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e.l.f. Cosmetics Reviews - 152 Post-Delivery Reviews - 8.3/10

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Most Current Certification:
Jun 16, 2026
e.l.f. Cosmetics is an American cosmetics brand that offers a range of cruelty-free skincare and beauty products at affordable price all over the globe.

e.l.f. Cosmetics Rating

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Circle of Excellence - e.l.f. Cosmetics

2021 Winner Circle of Excellence

2 years

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Post-Delivery Feedback - 152 Reviews

Overall Satisfaction:

8.3out of 10

Would Shop Here Again:

8.6out of 10

Likelihood To Recommend:

8.6out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

58%43%
Neutral rating icon

Neutral

23%43%
Negative rating icon

Negative

18%13%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

8 out of 10

Order Tracking

Satisfaction with the ability to track the order

6.1 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.8 out of 10

Customer Support

Satisfaction with assisted or self-service help

7.5 out of 10

Product Availability

How easily were you able to find the product you were looking for

8.7 out of 10

Returns Process

Satisfaction with the returns process

Not yet rated

Site Experience Feedback - 832 Reviews

Overall Satisfaction:

8.4out of 10

Would Shop Here Again:

9.1out of 10

Likelihood To Recommend:

9.1out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

59%54%
Neutral rating icon

Neutral

27%34%
Negative rating icon

Negative

14%13%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

8.3 out of 10

Design of Site

Satisfaction with the look and design of the site

8.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

8.1 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

8.9 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.1 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

8.9 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9.1 out of 10

Shipping Charges

Satisfaction with shipping charges

8.2 out of 10

Variety of Shipping Options

Desired shipping options were available

7.9 out of 10

Recent Reviews for e.l.f. Cosmetics

Showing 1 - 50 of 984

  • Erin

    Post-Delivery Feedback

    Jun 15, 2026

    My items got damaged in the previous order than this in the shipment. They should have provided me a free reshipment of these items

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 8
    • Customer Support: 8
    Full ratings for this review »
  • Flipper

    Post-Delivery Feedback

    Jun 15, 2026

    e.l.f cosmetics is good. Inexpensive I just was not happy with the lip stain

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 6
    • Customer Support: N/A
    Full ratings for this review »
  • Missy71

    Post-Delivery Feedback

    Jun 14, 2026

    So difficult to our the website in canada, difficult to get assistance from customer service and resolution, but I do like the products and price point

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: 3
    Full ratings for this review »
  • K

    Post-Delivery Feedback

    Jun 10, 2026

    I have been using this primer for years. Was happy to see it available in a larger size. The eyeshadow is great. 4th time purchasing it.

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • CatPage15

    Post-Delivery Feedback

    Jun 9, 2026

    I love how easy the website is to navigate. I'm always interested in what's hot and new with e.l.f. and I love that it's so easy to find those things. Everything is so affordable that I don't have to think about only buying certain things and not others - I can afford it all.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • Sms96

    Post-Delivery Feedback

    Jun 7, 2026

    I love like literally love elf products, Just thing that pisses me off is the website, its slow and unstable. I know how amazing products are I love them, thats why I keep on ordering or buy elf stuff from different stores(shoppers drug mart or old navy) But website its very slow. I have seen improvements but needs more. For product quality packaging its 10/10.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 6
    • Customer Support: N/A
    Full ratings for this review »
  • SIM

    Post-Delivery Feedback

    Jun 7, 2026

    I will continue to buy ELF but never again through the web site. Super slow delivery and no contact re. tracking etc. customer service told me problem was that I am in Canada.

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 5
    • On Time Delivery: 3
    • Customer Support: 3
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 5, 2026

    All new products were there and available

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • kimber2675

    Post-Delivery Feedback

    Jun 5, 2026

    I never received shipping notification so i had to contact customer service. Very nervous after my last order was lost at the shipping centre to Canada and items were by then sold out. I checked my junk folders and for some reason even after resending shipping email i never got it. Just like my last order too. No idea where it's going since like i said I checked my junk folders and never got the shipping email.

    • Overall Rating: 8
    • Would Shop Here Again: 5
    • Likelihood To Recommend: 6
    • On Time Delivery: 9
    • Customer Support: 6
    Full ratings for this review »
  • PLV

    Post-Delivery Feedback

    Jun 3, 2026

    All of the order was there once arrived. The order took a very long time to come and I had no way of tracking it.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 5
    • Customer Support: 9
    Full ratings for this review »
  • Ro

    Site Experience Feedback

    Jun 2, 2026

    All good! Very easy to navigate

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 1, 2026

    Website was so slow loading I nearly gave up and had to take a break and return. Love your products, especially when you say if the product has cool or warm undertones. Wish more was available to ship to Canada, seems like many products won’t ship.

