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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.4/10 overall rating and 1,678 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Oct 2, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,678 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%87%
Neutral rating icon

Neutral

10%10%
Negative rating icon

Negative

5%3%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.3 out of 10

Returns Process

Satisfaction with the returns process

9.8 out of 10

Site Experience Feedback - 29,552 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%84%
Neutral rating icon

Neutral

12%12%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.4 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9.1 out of 10

Variety of Shipping Options

Desired shipping options were available

9.4 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 31,230

  • Lucky

    Post-Delivery Feedback

    Oct 1, 2026

    The Picture of the Product I Order was Completely different from the Product that arrived

    • Overall Rating: 4
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 4
    • On Time Delivery: 10
    • Customer Support: 4
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Oct 1, 2026

    The items were very well packed but o found it a bit slow to receive the product after ordering.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Ltrench

    Post-Delivery Feedback

    Oct 1, 2026

    needed some vitamins. Went to the website . Had an easy experience to navigate to the products needed. Flow to checkout was seemless and effortless. Delivery was with indicated delivery date was stated and acheived as promised.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Liz C

    Post-Delivery Feedback

    Oct 1, 2026

    The website is super easy to navigate. I found everything I needed quickly. Checkout was easy to maneuver.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • DJF

    Post-Delivery Feedback

    Oct 1, 2026

    Good products fair prices

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Kim vitamin shop order

    Post-Delivery Feedback

    Oct 1, 2026

    Price is good. Delivery on time. Time will tell if products are best for me. So far so good

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Oct 1, 2026

    items arrived damaged

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 8
    • Customer Support: 10
    Full ratings for this review »
  • Gigi26

    Post-Delivery Feedback

    Oct 1, 2026

    Product was great, arrived on time

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • Dr. B.

    Post-Delivery Feedback

    Oct 1, 2026

    I needed to re-stock on some basics. Caught several items on sale. the 4 total items split between 2 shipment - 1 item in 1 shipment, 3 in the other. As of today the box of 3 has not arrived but tracking shows it has shipped. I am a repeat customer and this experience will keep me coming back.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: 10
    Full ratings for this review »
  • Paul J.

    Post-Delivery Feedback

    Oct 1, 2026

    Easy to order on line and make changes on auto-delivery.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Yadogjake

    Site Experience Feedback

    Sep 30, 2026

    Always a smooth process and easy and accessible

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Bmarker21

    Site Experience Feedback

    Sep 30, 2026

    I love how fast the shipping is!! And I love how they are always offering BOGO’s on a lot of products!!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Brandon

    Site Experience Feedback

    Sep 30, 2026

    It was smooth and tools look good. But slow update to choosing new card vs old card

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • LauLau

    Site Experience Feedback

    Sep 30, 2026

    Easy to find what I wanted. Could not find locations of shoppes to see if I could purchase in person and not have to have it shipped. Also no indication of how long it will take to receive shipment.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bart

    Site Experience Feedback

    Sep 30, 2026

    Quick, easy, and painless to access and order products. Wide selection of products!

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Cmor

    Site Experience Feedback

    Sep 30, 2026

    Very pleased with the overall experience. I will order online again. Always have what I’m looking got in stock.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JV

    Site Experience Feedback

    Sep 30, 2026

    I had issues checking out and paying with PayPal. I had to refresh browser and click pay button a few times before it worked correctly.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Dalton

    Site Experience Feedback

    Sep 30, 2026

    I love Vitamin Shoppe!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • D Munoz

    Site Experience Feedback

    Sep 30, 2026

    Fast and easy. Excellent options and informative.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Yoohoo

    Post-Delivery Feedback

    Sep 30, 2026

    Was looking for certain flavors of ghost energy drink I could not find I stores found online

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Antihero

    Site Experience Feedback

    Sep 30, 2026

    The site was easy to use and had everything I was looking for. The nutrient list was clearly posted on the left with the other item pictures.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Cloud

    Site Experience Feedback

    Sep 30, 2026

    I tried the app and it's easy to use, it gives me real time information about if the shop in my town have the items im looking for

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Sep 30, 2026

    No

    • Overall Rating: 1
    • Would Shop Here Again: 1
    • Likelihood To Recommend: 1
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Sep 30, 2026

    The Vitamin Shoppe is important to me because of the amount of stock there is available especially for seniors like myself who prefer organic alternatives to pharmaceuticals.

