SmartPak Customer Reviews
SmartPak holds a 9.4/10 overall rating and 1,075 verified post-delivery reviews on Bizrate.
SmartPak Rating
Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.
2025 Winner Platinum Circle of Excellence
15 years
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Learn more about reviewsOverall Satisfaction:
9.4out of 10
Would Shop Here Again:
9.4out of 10
Likelihood To Recommend:
9.4out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
 Positive | 89% | 88% |
 Neutral | 5% | 4% |
 Negative | 6% | 7% |
On-Time Delivery
Satisfaction with order arrival relative to expected order receipt date
9.5 out of 10
Order Tracking
Satisfaction with the ability to track the order
9.6 out of 10
Product Met Expectations
Correct product was delivered, is of the expected quality, and works as described/depicted
9.5 out of 10
Customer Support
Satisfaction with assisted or self-service help
9.6 out of 10
Product Availability
How easily were you able to find the product you were looking for
9.7 out of 10
Returns Process
Satisfaction with the returns process
9.6 out of 10
Overall Satisfaction:
9.5out of 10
Would Shop Here Again:
9.5out of 10
Likelihood To Recommend:
9.5out of 10
| Overall Rating | Past 3 Months | Past Month |
|---|---|---|
Positive | 87% | 87% |
Neutral | 10% | 10% |
Negative | 3% | 3% |
Ease of Finding What You Are Looking For
How easily were you able to find the product you were looking for
9.4 out of 10
Design of Site
Satisfaction with the look and design of the site
9.4 out of 10
Satisfaction With Checkout
Satisfaction with the checkout process
9.5 out of 10
Product Selection
Satisfaction with the breadth of products available on the site
9.3 out of 10
Clarity of Product Information
How clear and understandable was the product information
9.4 out of 10
Charges Stated Clearly
Total purchase amount (including shipping, handling and discounts) displayed before order submission
9.5 out of 10
Prices Relative to Other Online Retailers
Comparison of prices relative to other websites selling similar products
9.1 out of 10
Shipping Charges
Satisfaction with shipping charges
8.9 out of 10
Variety of Shipping Options
Desired shipping options were available
9.2 out of 10
Recent Reviews for SmartPak
Showing 1 - 50 of 7,116
Kim
Post-Delivery FeedbackSep 2, 2026
This is an excellent product and a very good price. I will buy it again.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
- On Time Delivery: 10
- Customer Support: 10
Piston
Site Experience FeedbackSep 2, 2026
It was good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Brenda
Site Experience FeedbackSep 2, 2026
Had an auto ship coming up soon but wanted to apply the 20% Labor Day promo so cancelled existing auto ship and reordered.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 2, 2026
Easy and helpful research on gut supplement.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Madison
Site Experience FeedbackSep 2, 2026
Everything was great! Love shopping at smartpak!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Newport
Site Experience FeedbackSep 2, 2026
I don’t like surveys. Nice website.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nat
Site Experience FeedbackSep 2, 2026
Great!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Stella
Site Experience FeedbackSep 2, 2026
Easy to order
- Overall Rating: 10
- Would Shop Here Again: 7
- Likelihood To Recommend: 10
DCurry
Site Experience FeedbackSep 2, 2026
All good
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 2, 2026
Great customer service
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Barbsy
Site Experience FeedbackSep 2, 2026
Ok
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 8
Sophia
Site Experience FeedbackSep 2, 2026
Super Nice and easy to select item and buy it!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 2, 2026
No problem so far
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Jackpot
Site Experience FeedbackSep 2, 2026
Very easy to use and was very clear on instructions
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 10
Mary
Site Experience FeedbackSep 2, 2026
Website is very user friendly, and pricing of the desired hoof product is reasonable. Have a mare prone to laminitis issues and needed a quality product that works. Thank you SmartPak!
