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SmartEquine Customer Reviews

SmartEquine holds a 9.4/10 overall rating and 1,139 verified post-delivery reviews on Bizrate.

SmartEquine logo
Certified
Most Current Certification:
Aug 2, 2026
SmartEquine is an equestrian brand offering personalized health and wellness solutions for all one-of-a-kind horses

SmartEquine Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - SmartEquine

2025 Winner Platinum Circle of Excellence

15 years

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Learn more about reviews
Post-Delivery Feedback - 1,139 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

88%88%
Neutral rating icon

Neutral

5%7%
Negative rating icon

Negative

6%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.5 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.6 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.5 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.5 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.7 out of 10

Returns Process

Satisfaction with the returns process

9.6 out of 10

Site Experience Feedback - 6,336 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

87%87%
Neutral rating icon

Neutral

10%10%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.4 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.4 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9.1 out of 10

Shipping Charges

Satisfaction with shipping charges

8.9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.2 out of 10

Recent Reviews for SmartEquine

Showing 1 - 50 of 7,475

  • Pax

    Site Experience Feedback

    Aug 1, 2026

    Such a great experience, very easy to navigate

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JackElla

    Site Experience Feedback

    Aug 1, 2026

    Best and simplest order process of any retail site I buy from.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SWVHJA

    Site Experience Feedback

    Aug 1, 2026

    It was fine- as expected. It is becoming more difficult to find wool dress coolers for awards, especially in Pony size. We need about 40 coolers each year.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 1, 2026

    First purchase, No problems, very easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Beth

    Site Experience Feedback

    Aug 1, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Charlie

    Site Experience Feedback

    Aug 1, 2026

    All good found my item and purchased within 5mi s

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • No nickname

    Site Experience Feedback

    Aug 1, 2026

    Website was easy to use

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Payton

    Site Experience Feedback

    Aug 1, 2026

    Good selection of products - but do wish you carried more Equishield from Kinetic Vet.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Kathy

    Site Experience Feedback

    Aug 1, 2026

    Your products help my horse to live a healthy life

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Chandra

    Post-Delivery Feedback

    Aug 1, 2026

    I had heard great things about an equine supplement (4CYTE) and found that SmartEquine offered the best value. Shipping was quick and reasonable—I received my order in less than a week. I truly realized how well it was working when I switched my horses to another supplement for three weeks and noticed their aches returning. I immediately reordered 4CYTE from SmartEquine and have been very pleased with both the product and the service.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Red

    Site Experience Feedback

    Aug 1, 2026

    I knew what I needed and they always have a good selection. While I didn’t need customer service today, I never hesitate to call if I need Help. Their customer service reps are friendly and knowledgeable.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sunnie

    Site Experience Feedback

    Aug 1, 2026

    Everything went fine. Waiting to see how product works.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • SaSa

    Site Experience Feedback

    Aug 1, 2026

    I was looking for ivermectin and feel SmartEquine provides reliable brands and products. It makes being a responsible horse owner easier.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Great buy

    Post-Delivery Feedback

    Aug 1, 2026

    Easy to order, fast shipping, great descriptions

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Oceans

    Site Experience Feedback

    Aug 1, 2026

    Excellent interaction all around

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Smiley

    Post-Delivery Feedback

    Aug 1, 2026

    I had to update my payment info and order some additional outsmart. Great customer service!!!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Nasusgaj

    Post-Delivery Feedback

    Aug 1, 2026

    I always order from smart equine. The shipping is fast and the prices are always the lowest. I really appreciate the Smartpak discount as well.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • LabRottieMomma

    Site Experience Feedback

    Aug 1, 2026

    It was very simple to find what I was looking for and I have always been satisfied with my purchases with SmartPak.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sysco’s mom

    Site Experience Feedback

    Aug 1, 2026

    I loved the selection of products and ease it was to find information about each.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • H

