SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating and 1,117 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 89% | 89% |
 Neutral | 5% | 6% |
 Negative | 7% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.5 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.5 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
9.6 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 86% |
Neutral | 10% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
8.9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,392
Rita
Site Experience FeedbackAug 8, 2026
Easy to use. Links shared by trainer were simple to navigate. Able to quickly find products needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
AW
Site Experience FeedbackAug 8, 2026
Overall it was an easy experience and I enjoyed the supplement wizard.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DeedeeVT
Post-Delivery FeedbackAug 8, 2026
I bought 2 products. The bit was supposed to be 4.75 - the current bit I am using is too big and is 5". Unfortunately, the bit that arrived, which said 4.75" on the package measured 5" and was too big! I think it was mislabeled so returned. The other item was a girth I wanted for a saddle I was trialling. If the saddle had worked, I would have needed a new girth for it specifically. The girth was great, but the saddle was not a good fit. Grateful that SPE let me return. Both items were unused and I had my credit on the card within about 4 days. Great service.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
BJA
Site Experience FeedbackAug 8, 2026
Great website easy to use and amazing deals.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bird
Site Experience FeedbackAug 8, 2026
Initially, the website indicated the boots I need would be delivered on August 8 but the delivery date changed to August 18 during purchasing
- Overall Rating: 6
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
CopperJack
Site Experience FeedbackAug 8, 2026
I always choose SmartPak for my equine purchases because of their knowledgable team members, product brands, free shipping, and because they are a MA-based company.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
PartyCarty
Site Experience FeedbackAug 8, 2026
The purchase was good. It was easy to find and go through the billing process. I do not have anything bad to say about SmartEquine.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 8
Ryley
Site Experience FeedbackAug 8, 2026
I really love the variety of options, but shipping charges are very high.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
who-me?
Site Experience FeedbackAug 8, 2026
I came, I saw, I ordered
- Overall Rating: 10
- Would Shop Here Again: 6
- Likelihood To Recommend: 8
Alex
Site Experience FeedbackAug 8, 2026
Purchase was not available at local retailers
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Debbie
Site Experience FeedbackAug 8, 2026
Experience was very good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
TBHunterLady
Site Experience FeedbackAug 7, 2026
I've been a SmartEquine shopper since the year 2006 and I have never been disappointed! The website is very easy to use and the vast selection of products ensures that you'll always find what you want!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Somehorsegal
Site Experience FeedbackAug 7, 2026
Good overall shopping experience. My only issue is with the saved information for PayPal, it doesn’t allow me to continue to the PayPal site and choose which card I would like to use. I only have my saved PayPal option.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 7, 2026
Nice experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lola
Site Experience FeedbackAug 7, 2026
Easy to use
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Amy
Site Experience FeedbackAug 7, 2026
Good overall
- Overall Rating: 5
- Would Shop Here Again: 7
- Likelihood To Recommend: 5
Sage C
Site Experience FeedbackAug 7, 2026
I absolutely love smartpak! I noticed a huge improvement in the health, color, and shine to my horses coat when using the smartpak mane and tail. They have been easy to work with and I have always had this ship fast. I usually get them within a couple days of ordering. I have all my horses on it now!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
pv
Site Experience FeedbackAug 7, 2026
all good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Arnold
Site Experience FeedbackAug 7, 2026
Go to place for the health of your horse
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
izzy
Site Experience FeedbackAug 7, 2026
I love being smart pack because they’re very specific and the website is very easy to use. Their stuff is shipped on time and I’ve had amazing experience.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Coolcat
Site Experience FeedbackAug 7, 2026
love smartpak equine for everything!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 7, 2026
Wide variety
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
missy
Site Experience FeedbackAug 7, 2026
easy website to use and easy check out. The prices are reasonable and the colic care program is worth the price!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
A1HorseLife
Site Experience FeedbackAug 7, 2026
I started out not even knowing which product would be best but found this product that fit what I needed perfectly. Price seemed to be fair based on other brands similar to it.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Scarlett
Post-Delivery FeedbackAug 7, 2026
Product availability was great and shipping and ordering were quick and convenient
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 9
- Customer Support: 9
Online Shopper
Post-Delivery FeedbackAug 7, 2026
The fly mask was way too big
- Overall Rating: 1
- Would Shop Here Again: 4
- Likelihood To Recommend: 5
- On Time Delivery: 9
- Customer Support: 9
Gina
Site Experience FeedbackAug 7, 2026
I love smart paks website its super easy to nabigate and honestly not annoying compared to other websites that pushed promoted products up to the top even when they arent good. they reccomend whats actually positive for your horse or self
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Amelie
Site Experience FeedbackAug 7, 2026
Very good experience
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackAug 7, 2026
Easy to order a gift certificate for my friends in Spokane. They’ve lost their business in the wildfires.
