The Vitamin Shoppe Customer Reviews
The Vitamin Shoppe holds a 9.4/10 overall rating and 1,664 verified post-delivery reviews on Bizrate.
The Vitamin Shoppe Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 85% | 86% |
 Neutral | 11% | 9% |
 Negative | 5% | 4% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.4 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.4 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.6 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.3 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.3 out of 10
Returns Process
Satisfaction with the returns process
9.8 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.6out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 86% | 85% |
Neutral | 11% | 12% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.4 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.5 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9 out of 10
Shipping Charges
Satisfaction with shipping charges
9.1 out of 10
Variety of Shipping Options
Desired shipping options were available
9.4 out of 10
Recent Reviews for The Vitamin Shoppe
Showing 1 - 50 of 31,489
Sky
Site Experience FeedbackSep 27, 2026
I love the sale going on, I had visited a location previously and the ease of ordering and getting online was explained by one of the workers and she made it seem very simple. Very thorough
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 8
Online Shopper
Site Experience FeedbackSep 27, 2026
Stuff out of stock
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Carl
Site Experience FeedbackSep 27, 2026
The inventory on the website isn’t accurate so some of my expected items weren’t available but it was still easy to use. Also when I signed up for an account it cleared my cart.
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ria
Site Experience FeedbackSep 27, 2026
The website is always easy to use...everything was in stock...free shipping - can't beat THAT...I couldn't be happier!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
BGAR
Site Experience FeedbackSep 27, 2026
Easy to order and get what I wanted.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Maya
Site Experience FeedbackSep 27, 2026
great! was told about the sale in store
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MODAWG
Site Experience FeedbackSep 27, 2026
I figured out what I wanted and made my purchases.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Tbow
Site Experience FeedbackSep 27, 2026
It was a very smooth experience. I'm looking forward to receiving my protein bars!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Megan
Site Experience FeedbackSep 27, 2026
Disappointed that a couple items were not available at my store for pick up
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
t
Site Experience FeedbackSep 27, 2026
nice
- Overall Rating: 6
- Would Shop Here Again: 6
- Likelihood To Recommend: 6
West
Site Experience FeedbackSep 27, 2026
it was amazing, everything was laid out perfectly for me at least. I know my way around a website! I was sad that there was only one case of protein shakes for both chocolate and strawberry in my store. Also there was a header on top of the website that said use secret code SHOOLISBACK and when I used it, it didn't work so that was a bummer. but overall great!
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Dlaj
Site Experience FeedbackSep 27, 2026
dlaj25@gmail.com
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
skz
Site Experience FeedbackSep 27, 2026
It was good the site was fast.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
John
Site Experience FeedbackSep 27, 2026
It was good. Always looking for a deal.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Catie
Site Experience FeedbackSep 27, 2026
I appreciate the BOGO offer because that is generally when I buy my yearly supply of calcium & other vitamins
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
TY
Site Experience FeedbackSep 27, 2026
Supply any sales on previously brought items
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Dee M.
Site Experience FeedbackSep 27, 2026
The website was very easy to use to search for the items and brands I wanted. The options to ship or pickup in store were right there. Love this website and how easy it is to get what I’m looking for.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
All Ego
Site Experience FeedbackSep 27, 2026
Love it. Very clear and I got what I wanted
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
nj
Site Experience FeedbackSep 27, 2026
all good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
mel
Site Experience FeedbackSep 27, 2026
super easy to use simple to navigate great prices
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ayelyssa
Site Experience FeedbackSep 27, 2026
Is something unavailable for Auto Delivery…still able to be bought? Why would it still be on the website if it wasn’t?
