SmartEquine Customer Reviews
SmartEquine holds a 9.4/10 overall rating and 1,114 verified post-delivery reviews on Bizrate.
SmartEquine Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 89% | 89% |
 Neutral | 5% | 7% |
 Negative | 6% | 5% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.5 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.5 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
9.5 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 10% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.3 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.4 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
8.9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartEquine
Showing 1 - 50 of 7,373
judy
Site Experience FeedbackAug 10, 2026
My horses had several fly masks, but they are actually wearing out. This is a change, they used to get destroyed by their neighbors. Either they are getting older and more wise, or the masks are made stronger.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 10, 2026
Fast & easy.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Franny
Site Experience FeedbackAug 10, 2026
Good
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 9
Mandyk
Site Experience FeedbackAug 10, 2026
I will always order from them the customer service is great
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Rex
Site Experience FeedbackAug 10, 2026
Love Smart Equine - hoping they can keep things in stock - I know many rely upon their products.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
OTBS
Site Experience FeedbackAug 10, 2026
Great experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 10, 2026
Good experience
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Katie
Site Experience FeedbackAug 10, 2026
Clear description of products and overall positive
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Winter
Site Experience FeedbackAug 10, 2026
My interaction with the website was fine no problems
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Kelly M
Site Experience FeedbackAug 10, 2026
My friend is having financial issues and her horse just got out of the hospital. I am going to gift her the Ulcergard. It's nice to save money with the 6 pack.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Cat
Site Experience FeedbackAug 10, 2026
So good!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
KP
Post-Delivery FeedbackAug 10, 2026
It was quiet the sticker shock, it went from 25.00 to 38.00 a package, not sure if I can continue to purchase this item when the price is so high
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
- On Time Delivery: 9
- Customer Support: 9
Online Shopper
Site Experience FeedbackAug 10, 2026
HAVE USED SMARTPAK ON PREVIOUS HORSES AND BEEN GOOD SERVICE & GOODS
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Online Shopper
Site Experience FeedbackAug 10, 2026
Easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 10, 2026
No problems
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mikie
Post-Delivery FeedbackAug 10, 2026
Always have great results from the products that I purchase from SmartEquine. Always a pleasure to call in my order. Great people! I recommend them every time my friends are in need of horse products. Can’t think of anything bad to report.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: 10
cope
Site Experience FeedbackAug 10, 2026
Very easy to navigate the site
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Hoofgirl
Site Experience FeedbackAug 9, 2026
Promotions were a little unclear, but eventually figured it out
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: N/A
Online Shopper
Site Experience FeedbackAug 9, 2026
Easy to navigate
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brit
Site Experience FeedbackAug 9, 2026
Very easy to navigate, simple and user friendly
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Saddle Fitter
Site Experience FeedbackAug 9, 2026
Couldn’t see where the $10 off $50 I was offered in email was applied?
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Maria
Site Experience FeedbackAug 9, 2026
Very satisfied with the website. I have called into customer service with some questions and received excellent customer service.Very polite and professional.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Nibor
Site Experience FeedbackAug 9, 2026
Easy
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DOC
Post-Delivery FeedbackAug 9, 2026
The items I ordered were available for shipment, and arrived on time. a smooth process in ordering and tracking.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
- On Time Delivery: 9
- Customer Support: 9
Lily’s mom
Site Experience FeedbackAug 9, 2026
What I wanted was in stock and I will receive it promptly
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 9, 2026
Very helpful and pricing was more affordable than most sites.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Mariel
Site Experience FeedbackAug 9, 2026
,
- Overall Rating: 9
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
DV
Site Experience FeedbackAug 9, 2026
Very easy, no complaints.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 9, 2026
I opted for an email gc, but at check out you insisted on an address. This was extremely confusing.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Rita
Site Experience FeedbackAug 8, 2026
Easy to use. Links shared by trainer were simple to navigate. Able to quickly find products needed.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
AW
Site Experience FeedbackAug 8, 2026
Overall it was an easy experience and I enjoyed the supplement wizard.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
DeedeeVT
Post-Delivery FeedbackAug 8, 2026
I bought 2 products. The bit was supposed to be 4.75 - the current bit I am using is too big and is 5". Unfortunately, the bit that arrived, which said 4.75" on the package measured 5" and was too big! I think it was mislabeled so returned. The other item was a girth I wanted for a saddle I was trialling. If the saddle had worked, I would have needed a new girth for it specifically. The girth was great, but the saddle was not a good fit. Grateful that SPE let me return. Both items were unused and I had my credit on the card within about 4 days. Great service.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
BJA
Site Experience FeedbackAug 8, 2026
Great website easy to use and amazing deals.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Bird
Site Experience FeedbackAug 8, 2026
Initially, the website indicated the boots I need would be delivered on August 8 but the delivery date changed to August 18 during purchasing
- Overall Rating: 6
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
CopperJack
Site Experience FeedbackAug 8, 2026
I always choose SmartPak for my equine purchases because of their knowledgable team members, product brands, free shipping, and because they are a MA-based company.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
PartyCarty
Site Experience FeedbackAug 8, 2026
The purchase was good. It was easy to find and go through the billing process. I do not have anything bad to say about SmartEquine.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 8
Ryley
Site Experience FeedbackAug 8, 2026
I really love the variety of options, but shipping charges are very high.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
who-me?
Site Experience FeedbackAug 8, 2026
I came, I saw, I ordered
- Overall Rating: 10
- Would Shop Here Again: 6
- Likelihood To Recommend: 8
Alex
Site Experience FeedbackAug 8, 2026
Purchase was not available at local retailers
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 8
Debbie
Site Experience FeedbackAug 8, 2026
Experience was very good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
TBHunterLady
Site Experience FeedbackAug 7, 2026
I've been a SmartEquine shopper since the year 2006 and I have never been disappointed! The website is very easy to use and the vast selection of products ensures that you'll always find what you want!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Somehorsegal
Site Experience FeedbackAug 7, 2026
Good overall shopping experience. My only issue is with the saved information for PayPal, it doesn’t allow me to continue to the PayPal site and choose which card I would like to use. I only have my saved PayPal option.
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackAug 7, 2026
Nice experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lola
Site Experience FeedbackAug 7, 2026
Easy to use
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Amy
Site Experience FeedbackAug 7, 2026
Good overall
- Overall Rating: 5
- Would Shop Here Again: 7
- Likelihood To Recommend: 5
Sage C
Site Experience FeedbackAug 7, 2026
I absolutely love smartpak! I noticed a huge improvement in the health, color, and shine to my horses coat when using the smartpak mane and tail. They have been easy to work with and I have always had this ship fast. I usually get them within a couple days of ordering. I have all my horses on it now!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
pv
Site Experience FeedbackAug 7, 2026
all good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Arnold
Site Experience FeedbackAug 7, 2026
Go to place for the health of your horse
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
izzy
Site Experience FeedbackAug 7, 2026
I love being smart pack because they’re very specific and the website is very easy to use. Their stuff is shipped on time and I’ve had amazing experience.
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Coolcat
Site Experience FeedbackAug 7, 2026
love smartpak equine for everything!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10