SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating and 1,146 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 88% | 87% |
 Neutral | 5% | 7% |
 Negative | 6% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.5 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.5 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
9.6 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.4 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
8.9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,487
Vickie
Site Experience FeedbackJul 30, 2026
I was confused when I created a password after I had already selected PAY. I kept doing it over and over and then figured I had to hit the PAY button again.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Horse lady
Site Experience FeedbackJul 30, 2026
Great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Macy
Site Experience FeedbackJul 30, 2026
I’ve been buying from SmartPak for years, and I’ve been happy with every order. My packages always arrive on time and in perfect condition, and the quality of their products has never disappointed me. SmartCalm Ultra has helped get my horse and me through some stressful show days, and it’s a product I continue to trust. I really appreciate SmartPak’s professionalism, reliability, and quality, and I’ll definitely continue to be a loyal customer.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 30, 2026
I think i am ordering a set of 4 but the site only says 1 so hope i will get a set of 4.
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Gracie
Site Experience FeedbackJul 30, 2026
i have had nothing but good experiences with smart pak
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
KJ5K
Site Experience FeedbackJul 30, 2026
Everything is great. I love that I can call if I have a question and get a real person who is knowledgeable.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bayesian’s Mom
Site Experience FeedbackJul 30, 2026
I love Smart Equine’s halter and bridle plates.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bear
Post-Delivery FeedbackJul 30, 2026
Customer service is excellent. The ordering process is easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Cowboy Bob
Site Experience FeedbackJul 30, 2026
Very good
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Online Shopper
Site Experience FeedbackJul 30, 2026
very easy. product is for my granddaughter
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
wildfire
Site Experience FeedbackJul 30, 2026
Easy to order what I need for my horse's changing needs.... I've got two older and two younger so it's never ending. :)
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kat
Post-Delivery FeedbackJul 30, 2026
The mallanders on my horse seems improved.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJul 30, 2026
Fast and orderly.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
a little confusing
Site Experience FeedbackJul 30, 2026
I'm confused if I got the best price there were 2 promos and I couldn't figure out which was the best for what I was buying. I also don't know if the little packs are a better buy than the bucket. I'm not a fan of the little packs but I like the auto ship.
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
Slong
Post-Delivery FeedbackJul 30, 2026
So glad the SmartStride pellets came back in stock they make a huge difference in our horse.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
ambergm
Post-Delivery FeedbackJul 30, 2026
Shopping on SmartEquine is always a good experience. They have a great selection, competative pricing, and good shipping options.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 9
- Customer Support: N/A
Liv
Site Experience FeedbackJul 30, 2026
great, straightforward. love this website
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 30, 2026
good
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 6
Irish
Post-Delivery FeedbackJul 30, 2026
I own and operate a boarding stable. Everyone here uses SmartPak! It definitely makes my life so much easier! We all Smartpak our horses supplements. No more scooping and measuring from a ton of containers!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
APaycheckPerHorse
Site Experience FeedbackJul 30, 2026
Easy to find, easy checkout.
- Overall Rating: 8
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Online Shopper
Post-Delivery FeedbackJul 30, 2026
Very nice and smooth
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Penny B.
Post-Delivery FeedbackJul 30, 2026
My first personalization order went really smoothly. Staff were helpful and attentive. Did a trial run to make sure my embroidery files worked - they did! We’re very engaged with selection of color threads and quality of saddle pads ordered. Couldn’t be happier with this order.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJul 30, 2026
Easy website
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Stormysky
Site Experience FeedbackJul 30, 2026
Glad to see the horse shine back in stock! Good quality supplements. Autoship is so easy to use and adjust when needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kimie
Site Experience FeedbackJul 29, 2026
overall, I had no issues with the site today I just wish that shipping would be free, especially for your clients who have auto ships even if they need it at a different time than their auto ship
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 29, 2026
Good but I was slightly annoyed that my return credit for the item i sent back was not enough to cover buying the same item over again to replace it / change sizes
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Gracie
Site Experience FeedbackJul 29, 2026
Very easy to find what I was looking for, and it is expected to come fast.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Dog Mom
Site Experience FeedbackJul 29, 2026
I have been ordering from this company for over 20 years with various horses. I have always been pleased with the products and service. I think I returned something long ago and had no problems with that. Smart Pals are convenient!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Pearl
Site Experience FeedbackJul 29, 2026
My experience was very acceptable
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Kayla
Site Experience FeedbackJul 29, 2026
Smartpak has been a reliable resource for me and my previous horses. The communication with customer service is always reliable. I will continue to choose Smartpak for all of my riding needs.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mia
Site Experience FeedbackJul 29, 2026
Great!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 29, 2026
I have used SmartPak in the past, and have always been extremely satisfied with the products, and especially with the wonderful people on the phones.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ryleigh
Site Experience FeedbackJul 29, 2026
Was a little confusing but was very helpful for my horses health!
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JumperEnthusiast
Site Experience FeedbackJul 29, 2026
I appreciated the "wizard" survey to help you select what changes/updates needed to be made to your horse's supplements.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Foshee
Site Experience FeedbackJul 29, 2026
Love the variety of products and the ease in which you can compare items.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Marcel
Site Experience FeedbackJul 29, 2026
Easy to get/find what I needed
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Horses are like potato chips
Site Experience FeedbackJul 29, 2026
Super easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Horse Doc
Site Experience FeedbackJul 29, 2026
it was a very easily navigated site
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackJul 29, 2026
Website was easy to navigate and information about product was clearly stated.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackJul 29, 2026
The fit is perfect, fabric feels great. One thing that's missing is fabric over the inside metal hook closure that touches the belly.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Katie
Site Experience FeedbackJul 29, 2026
So easy and simple! I found exactly what I was looking for
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Amigo the Palomino
Site Experience FeedbackJul 29, 2026
Actually everything was on point. Just wish I could swing by and pick up my order on my way home where I literally drive right by. It saves the cost of shipping and I can have the product sooner.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kk
Post-Delivery FeedbackJul 29, 2026
Reached out to customer service via email about my order but no one responded. Now I'm stuck with a stall plate I can't use. Needed a sign instead. Also the drawer used to be free and now it's $20
- Overall Rating: 7
- Would Shop Here Again: 9
- Likelihood To Recommend: N/A
- On Time Delivery: 9
- Customer Support: 4
Strongirl
Site Experience FeedbackJul 28, 2026
Website was clear. Would like more detail on chia for musculoskeletal support
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
B
Site Experience FeedbackJul 28, 2026
The ease of the site was great. I will be back for all our horses needs.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cguthrie
Site Experience FeedbackJul 28, 2026
It was great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 28, 2026
You guys are great and very helpful and understanding
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Robin
Site Experience FeedbackJul 28, 2026
The website was easy to navigate and get things ordered.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackJul 28, 2026
Representative was super knowledgeable! Being a rider herself made a big difference.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Brooke
Site Experience FeedbackJul 28, 2026
Great checkout
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10