- Overall Rating: 8
- Would Shop Here Again: 6
- Likelihood To Recommend: 9
Mas
Site Experience FeedbackSep 27, 2026
App is slow
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Online Shopper
Site Experience FeedbackSep 27, 2026
Easy to navigate and great selection
- Overall Rating: 6
- Would Shop Here Again: 7
- Likelihood To Recommend: 5
Philip_ino
Site Experience FeedbackSep 27, 2026
Was able to find the specific products I was looking for using the search bar. Check out was a breeze.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DV
Site Experience FeedbackSep 27, 2026
Website was quick and easy to navigate. Was able to find what I wanted right ways and purchase it with a good deal.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Hadas
Site Experience FeedbackSep 27, 2026
I love shopping here, the products are amazing, the prices plus the discounts are always best in the market. And the product selection is also amazing. Overall great experience, I have been a customer for more then 6 years and continue!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Joe
Site Experience FeedbackSep 27, 2026
Easy to navigate and find what I am searching for
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
J
Site Experience FeedbackSep 27, 2026
Purchase was easy enough. I would’ve made this from GNC though if they offered the same deal because of better member rewards.
- Overall Rating: 10
- Would Shop Here Again: 7
- Likelihood To Recommend: 10
DJ
Site Experience FeedbackSep 27, 2026
My experience was good- it was easy to navigate the website to find what I needed to buy!
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Zo Zo
Site Experience FeedbackSep 27, 2026
Today’s promotion was “buy one get one free”. Now although I didn’t go in to the store, I was still able to get the same price by purchasing through the app.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
healthyshopping
Site Experience FeedbackSep 27, 2026
im glad for the sale, it helped me save a lot
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
T.Dubb
Site Experience FeedbackSep 27, 2026
Easy process and fully understandable.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bean
Site Experience FeedbackSep 27, 2026
Enjoy the selection
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Sarah
Site Experience FeedbackSep 27, 2026
Great experience! I usually stop inside to shop but wanted to get the discount offered and was too late to go in person. Super easy and convenient.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ame
Site Experience FeedbackSep 27, 2026
Good
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Online Shopper
Site Experience FeedbackSep 27, 2026
check out process slow due to trying to log in with Google Account. New window never popped up so i had to extend time to create an account
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nanc
Site Experience FeedbackSep 27, 2026
I found the ordering and check-out process to be really confusing. And disappointed that product availability didn't allow for BOGO
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Online Shopper
Site Experience FeedbackSep 27, 2026
Had a very easy time using the site. Was fairly simple to find products, but I do wish it was organized better.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Online Shopper
Site Experience FeedbackSep 27, 2026
Coupon code did not work on any of the products I was purchasing.
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Tommy G
Site Experience FeedbackSep 27, 2026
All good. Easy and efficient.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 27, 2026
Confused, what’s it about
- Overall Rating: 10
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Mike P.
Site Experience FeedbackSep 27, 2026
It was easy to find and purchase what I was looking for.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Yabba
Site Experience FeedbackSep 27, 2026
It was great! Super easy, good options. B1G1 50% is my fav sale.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Walt
Site Experience FeedbackSep 27, 2026
Great
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Mike
Site Experience FeedbackSep 27, 2026
Very happy with Vitamin Shop
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Eduardo
Site Experience FeedbackSep 27, 2026
Easy to use, easy to find what I needed, and overall a good experience.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Payron44
Site Experience FeedbackSep 27, 2026
Kind of annoyed I signed up for the 15% off and couldn’t use the discount to be honest
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
619built
Site Experience FeedbackSep 27, 2026
I enjoy ease of app and how easy it is to find products. I prefer in store shopping because of my generation.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
TL
Site Experience FeedbackSep 27, 2026
I love vitamin shoppe and the buy one get one half off sales. I love being able to pickup in store. My only disappointment for this purchase is that I went to the checkout, it had me apply my healthy rewards certificate, but when I completed the purchase, it told me it expired. I have auto purchases each month and shop extra sales. I don’t know how it could expire and it was bad to say it was expired after I’d put in the rest of my payment information and confirmed my purchases. My last couple of purchases have taken a long time to ship so I’m hoping this one is better.
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Mrs G from CT
Site Experience FeedbackSep 27, 2026
Had an extremely difficult time ordering. The website was very slow and kept freezing. I would have gone to the store if the flavors I wanted in the Barebells were in stock.
- Overall Rating: 5
- Would Shop Here Again: 10
- Likelihood To Recommend: 9