    Site Experience Feedback

    Aug 1, 2026

    Easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jhdoublebar

    Site Experience Feedback

    Jul 31, 2026

    Easy to find the product and purchase

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Ellie

    Post-Delivery Feedback

    Jul 31, 2026

    As usual I have always had a good experience with Smart Equine. Staff is always friendly & knowledgeable.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 9
    • Customer Support: 10
    Full ratings for this review »
  • Casey

    Site Experience Feedback

    Jul 31, 2026

    Good, easy to use. A coupon thought should have worked didn’t

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 31, 2026

    I love Smart pak. I have been a customer for a long time. If i have trouble finding a size they are just a phone call away to happily help.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Nichole

    Post-Delivery Feedback

    Jul 31, 2026

    Comparing products online could be a little bit easier, but otherwise it’s very straightforward

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: 10
    Full ratings for this review »
  • Emmys Mom

    Site Experience Feedback

    Jul 31, 2026

    Easy ordering and management of authorship!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 31, 2026

    I love SmartPaks

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • vi

    Site Experience Feedback

    Jul 31, 2026

    it was good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Cash

    Site Experience Feedback

    Jul 31, 2026

    Large selection, very educational

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Emma

    Site Experience Feedback

    Jul 31, 2026

    I enjoy smart pack

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ann

    Site Experience Feedback

    Jul 31, 2026

    Quick easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Vickie

    Site Experience Feedback

    Jul 30, 2026

    I was confused when I created a password after I had already selected PAY. I kept doing it over and over and then figured I had to hit the PAY button again.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Horse lady

    Site Experience Feedback

    Jul 30, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Macy

    Site Experience Feedback

    Jul 30, 2026

    I’ve been buying from SmartPak for years, and I’ve been happy with every order. My packages always arrive on time and in perfect condition, and the quality of their products has never disappointed me. SmartCalm Ultra has helped get my horse and me through some stressful show days, and it’s a product I continue to trust. I really appreciate SmartPak’s professionalism, reliability, and quality, and I’ll definitely continue to be a loyal customer.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 30, 2026

    I think i am ordering a set of 4 but the site only says 1 so hope i will get a set of 4.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Gracie

    Site Experience Feedback

    Jul 30, 2026

    i have had nothing but good experiences with smart pak

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • KJ5K

    Site Experience Feedback

    Jul 30, 2026

    Everything is great. I love that I can call if I have a question and get a real person who is knowledgeable.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bayesian’s Mom

    Site Experience Feedback

    Jul 30, 2026

    I love Smart Equine’s halter and bridle plates.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bear

    Post-Delivery Feedback

    Jul 30, 2026

    Customer service is excellent. The ordering process is easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Cowboy Bob

    Site Experience Feedback

    Jul 30, 2026

    Very good

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 30, 2026

    very easy. product is for my granddaughter

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • wildfire

    Site Experience Feedback

    Jul 30, 2026

    Easy to order what I need for my horse's changing needs.... I've got two older and two younger so it's never ending. :)

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kat

    Post-Delivery Feedback

    Jul 30, 2026

    The mallanders on my horse seems improved.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 30, 2026

    Fast and orderly.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • a little confusing

    Site Experience Feedback

    Jul 30, 2026

    I'm confused if I got the best price there were 2 promos and I couldn't figure out which was the best for what I was buying. I also don't know if the little packs are a better buy than the bucket. I'm not a fan of the little packs but I like the auto ship.

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Slong

    Post-Delivery Feedback

    Jul 30, 2026

    So glad the SmartStride pellets came back in stock they make a huge difference in our horse.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • ambergm

    Post-Delivery Feedback

    Jul 30, 2026

    Shopping on SmartEquine is always a good experience. They have a great selection, competative pricing, and good shipping options.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Liv

    Site Experience Feedback

    Jul 30, 2026

    great, straightforward. love this website

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 30, 2026

    good

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • Irish

    Post-Delivery Feedback

    Jul 30, 2026

    I own and operate a boarding stable. Everyone here uses SmartPak! It definitely makes my life so much easier! We all Smartpak our horses supplements. No more scooping and measuring from a ton of containers!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »