 3, 2026. The problem was I didn't see the deal offered for buying two: Buy one get 50% off. So I asked on a chat with Leah if she could correct this, since I wasn't signing up for an auto ship of this product, only adding it onto my scheduled delivery. She checked and said that it was best to make a separate order to get this deal. So I removed this product from my auto ship order, and made a separate order for two, which ensured I received 50% off the second item.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Tim

    Site Experience Feedback

    Aug 4, 2026

    When I go to the local store they are always helpful and nice. When I get something sent to me it only takes 2-3 days.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 4, 2026

    Easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Cautious consumer

    Site Experience Feedback

    Aug 4, 2026

    shopping today was good but I selected automatic delivery and don't know how it's going to work for me. Based on my previous experience with The Vitamin Shop I hope it will be smooth without surprises.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Sofie

    Site Experience Feedback

    Aug 4, 2026

    It was my first time using the vitamin shoppe to order online. I found it extremely easy and user friendly. I would definitely order online again

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jcboy

    Site Experience Feedback

    Aug 4, 2026

    Easy procedure with no problems

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JorgeJP

    Site Experience Feedback

    Aug 4, 2026

    GOOD EXPERIENCE

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Rafa

    Site Experience Feedback

    Aug 4, 2026

    Good site - easy to survey e get the products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Trinidy

    Site Experience Feedback

    Aug 4, 2026

    It was easy to use. A scanning feature would be helpful. Scanning a barcode is easier then searching

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Tabi

    Site Experience Feedback

    Aug 4, 2026

    Very easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
The Vitamin Shoppe Customer Reviews | Verified Customer Reviews at Bizrate Surveys