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The Vitamin Shoppe Reviews - 1,494 Post-Delivery Reviews - 9.4/10

The Vitamin Shoppe logo
Certified
Most Current Certification:
Jun 24, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

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Learn more about reviews
Post-Delivery Feedback - 1,494 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

85%84%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

4%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.5 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.2 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.4 out of 10

Returns Process

Satisfaction with the returns process

8.3 out of 10

Site Experience Feedback - 29,801 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%86%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 31,295

  • MACAdminLDO

    Site Experience Feedback

    Jun 23, 2026

    Easy to navigate. No issues.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dave

    Site Experience Feedback

    Jun 23, 2026

    Was great found what I wanted easy and they have it

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Joshua

    Site Experience Feedback

    Jun 23, 2026

    I like the suggested purchase items at the bottom of the site. This helped me not forget that I could get a FREE item with my qualifying purchase. Also, the cost per serving helped make purchase decisions.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Chef d

    Site Experience Feedback

    Jun 23, 2026

    Ok

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Raquel

    Site Experience Feedback

    Jun 23, 2026

    Great however I couldn’t add rewards to my account due to not signing in. When I purchase at the store my phone number suffices for my rewards. I’d like for it to be the same for online purchases.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Anon

    Site Experience Feedback

    Jun 23, 2026

    It was good found what I needed quickly.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Happy Customer

    Site Experience Feedback

    Jun 23, 2026

    good experience

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • D

    Site Experience Feedback

    Jun 23, 2026

    The website promotes current deals with codes such as free shipping. Bonus points and discount for spending x amount but none of them worked when tried. Even when satisfying requirements. Unless I missed some super small print. Solid variety of items, easy access to get product as quickly or convenient as you want

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Pbsub6814

    Site Experience Feedback

    Jun 23, 2026

    Good selection

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • B

    Site Experience Feedback

    Jun 23, 2026

    It was easy to navigate

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • John

    Site Experience Feedback

    Jun 23, 2026

    Fast , easy, convenient.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • jason

    Site Experience Feedback

    Jun 23, 2026

    it automatically pulled from my PayPal account, which means anyone can log into my Vitamin Shoppe that opens up automatically and order whatever they want through my PayPal

    • Overall Rating: 1
    • Would Shop Here Again: 1
    • Likelihood To Recommend: 1
    Full ratings for this review »
  • Bigguymikey

    Site Experience Feedback

    Jun 23, 2026

    Website is great!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jeff W

    Site Experience Feedback

    Jun 23, 2026

    Easy to find, good sale

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Allnighter

    Site Experience Feedback

    Jun 23, 2026

    It was easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jay

    Site Experience Feedback

    Jun 23, 2026

    experience online is way better then going in store. Some of the workers have horrible customer service!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    N/A

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MH

    Site Experience Feedback

    Jun 23, 2026

    I have been customer with Vitamin shoppe for years and they have very good quality and is available all the times and also shipping on time

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ak

    Site Experience Feedback

    Jun 23, 2026

    Always quick and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Birds

    Site Experience Feedback

    Jun 23, 2026

    Not too much experience on how to do online, but everything went smoothly and looking forward to the next time I’m able to

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nrp

    Site Experience Feedback

    Jun 23, 2026

    The process was easy and quick

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Krissy2thicky

    Site Experience Feedback

    Jun 23, 2026

    The store had exactly what I was shopping for! The exact brands too! I hope they help

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Gnice

    Site Experience Feedback

    Jun 23, 2026

    Good experience

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Lotus

    Site Experience Feedback

    Jun 23, 2026

    I loved my experience, the only issue for me was that they were out of Myo-inositol, and that was the main thing I needed.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Julian

    Site Experience Feedback

    Jun 23, 2026

    I love the vitamin shoppe and their app makes ordering and picking up a breeze when I have a busy day.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nick

    Site Experience Feedback

    Jun 23, 2026

    I really enjoy Gorilla Mind Energy drinks so your current sale makes a great opportunity to stock up. My only regret is that you don't have more of the flavors available as I would have purchased even more. I run a snack bar for my office and energy drinks are the biggest request I get. One thing about the survey; while I find it super useful, I want to highlight that it only allowed one option for how I am fulfilling my order. I like how I am able to pick up two of my items in a local store while I wait for my other item to be delivered to my home. With those comments made, I really enjoy The Vitamin Shoppe and I will definitely be placing plenty of orders in the future. All I ask is that you expand the selection of things like Gorilla Mind Energy Drinks so I can solely shop with you and not with competitors because they offer other options you do not.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Coach B

    Site Experience Feedback

    Jun 23, 2026

    There was several issues with calculating my latest reward balance, and I was not able to use my credits on my latest purchase. Five dollars of those credits disappeared after a canceled order.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nate

    Site Experience Feedback

    Jun 23, 2026

    So fire, it’s so easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    Great ordering experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Gg

    Site Experience Feedback

    Jun 23, 2026

    I’ve had great experience with the website today all good things happen today. Thank you very much

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • LynnA

    Site Experience Feedback

    Jun 23, 2026

    A product that you carry was recommended to me by a friend so I decided to try it. While I was buying I noticed that you offer another product which I typically buy so I purchased it also because it was convenient.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    Good. I tried to zoom in on the product and it took me somewhere else off the products information.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ketaki

    Site Experience Feedback

    Jun 23, 2026

    Easy to find products. Competitive pricing. Free shipping on larger orders. Good coupons.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Adam

    Site Experience Feedback

    Jun 23, 2026

    Very good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Roy

    Site Experience Feedback

    Jun 23, 2026

    The Vitamin Shoppe web page is very easy to shop.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • John

    Site Experience Feedback

    Jun 23, 2026

    Easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Deb

    Site Experience Feedback

    Jun 23, 2026

    My experience on the website is always great.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • K

    Site Experience Feedback

    Jun 23, 2026

    Easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Tara

    Post-Delivery Feedback

    Jun 23, 2026

    When I ordered my items, it said I would receive them the next day. Instead it took nearly a week.

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    • On Time Delivery: 2
    • Customer Support: 5
    Full ratings for this review »
  • Sammee

    Site Experience Feedback

    Jun 23, 2026

    Just didn’t appreciate taxes being added at the last minute . Taxes are included in my savings calculations and it just held me up . Time and savings are important to me

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • rlogang

    Site Experience Feedback

    Jun 23, 2026

    Quick and easy

    • Overall Rating: 7
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Joshissquash

    Post-Delivery Feedback

    Jun 23, 2026

    I like the vitamin shoppe because they have a great selection and it’s convenient plus the prices are competitive, hard to get products in store sometimes

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Checkers

    Site Experience Feedback

    Jun 23, 2026

    I always enjoyed Vitamin Shoppe and its trusted products.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    Very good experience, easy to navigate through the website.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 23, 2026

    Easy to use website

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Oj

    Site Experience Feedback

    Jun 23, 2026

    Always great experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Onebex

    Site Experience Feedback

    Jun 23, 2026

    It was an easy experience and I got what I needed.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • KC

    Site Experience Feedback

    Jun 23, 2026

    Easy to order. Good payment options

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Gmode

    Post-Delivery Feedback

    Jun 23, 2026

    It took over a week to get product delivered for something that should have taken no more than two days.

    • Overall Rating: 3
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 1
    • Customer Support: 5
    Full ratings for this review »
The Vitamin Shoppe Reviews | Verified Customer Reviews at Bizrate Surveys