    • Overall Rating: 10
    • Would Shop Here Again: 5
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Mark

    Site Experience Feedback

    Sep 30, 2026

    The website was very sluggish. I think it’s because of all the auto popups and the spinner. Clicking on links and searching took longer than expected. Whatever update was made on the website is extremely unoptimized and needs fixing, this would lose customers.

    • Overall Rating: 4
    • Would Shop Here Again: 4
    • Likelihood To Recommend: 4
    Full ratings for this review »
  • T Lusty

    Site Experience Feedback

    Sep 30, 2026

    Great price and free shipping.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • BEM

    Site Experience Feedback

    Sep 30, 2026

    It was good. I was hoping I could use the discount coupon on the sale items, but I could not.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Dude2

    Site Experience Feedback

    Sep 30, 2026

    Super easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kat

    Site Experience Feedback

    Sep 30, 2026

    easy straightforward experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dan

    Site Experience Feedback

    Sep 30, 2026

    I've been shopping online with The Vitamin Shoppe for a few years. Always found it rather easy.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Mccsus

    Post-Delivery Feedback

    Sep 30, 2026

    I trust the quality of the products from The Vitamin Shoppe and have bought from them for many years. I do wish there was an easier way to find new products that would meet my needs.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • E

    Site Experience Feedback

    Sep 30, 2026

    it was great

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Pat

    Site Experience Feedback

    Sep 30, 2026

    Easy to guide through

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Alex

    Site Experience Feedback

    Sep 30, 2026

    Positive experience. Received notice of the FITYOU26 coupon in email and decided to stock up on some items. I sometimes purchase from amazon but like to use vitamin shoppe when the price is right. Also nice to have the physical location close by in a pinch.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Joe

    Site Experience Feedback

    Sep 30, 2026

    Have had some shipping issues in the past, but were resolved relatively quickly. It seems like an issue arises more often than not when shipped through Amazon shipping partner.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Kris

    Site Experience Feedback

    Sep 30, 2026

    All good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Josh

    Site Experience Feedback

    Sep 30, 2026

    It was great thanks

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • healthy boy

    Site Experience Feedback

    Sep 30, 2026

    web site was difficult to use

    • Overall Rating: 7
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Convenient, competitive prices

    Site Experience Feedback

    Sep 30, 2026

    Got a text message saying Ghost was BOGO 50% with link. Link took me right to my favorite flavor on VS website. Paid with Google pay, no problems.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Jess L

    Site Experience Feedback

    Sep 30, 2026

    I love the PLNT organic protein powder. I am so happy that a quality product is available that also tastes awesome. I also like that I can order online and pick up my favorite items quickly..

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • kate

    Site Experience Feedback

    Sep 30, 2026

    very easy and usually very quick to pick up

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Norton

    Post-Delivery Feedback

    Sep 30, 2026

    I like how you can get the resveratrol alone without other ingredients

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Positive

    Site Experience Feedback

    Sep 30, 2026

    So easy to navigate

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Dave

    Site Experience Feedback

    Sep 30, 2026

    Every time I have ordered online in the past 2 months, it says that the same day delivery isn’t available. I typically have to change stores, change zip codes, then reverse the process and it eventually becomes available. Probably a glitch on your end since Door Dash or similar driver usually delivers the package.

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Sep 30, 2026

    great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ryan

    Site Experience Feedback

    Sep 30, 2026

    Good experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ash

    Site Experience Feedback

    Sep 30, 2026

    Everything was centralised in a way that I could easily find what I was looking for in order to maximise my purchases. Everything that I needed was included in the store

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Charles

    Site Experience Feedback

    Sep 30, 2026

    It was flawless!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sue

    Site Experience Feedback

    Sep 30, 2026

    Very impressed on how easy it was to find what I wanted and the item was in stock. I can't find this product in any store as they are out of stock everywhere. Will be back to order again!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jack

    Site Experience Feedback

    Sep 30, 2026

    Great experience overall, can’t beat the prices and deals they have. Awesome place to shop for all your health and exercise needs to meet your demands!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
The Vitamin Shoppe Customer Reviews | Verified Customer Reviews at Bizrate Surveys