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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.4/10 overall rating based on 1,516 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Jul 2, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,516 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%86%
Neutral rating icon

Neutral

11%9%
Negative rating icon

Negative

4%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.5 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.4 out of 10

Returns Process

Satisfaction with the returns process

9 out of 10

Site Experience Feedback - 29,615 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%86%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 31,131

  • Inquisitive shopper

    Site Experience Feedback

    Jul 1, 2026

    I am very pleased with the amount of inventory at the Vitamin Shoppe, I can find a majority of my supplements here.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mr. Noe

    Site Experience Feedback

    Jul 1, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • I4Y

    Site Experience Feedback

    Jul 1, 2026

    Bad: Too many intrusive offers around checkout.

    • Overall Rating: 6
    • Would Shop Here Again: 7
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Fitmom

    Site Experience Feedback

    Jul 1, 2026

    Like the price appears and highlights discount codes. Like shopping by category but the plant protein inventory changes so quickly. Brands come and go

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • DOT

    Site Experience Feedback

    Jul 1, 2026

    It was easy finding what item I searched for. The search engine is navigate me to want i needed.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    Speed and very easy to shop

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bobbster86

    Site Experience Feedback

    Jul 1, 2026

    Awesome experience and very friendly

    • Overall Rating: 5
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Vee

    Site Experience Feedback

    Jul 1, 2026

    Very good.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dubesrus

    Site Experience Feedback

    Jul 1, 2026

    I was able to find the items we regularly buy. There was an unexplained problem with my prefered credit card, forcing me to use an alternate card. Other than that, all was good.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    Excellent

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    The item's is not always in stock and website on hand is not accurate

    • Overall Rating: 5
    • Would Shop Here Again: 3
    • Likelihood To Recommend: 5
    Full ratings for this review »
  • Aka

    Site Experience Feedback

    Jul 1, 2026

    Easy to find and easy to order

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jack

    Site Experience Feedback

    Jul 1, 2026

    It is good and has good deals

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 1, 2026

    I haven't opened the bottles yet but hopefully the caps are intact. I stopped ordering on the website when the bottle caps kept cracking into pieces.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Monika

    Site Experience Feedback

    Jul 1, 2026

    The website is user friendly, provides all the information I need to make my selections and details of inventory available.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Caz

    Post-Delivery Feedback

    Jul 1, 2026

    Easy to order. Super quick delivery. A+ service from start to end

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • JDay

    Site Experience Feedback

    Jul 1, 2026

    should remove the limit on BOGO deals.. making me do micro transactions and crushing your UPT and ATV because I'm going to buy 12 in-store..

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Linda

    Site Experience Feedback

    Jul 1, 2026

    I loved the ease of navigating on the website and the checkout was a breeze

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lisa

    Site Experience Feedback

    Jul 1, 2026

    I think you should allow more than one pick up person. Other websites allow that. I might pick it up myself but I may also want to send a family member, I didn't see an option to put a second person, which would be helpful as it gives me options.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • CClarkMom

    Site Experience Feedback

    Jul 1, 2026

    Website very easy to navigate.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • VadersMom

    Site Experience Feedback

    Jul 1, 2026

    Applying reward to checkout feels like it's bait and switch -- if it's checked, it doesn't automatically deduct the reward. You have to click redeem then the check disappears. Check it again and hit redeem again THEN it applies. This has happened on more than one occasion. I would have assumed it would be fixed by now. Unable to edit the person picking up the order -- cannot figure out how to do that at all.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • John Starks

    Site Experience Feedback

    Jul 1, 2026

    Experience was great, employees were friendly and had a knack for attention to detail

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    Very user friendly and received 15% discount

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Mai

    Site Experience Feedback

    Jul 1, 2026

    Love it

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Milk Poppa

    Site Experience Feedback

    Jul 1, 2026

    Nope

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JP

    Site Experience Feedback

    Jul 1, 2026

    Wanted home delivery but was unavailable. Have to go to a different location for pick up now. SAD

    • Overall Rating: 6
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • sevenseassailor

    Site Experience Feedback

    Jul 1, 2026

    Decent experience, had what I needed saved 15 percent

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • CC

    Site Experience Feedback

    Jul 1, 2026

    fast accessible location

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Twothirty8

    Site Experience Feedback

    Jul 1, 2026

    Great website, easy to navigate

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Meg

    Site Experience Feedback

    Jul 1, 2026

    Ordering it online ade it so easy and convienent.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • HS

    Site Experience Feedback

    Jul 1, 2026

    Information was clear, website was very glitchy and needed to be refreshed multiple times

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • JDL

    Post-Delivery Feedback

    Jul 1, 2026

    Helpful staff and knowledgeable about what we were looking for. Prices are comparable and discount are available for repeat purchases.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    Very easy to use and to find what I wanted. However, I did have an error where I had to reload the site a couple of times.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 1, 2026

    I received an email from this place before I had even placed an order. I don't want to be on email lists.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • BC

    Site Experience Feedback

    Jul 1, 2026

    Site is good Slow reaction when pushing buttons causing multiple clicks because inwasnt sure it worked.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Loota

    Site Experience Feedback

    Jul 1, 2026

    Overall positive experience. The only issue is that I could only access my account through me email but I could never reset my password. I think that I now have three separate accounts.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • 16Volvo

    Site Experience Feedback

    Jul 1, 2026

    Good selection. Majority of items are available in store.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MamaJ

    Site Experience Feedback

    Jul 1, 2026

    No issues, the wed site is a little over active and slow sometimes. but very easy to use and find things

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • El Duderino

    Site Experience Feedback

    Jul 1, 2026

    It is always difficult to log in online, i was made to create a separate account from the one i have used for years in the store. This is frustrating because i am unable to combine my points with all the purchases i make. Stores should be better stocked so that your customers dont have to compete with online purchases

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Danielle

    Site Experience Feedback

    Jul 1, 2026

    The search function is a life saver with the similar items it pulls up too.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nikki

    Site Experience Feedback

    Jul 1, 2026

    Very easy site to navigate and made it easy to switch from delivery to pick up in store

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bigdog

    Post-Delivery Feedback

    Jul 1, 2026

    Easy to order fast delivery

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Thom

    Site Experience Feedback

    Jul 1, 2026

    Great, found a good deal on my favorite brand of preworkout. Had to buy instantly

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Crys

    Site Experience Feedback

    Jul 1, 2026

    Easy. Everything was great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Max

    Site Experience Feedback

    Jun 30, 2026

    Website interface is straightforward and easy to use. Frequent sales and deals encourage me to buy more often, as does detailed product information and customer testimonies.

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Bolin

    Site Experience Feedback

    Jun 30, 2026

    I think your website design could be more user-friendly. For example, when users want to switch pickup methods, they should have the option to select all orders with one click, instead of having to individually choose each item to determine the pickup method

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • A

    Site Experience Feedback

    Jun 30, 2026

    It was easy experience to order and navigate the site. The checkout process was very simple and straightforward.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Acurito

    Site Experience Feedback

    Jun 30, 2026

    ALL ABOUT THIS STORE IS PERFECT PRICES AND THE APP IS SUPER EASY TO HANDLE

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Shannon

    Site Experience Feedback

    Jun 30, 2026

    I had a discount code plus the bogo offered on the Alani Nu drinks and a $5 discount from my rewards so this purchase was greatly discounted! Who doesn't love a discount? I always shop and recommend Vitamin Shoppe whenever I can.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »