SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating and 1,133 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 88% | 88% |
 Neutral | 5% | 7% |
 Negative | 6% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.5 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.5 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
9.6 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 10% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.4 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
8.9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,464
Sarah C
Site Experience FeedbackAug 2, 2026
I wish there was more selection of riding clothing, and also I was looking for Kerrits waterproof sneakers, but otherwise I love everything about Smartpak!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Anonymous
Site Experience FeedbackAug 2, 2026
I like the website and ease of order, but the filter options could use some enhancement to filter for multiple things and search easier.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jude
Site Experience FeedbackAug 2, 2026
Easy, efficient, good price.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Beebee
Site Experience FeedbackAug 2, 2026
One product is coming in a couple days but product i really need is taking 8 days☹️
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Patty
Site Experience FeedbackAug 2, 2026
Was recommended to purchase a leather halter from smartpak due to quality.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
J&G14
Site Experience FeedbackAug 2, 2026
It was easy to look up items and decide. Easy to purchase through checkout
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
C
Site Experience FeedbackAug 2, 2026
Found what I was looking for quickly. The options for purchase, having the day supply labeled is helpful when counting for multiple horses
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Brenda
Site Experience FeedbackAug 2, 2026
The process was easy. Bit of difficulty find the correct replacement peice
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Online Shopper
Site Experience FeedbackAug 2, 2026
Great website, easy to navigate. Great pricing.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Pixie
Site Experience FeedbackAug 2, 2026
It was amazing, super easy to find what I needed. Nice to make it auto ship.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sparrow
Site Experience FeedbackAug 2, 2026
My horses needs change all the time, but there is always something I need from Smartpak
- Overall Rating: 10
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Online Shopper
Site Experience FeedbackAug 2, 2026
Rachel was helpful !
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Poppy M
Site Experience FeedbackAug 2, 2026
Everything is very easy to use and the products are top notch!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jess
Site Experience FeedbackAug 2, 2026
My experience was great.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DeeDee
Site Experience FeedbackAug 2, 2026
Easy to find what I’m looking for and good prices
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Stir fry
Site Experience FeedbackAug 2, 2026
Easy process
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jane
Site Experience FeedbackAug 2, 2026
All good - slow free shipping
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
LGration
Site Experience FeedbackAug 2, 2026
The check out system is broken, and no way around it - had to start again, several times. very scant information on products is available.
- Overall Rating: 3
- Would Shop Here Again: 4
- Likelihood To Recommend: 1
MJ
Site Experience FeedbackAug 2, 2026
Love the website!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Pax
Site Experience FeedbackAug 1, 2026
Such a great experience, very easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JackElla
Site Experience FeedbackAug 1, 2026
Best and simplest order process of any retail site I buy from.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
SWVHJA
Site Experience FeedbackAug 1, 2026
It was fine- as expected. It is becoming more difficult to find wool dress coolers for awards, especially in Pony size. We need about 40 coolers each year.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackAug 1, 2026
First purchase, No problems, very easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Beth
Site Experience FeedbackAug 1, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Charlie
Site Experience FeedbackAug 1, 2026
All good found my item and purchased within 5mi s
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
No nickname
Site Experience FeedbackAug 1, 2026
Website was easy to use
- Overall Rating: N/A
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
Payton
Site Experience FeedbackAug 1, 2026
Good selection of products - but do wish you carried more Equishield from Kinetic Vet.
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Kathy
Site Experience FeedbackAug 1, 2026
Your products help my horse to live a healthy life
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Chandra
Post-Delivery FeedbackAug 1, 2026
I had heard great things about an equine supplement (4CYTE) and found that SmartEquine offered the best value. Shipping was quick and reasonable—I received my order in less than a week. I truly realized how well it was working when I switched my horses to another supplement for three weeks and noticed their aches returning. I immediately reordered 4CYTE from SmartEquine and have been very pleased with both the product and the service.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
Red
Site Experience FeedbackAug 1, 2026
I knew what I needed and they always have a good selection. While I didn’t need customer service today, I never hesitate to call if I need Help. Their customer service reps are friendly and knowledgeable.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sunnie
Site Experience FeedbackAug 1, 2026
Everything went fine. Waiting to see how product works.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
SaSa
Site Experience FeedbackAug 1, 2026
I was looking for ivermectin and feel SmartEquine provides reliable brands and products. It makes being a responsible horse owner easier.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Great buy
Post-Delivery FeedbackAug 1, 2026
Easy to order, fast shipping, great descriptions
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Oceans
Site Experience FeedbackAug 1, 2026
Excellent interaction all around
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Smiley
Post-Delivery FeedbackAug 1, 2026
I had to update my payment info and order some additional outsmart. Great customer service!!!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Nasusgaj
Post-Delivery FeedbackAug 1, 2026
I always order from smart equine. The shipping is fast and the prices are always the lowest. I really appreciate the Smartpak discount as well.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: N/A
LabRottieMomma
Site Experience FeedbackAug 1, 2026
It was very simple to find what I was looking for and I have always been satisfied with my purchases with SmartPak.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Sysco’s mom
Site Experience FeedbackAug 1, 2026
I loved the selection of products and ease it was to find information about each.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
H
Site Experience FeedbackAug 1, 2026
Easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jhdoublebar
Site Experience FeedbackJul 31, 2026
Easy to find the product and purchase
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Ellie
Post-Delivery FeedbackJul 31, 2026
As usual I have always had a good experience with Smart Equine. Staff is always friendly & knowledgeable.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 9
- Customer Support: 10
Casey
Site Experience FeedbackJul 31, 2026
Good, easy to use. A coupon thought should have worked didn’t
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackJul 31, 2026
I love Smart pak. I have been a customer for a long time. If i have trouble finding a size they are just a phone call away to happily help.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
Nichole
Post-Delivery FeedbackJul 31, 2026
Comparing products online could be a little bit easier, but otherwise it’s very straightforward
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 9
- Customer Support: 10
Emmys Mom
Site Experience FeedbackJul 31, 2026
Easy ordering and management of authorship!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackJul 31, 2026
I love SmartPaks
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
vi
Site Experience FeedbackJul 31, 2026
it was good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cash
Site Experience FeedbackJul 31, 2026
Large selection, very educational
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Emma
Site Experience FeedbackJul 31, 2026
I enjoy smart pack
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Ann
Site Experience FeedbackJul 31, 2026
Quick easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10