The Vitamin Shoppe Customer Reviews
The Vitamin Shoppe holds a 9.4/10 overall rating and 1,561 verified post-delivery reviews on Bizrate.
The Vitamin Shoppe Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 85% | 87% |
 Neutral | 11% | 10% |
 Negative | 4% | 3% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.4 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.4 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.6 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.2 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.3 out of 10
Returns Process
Satisfaction with the returns process
9.2 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.6out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 86% | 86% |
Neutral | 11% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.5 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9 out of 10
Shipping Charges
Satisfaction with shipping charges
9.1 out of 10
Variety of Shipping Options
Desired shipping options were available
9.4 out of 10
Recent Reviews for The Vitamin Shoppe
Showing 1 - 50 of 30,844
Greg
Site Experience FeedbackAug 5, 2026
Very well designed. Amazon is the Gold Standard, and the Vitamin Shoppe app rates fat better then most other sites in achieving the 'Amazon experience".
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Joe Daddy
Site Experience FeedbackAug 5, 2026
Straight forward, searched inventory. I found what i needed. Check out was easy. Good deals I also earned rewards.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sammy
Site Experience FeedbackAug 5, 2026
Easy to shop online and auto delivery is very convenient
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Blyd
Site Experience FeedbackAug 5, 2026
Great product
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Online Shopper
Site Experience FeedbackAug 5, 2026
Love the discounts on quality vitamins
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Georgie
Site Experience FeedbackAug 5, 2026
Fast and easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Christina G
Site Experience FeedbackAug 5, 2026
I heard a lot of good things about liquid chlorophyll and the Vitamin Shoppe brand was recommended to me. It was easy to find what I was looking for and even explore alternative options. My experience has been great so far.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brea
Site Experience FeedbackAug 5, 2026
I always get my supplements at Vitamin Shoppe cause I know it’s not fake not like Amazon where they co mingle their vitamins with fake ones .
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Matty Marshall
Site Experience FeedbackAug 5, 2026
Fast and easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MomOf2
Site Experience FeedbackAug 5, 2026
Quick and easy. I was here from a Google search for a product and found that it was currently on sale at Vitamin Shoppe.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nicole
Site Experience FeedbackAug 5, 2026
Easy going. No major or minor issues occured.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Z06_zr1
Site Experience FeedbackAug 5, 2026
I used the app. Very convenient and easy to use
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Tim
Site Experience FeedbackAug 5, 2026
Everything went well. No issues.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Castro
Site Experience FeedbackAug 5, 2026
Easy overall experience and same day pick up is great
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Freshwater Conch
Site Experience FeedbackAug 5, 2026
Easy to use.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
G-Money
Site Experience FeedbackAug 5, 2026
Selection of products and availability is better than the store I normally use.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sammy
Site Experience FeedbackAug 5, 2026
I did not like that I had to put my shipping info and credit card mailing address in twice instead of just being able to tell the website that my shipping info and credit card information are the same
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
hoot
Site Experience FeedbackAug 5, 2026
takes too long to try to figure out how to save a few dollars.
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Guesssinv there wasn’t a lot of user experience testing on phones
Site Experience FeedbackAug 5, 2026
Let’s see. I had to download an app bc the page reloads constantly with pop ups. Then I just wanted the flavors that are in stock in the store but it was a stinky nightmare to get that. All of it took too much time and I hated it. Even autofill for my phone number was bad.
- Overall Rating: 3
- Would Shop Here Again: 10
- Likelihood To Recommend: 3
Online Shopper
Site Experience FeedbackAug 5, 2026
Goof
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
LD
Site Experience FeedbackAug 5, 2026
Easy online shopping, but having trouble with subscriptions delivery options. I rather pick up in store than home delivery.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Charm
Site Experience FeedbackAug 5, 2026
It was easy to find my product
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 5, 2026
Checkout took mulltiple tries. It said items were not eligible for a discount code but no reason so I had to search for the fine print - make it obvious. Also, if I use a link from a text message, my account should come up not try and log in while trying to check out only to have it freeze.
- Overall Rating: 5
- Would Shop Here Again: 5
- Likelihood To Recommend: 5
Kay
Site Experience FeedbackAug 5, 2026
The site is clear and easy to checkout with in store pickup
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 5, 2026
Exceptional!
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Aaron
Site Experience FeedbackAug 5, 2026
Easy and simple checkout with a discount
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
luca
Site Experience FeedbackAug 5, 2026
All good. I’m an acid customer of vitamin shoppe buying in store, this would be the first time I visited the online store. I will be doing this moving forward and picking up in the store. Additionally, I’m Gals to have looked at the site cause I ended up saving money on Product purchased here as I wisp have paid $30 more going direct to the dose online store.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
G
Site Experience FeedbackAug 5, 2026
Good
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Hxncho
Site Experience FeedbackAug 5, 2026
Was good. Might get watermelon protein powder but the deal was too good today
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
CurlyHairedGuy
Site Experience FeedbackAug 5, 2026
Easy online process, the Apple Pay proabably made it all that much easier
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 5, 2026
Good
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Sunnybeee
Site Experience FeedbackAug 5, 2026
Very easy to navigate on website. Items always in stock
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sterno80
Site Experience FeedbackAug 5, 2026
Great and simple
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Z
Site Experience FeedbackAug 5, 2026
Everything was pretty clear and precise! I didn’t know Gorilla mind had so many other flavors! I work for Quiktrip so I definitely buy energy drinks frequently! So vitamin shop selling them in bulk is a win win.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Gymmomma
Site Experience FeedbackAug 5, 2026
The website is easy to navigate, products are easy to find and checkout was simple! Overall a great experience.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DG
Site Experience FeedbackAug 5, 2026
Easy shopping experience. I made the purchase due to the free shipping and $10 off promo code.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
No
Site Experience FeedbackAug 5, 2026
Overall it was good.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 5
AngelsDove
Site Experience FeedbackAug 5, 2026
For the most part, I haven't had a bad experience and hope it remains that way.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Stacy
Site Experience FeedbackAug 5, 2026
Website was easy to navigate and check out.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
1 stop shop
Site Experience FeedbackAug 5, 2026
Awesome to shop at
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SassyBx
Site Experience FeedbackAug 5, 2026
I love that my selection was available and it was super easy checking out. The prices aren't too bad.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
M
Site Experience FeedbackAug 5, 2026
The Vitamin Shoppe website was easy to navigate. I love that it is easy to find the supplements that I have already purchased in the past so I don’t have to scroll through multiple pages of products. I also don’t have to remember the specific names of the products. This is a huge time saver. The website is easy to navigate and is clear on pricing and current sales/discounts.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brad
Site Experience FeedbackAug 5, 2026
It’s such an easy website to navigate. Nothing needs changing! Price, selection, it’s the best!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Daisy
Site Experience FeedbackAug 5, 2026
Don't like discounts exclusive to online purchase, not being able to get discounts in the store.
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
GRAMMIE
Site Experience FeedbackAug 5, 2026
WEBSITE IS EASY TO NAVIGATE
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Trueno
Site Experience FeedbackAug 5, 2026
Good
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Will
Site Experience FeedbackAug 5, 2026
It was overall simple and easy, will use again
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Healthy healing
Site Experience FeedbackAug 5, 2026
Not being able to zoom in on the bottle. Large picture
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Wolfepack
Site Experience FeedbackAug 5, 2026
The website was awesome to shop at, and the price was fantastic!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 5, 2026
Too many unnecessary questions especially if you just wanna purchase something really quick
- Overall Rating: 3
- Would Shop Here Again: 5
- Likelihood To Recommend: 5