Estée Lauder Fan
Site Experience FeedbackAug 21, 2025
Feedback: Gift Set Selection Flow
What works well
The wide variety of additional gift sets is a great value-add for customers.
Current issue
Eligibility for certain gift sets (based on membership points) is only shown at checkout.
This creates confusion: customers can select a gift set on the Gift Sets page, only to be notified later at checkout (in red text) that they are not eligible.
As a result, customers have to go back and reselect, which interrupts the purchase flow.
Suggested improvement
Display eligibility messaging earlier in the journey:
On the Gift Sets page, show whether each gift set is available based on the customer’s membership points.
Optionally, also reinforce this at checkout for clarity, but don’t introduce new restrictions at that stage.
Benefit to users
Reduces confusion and prevents customers from feeling misled.
Saves time by ensuring customers only engage with gift sets they’re actually eligible for.
Creates a smoother, more transparent shopping experience.