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Greta
Site Experience FeedbackSep 2, 2026
everything was easy to order and there were free shipping options
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
Online Shopper
Site Experience FeedbackSep 2, 2026
The website was good.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
BLT
Site Experience FeedbackSep 2, 2026
Love Smart Pak- always easy to navigate and customer service is always amazing.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
MP
Site Experience FeedbackSep 2, 2026
Always a good experience
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
LEW
Site Experience FeedbackSep 2, 2026
I KNEW WHAT I WAS LOOKING FOR, FOUND IT EASILY, AND WAS ABLE TO APPLY A SIGNIFICANT DISCOUNT TO MY ORDER.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
E
Site Experience FeedbackSep 2, 2026
Good prices and selection.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 2, 2026
Easy to use website and great off for Labor Day
- Overall Rating: N/A
- Would Shop Here Again: N/A
- Likelihood To Recommend: N/A
eqlanding
Site Experience FeedbackSep 2, 2026
very positive
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Val
Site Experience FeedbackSep 2, 2026
Excellent- easy to navigate.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Horse Mom
Site Experience FeedbackSep 2, 2026
No complaints. The experience was very good.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Aly
Site Experience FeedbackSep 2, 2026
Easy to search what I wanted
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kelly
Site Experience FeedbackSep 2, 2026
They only had 2 items in stock that I needed and everything else was out of stock. Hopefully it will come back in stock so I don’t have to purchase elsewhere
- Overall Rating: 7
- Would Shop Here Again: 8
- Likelihood To Recommend: 7
JCs Mom
Site Experience FeedbackSep 2, 2026
Easy to navigate and order what I needed
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JKent
Post-Delivery FeedbackSep 2, 2026
Had great options for bits and sizing. Package came super quickly.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
Not a Dressage Queen
Site Experience FeedbackSep 2, 2026
Good great sales
- Overall Rating: 8
- Would Shop Here Again: 9
- Likelihood To Recommend: 8
Cbm
Site Experience FeedbackSep 2, 2026
website is easy to us
- Overall Rating: 8
- Would Shop Here Again: 8
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 1, 2026
Excellent
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Atticus's Mom
Site Experience FeedbackSep 1, 2026
Price was good, easy to fine on website and checkout expirence was easy.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Steph
Site Experience FeedbackSep 1, 2026
Easy to check out
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lulu
Site Experience FeedbackSep 1, 2026
I have been using Smartpak with my mom since I was a little girl. They always are dependable when you need anything for the equine in your life.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Kingsbury Hill
Site Experience FeedbackSep 1, 2026
interaction was fine. We struggled a little not knowing that we had to choose "no breed selected" in order to move forward with the order but once we figured it out, it went smoothly.
- Overall Rating: 9
- Would Shop Here Again: 10
- Likelihood To Recommend: 9
Lauryn
Site Experience FeedbackSep 1, 2026
Easy, best prices and quick delivery
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Horse girl
Site Experience FeedbackSep 1, 2026
Hopefully this will help my mare get her mane and coat back to what it used to be.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
JHRANCH
Site Experience FeedbackSep 1, 2026
I have heard good things about this website but haven't ever looked into it. I've recently had some issues come up with one of my mares and was looking into some specific supplements to add to her diet. This site was remarkedly easy to navigate and pick exactly what supplements I wanted and extremely easy to add exactly what I was looking for without having to buy multiple supplements with added ingredients. Overall I am very satisfied with the ease and simplicity this company offers.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
KClift
Site Experience FeedbackSep 1, 2026
Very easy to use
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Nora
Site Experience FeedbackSep 1, 2026
Smartpak was very helpful and originally the address I had selected seemed to be fine but then Smartpak helpfully told me that address was invalid and helped me to avoid any confusion or missing packages.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Site Experience FeedbackSep 1, 2026
Really appreciate that you had a glue starter pack I was overwhelmed about what to get.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lindsey
Site Experience FeedbackSep 1, 2026
Good
- Overall Rating: 10
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
Quartersonly
Site Experience FeedbackSep 1, 2026
Very easy to purchase.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Online Shopper
Post-Delivery FeedbackSep 1, 2026
When looking for natural supplements, I check with SmartPak first. I like referencing the research done on products and the ability to compare products.
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: N/A
- On Time Delivery: 9
- Customer Support: 10
Online Shopper
Post-Delivery FeedbackSep 1, 2026
Right product, great logistics and Support and reasonable prices
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: N/A
- On Time Delivery: 10
- Customer Support: N/A
JACKIE
Site Experience FeedbackSep 1, 2026
VERY EASY, FOUND WHAT I NEEDED AND VERY SATISFIED WITH SMART PAK.
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10
Lisa
Site Experience FeedbackSep 1, 2026
Was told Welcome20 was on attire and I dont think I got anything off. Misleading
- Overall Rating: 7
- Would Shop Here Again: 7
- Likelihood To Recommend: 7
Willow
Site Experience FeedbackSep 1, 2026
Easy to use! I have Autoship for supplements
- Overall Rating: 9
- Would Shop Here Again: 9
- Likelihood To Recommend: 9
JPB
Site Experience FeedbackAug 31, 2026
Didn't understand promo code and apparently didn't qualify no other problems
- Overall Rating: 10
- Would Shop Here Again: 10
- Likelihood To Recommend: 10