SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating based on 1,196 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 90% | 91% |
 Neutral | 5% | 3% |
 Negative | 6% | 6% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.6 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.6 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
10 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 11% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.2 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,810
Emilie
Site Experience FeedbackJun 29, 2026
Good, always easy to maneuver the website and order what I need. Prices are fair.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nat
Site Experience FeedbackJun 29, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jess
Site Experience FeedbackJun 29, 2026
One of my favorite horse shops to shop from
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
B Craig
Site Experience FeedbackJun 29, 2026
Very easy to find what i needed
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Tina
Site Experience FeedbackJun 29, 2026
PayPal link didn't work
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bri
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sue
Site Experience FeedbackJun 29, 2026
Good
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Jordyn
Site Experience FeedbackJun 29, 2026
Really easy to make the purchase
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Macy
Site Experience FeedbackJun 29, 2026
I really enjoyed looking over the website today. I had been looking for an Ogilvy half pad for months at a good price!! Im so excited to receive it and continue shopping :)
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Steph
Site Experience FeedbackJun 29, 2026
Very easy. Thought I was getting a better discount though.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Amanda
Site Experience FeedbackJun 29, 2026
Randy is great!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rocket
Site Experience FeedbackJun 29, 2026
None
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Annanymous
Post-Delivery FeedbackJun 29, 2026
The shipping was very quick and easy. I received my product in less than a week. SmartPak was the only place I could find my product in the size/color I wanted that would deliver in the timeframe that I needed it in.
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
AG
Site Experience FeedbackJun 29, 2026
I like this website. It is easy to navigate and you can find everything you need.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackJun 29, 2026
great service
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Sale price for fly spray made it the best available after shopping around.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Micky
Site Experience FeedbackJun 29, 2026
Good experience found what I wanted. I wanted my lead rope nameplate to be one line but was not able to
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Katie
Site Experience FeedbackJun 29, 2026
Honestly, aside from being a little slow moving (most likely due to my service lol), it was super easy to use the website, easy to find what I needed and get it ordered!
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Overall, always a good experience with Smartpak. But the mobile website could use an update to be more modern and intuitive!
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackJun 29, 2026
I liked it and for me it was very easy to find and order what I needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
I thought I previously ordered that saddle pad, but it turned out that I didn't. I was happy to get what I want.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rolex’s Mama
Site Experience FeedbackJun 29, 2026
I am so thankful that StableFeed products are carried with Smart Equine! The fact that I able to receive this amazing Sainfoin without having the pay the crazy high shipping costs from Stable Feed themselves, was my gateway in! I’d love to see Wild Fed products also! We love our SmartPacks!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Shaman's Mom
Site Experience FeedbackJun 29, 2026
Easy to find the fly mask I want for my warmblood
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
LizUpNorth
Site Experience FeedbackJun 29, 2026
Your customer service is second to none. If you replace them with AI, I will shop elsewhere. I love free shipping and discounts.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
NONE
Site Experience FeedbackJun 29, 2026
The links on promotional emails generally do not work well and often require multiple attempts to use. Also, verbiage describing promotions in banner on home page is unclear at best, weasel-worded in reality.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
horse owner
Site Experience FeedbackJun 29, 2026
Easy to compare products with details and price.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mumzie
Site Experience FeedbackJun 29, 2026
I love smartpak anything I need is bought here! I have 10 horses of my own and own a boarding facility!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
RosieGirl
Site Experience FeedbackJun 29, 2026
Really appreciate the SmartPerks benefits, especially the free shipping! Glad to find my horse's fly mask and in a color other than black. She has to wear a mask 24/7 to prevent eye injury when she rolls. I love the Shires FlyGuard Pro Fine Mesh with ears! It stays off her eyes and allows for better vision, even at night, and keeps the gnats out of her ears. Its the best one I've found for her needs. Thanks SmartEquine!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Wrangler
Site Experience FeedbackJun 29, 2026
I have not tried this hoof oil yet so only rated product as a 7 for now
- Overall Rating: 10
- Would Shop Here Again: 7
- Likelihood To Recommend: 10
Sherry
Post-Delivery FeedbackJun 29, 2026
I really love these fly masks and order more every year but I wish there was more color choices and bring back the coral and lavender.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: N/A
HAZEE
Post-Delivery FeedbackJun 29, 2026
Received the fly boots quickly. They fit my horse well. They were a new to him experience. However his stomping stopped almost immediately. I like the quality and that they can be washed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Em
Site Experience FeedbackJun 29, 2026
It worked great and was easy to understand.
- Overall Rating: 10
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
Online Shopper
Post-Delivery FeedbackJun 29, 2026
Love SmartEquine!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
Online Shopper
Site Experience FeedbackJun 29, 2026
Great site - very helpful and source of knowledge
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brenda
Site Experience FeedbackJun 29, 2026
Great service and sale prices, I switched my buckey autoships over to you from another vendor
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Dh
Site Experience FeedbackJun 29, 2026
Ease of purchase
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Shannon
Site Experience FeedbackJun 29, 2026
Overall it was good, there was an issue saving my payment method which required me to input my credit card several times.
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Cleo
Site Experience FeedbackJun 29, 2026
Very helpful big selection good products
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 29, 2026
Too many personal questions in this survey. Should stick to questions about your products instead of my gender, marital stats and ethnicity! Your bad, SmartPak!
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Kcharpy
Site Experience FeedbackJun 28, 2026
Easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Deonne
Site Experience FeedbackJun 28, 2026
Had no problem with purchase but could not reset default credit card for autoship.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
lin
Site Experience FeedbackJun 28, 2026
Easy to use and the best prices I found on-line.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJun 28, 2026
Great interaction! Thrilled with the price and shipping options.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
cruser
Site Experience FeedbackJun 28, 2026
easy to find what looking for.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Swan Farm
Site Experience FeedbackJun 28, 2026
It was good overall. I would have liked to update the email address, but did not see how.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Heather
Site Experience FeedbackJun 28, 2026
I love the site and the product and presentation of the product!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ann
Site Experience FeedbackJun 28, 2026
Easy which is what I want and need thank you
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
A Hunter and A Jumper
Site Experience FeedbackJun 28, 2026
very helpful organization of supplements for smartpaks
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Itchintoride
Site Experience FeedbackJun 28, 2026
Love the comparison feature as well as budget feature
- Overall Rating: 8
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Hill
Site Experience FeedbackJun 28, 2026
It was easy and good!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10