- Overall Rating: 6
- Would Shop Here Again: 5
- Likelihood To Recommend: 5
MS 527
Post-Delivery FeedbackAug 7, 2026
I made some changes to my regular order with help from a smartpack associate. Very knowledgeable!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Sophie
Site Experience FeedbackAug 7, 2026
I enjoyed how the products were explained very clearly in the description. I knew exactly what I was getting.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Mak
Site Experience FeedbackAug 6, 2026
Very easy to use! Some out of stock needed items but overall still very nice!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Hannah
Site Experience FeedbackAug 6, 2026
Love being able to search by color and sort by newest to oldest
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cee
Site Experience FeedbackAug 6, 2026
Your website is well designed and easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ally
Post-Delivery FeedbackAug 6, 2026
Needed boots for my horse. Viewed website as how to Measure. Discussed with sustainer support, as to best size. They didn’t fit. Return to company
- Overall Rating: 5
- Would Shop Here Again: 7
- Likelihood To Recommend: N/A
- On Time Delivery: 9
- Customer Support: 4
Online Shopper
Post-Delivery FeedbackAug 6, 2026
I’ve used your company in the past with show horses. You have always been very reliable. I’m very comfortable with your company
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Hilltop108
Site Experience FeedbackAug 6, 2026
I am overall pleased with how easy the process was to get my horse started on smart packs
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
K
Site Experience FeedbackAug 6, 2026
Website quickly took me too what I asked for correctly the first time. Prices were reasonable , Check out was eazy and options were easy to see and select.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackAug 6, 2026
I found what I wanted and bought it. It's great.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: N/A
Online Shopper
Site Experience FeedbackAug 6, 2026
Very positive
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MC
Site Experience FeedbackAug 6, 2026
Pretty easy to purchase what I needed and should arrive within a reasonable amount of time.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Dani
Site Experience FeedbackAug 6, 2026
Need to entice my horse to drink more water
- Overall Rating: 9
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Piper
Site Experience FeedbackAug 6, 2026
Easy to find what I needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Wendy
Post-Delivery FeedbackAug 6, 2026
Our experience purchasing was fine was slow to arrive but did arrive when they said it would. I felt item was expensive because new technology is suppose
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
- On Time Delivery: 8
- Customer Support: 10
Lindy
Site Experience FeedbackAug 6, 2026
Easy!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Krickett
Site Experience FeedbackAug 6, 2026
Wish they had a joint/muscle options or a joint/ hoof growth combo
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Skidoooqueen
Site Experience FeedbackAug 6, 2026
it was extremely fantastic navigate and very helpful to compare items. Love that you can do the smart packs that are broken down and easy to feed while away
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 6, 2026
Degennaro17@yahoo.com
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackAug 6, 2026
Easy to find what I want and navigate the website. Orders are delivered timely.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
KRL
Site Experience FeedbackAug 5, 2026
I love shopping smart equine. The website is easy to navigate and you have a great selection of products.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9