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 1, 2026

    Bad … the page online is lower

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Subwayyy

    Site Experience Feedback

    Jun 1, 2026

    The only issue I have is how slow the website is. It takes forever to load or add or remove stuff from the cart. It gets worse on the mobile which ruins the experience. Additionally, there are no updates provided on shipping and delivery whatsoever. Not a single order that I placed from elf gave me those updates via email or otherwise. It’s only the technicalities of the website and no update on shipping and delivery tracking that are an issue. Otherwise it’s all great!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    May 31, 2026

    The website loads a bit slow, otherwise no issues

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Tgover

    Post-Delivery Feedback

    May 31, 2026

    Great products and delivery was fast and efficient

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • Zofi

    Site Experience Feedback

    May 29, 2026

    I ordered first time from the website but I used these products those are really good quality and I personally prefer this because it has affordable price.

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Mb.unveiled

    Site Experience Feedback

    May 29, 2026

    It's good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Flipper

    Site Experience Feedback

    May 29, 2026

    It was nice and easy to switch countries, and see what I am paying in canadian dollars

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • MegAJ

    Site Experience Feedback

    May 29, 2026

    Website is a bit slow and glitchy, but variety of products available is great

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Jonahs mummy

    Site Experience Feedback

    May 29, 2026

    Great experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MelC

    Site Experience Feedback

    May 28, 2026

    Easy to navigate website, stock available, was a great experience overall

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Debbles

    Site Experience Feedback

    May 28, 2026

    Very happy you are still selling my favorite lip gloss!! Well priced. I could not find an applicable coupon

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Jas

    Site Experience Feedback

    May 28, 2026

    Good, like the price range than other companies

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Sophie

    Site Experience Feedback

    May 28, 2026

    Website is easy to navigate but it's very slow.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Missy71!

    Site Experience Feedback

    May 28, 2026

    today was a good experience but in the past have had issues in the past where my points were not able to be used for whatever reason there was a glitch in the system, and unfortunately it is hard to reach customer support

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    May 27, 2026

    Your website is beyond slow- highly frustrating and the payment methods hardly work.

    • Overall Rating: 5
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • annabella

    Site Experience Feedback

    May 27, 2026

    The website definitely requires patience. It lags and not super phone friendly. The screen will reduce to half the screen as if it’s on a laptop. I love elf cosmetics and will continue to purchase from them but we’ve gotta fix the website! An app would be cool!!

    • Overall Rating: 5
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Makenna

    Site Experience Feedback

    May 27, 2026

    I love e.l.f. and have used their products as my primary make-up for several years. With that said, I have always had problems with the website, which have often prevented me from making purchases. I go to third-party stores to get what I need and end up not buying any of the extras I wanted because the site performance is so poor. While it is pretty/has good branding and style, it takes extensive periods to load, often leading to complete freezes that require closing the browser (and losing my cart/browsing) to fix. I have a gaming laptop which runs every other website without issue - the e.l.f. website is the only site I've used that completely freezes my browser, even with nothing else open. This problem has persisted for several years, having happened on my previous laptop and on every phone I've owned as well. While I love the products, I purchase far less often than I look (intending to purchase) because of the website's performance.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Rose

    Site Experience Feedback

    May 27, 2026

    The website is very slow and there is a long lag time between clicks.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    May 27, 2026

    I have had a lot of trouble with the website. Firstly I had trouble checking out, when I went to check out I got a 404 page not found notification. I also had trouble redeeming my birthday reward which was the main purpose of my purchase. Still wasn't able to add it to my cart

    • Overall Rating: 2
    • Would Shop Here Again: 5
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • wmmartin17@hotmail.com

    Site Experience Feedback

    May 27, 2026

    It was good experience i got what i was looking for at a decent price

    • Overall Rating: 6
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • leo

    Site Experience Feedback

    May 26, 2026

    i wish this package comes faster

    • Overall Rating: 4
    • Would Shop Here Again: 4
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    May 26, 2026

    Site said free shipping over $50 ….but shipping added at checkout. This main reason I did not order more.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • MvdN

    Site Experience Feedback

    May 26, 2026

    Absolutely HATE the website. It keeps on crashing and it is incredibly slow! Makes me just want to buy the products from Walmart. Honestly, it is the worst site ever when it comes to performance!!! I have lost so many rewards because of the site crashing out!

    • Overall Rating: 5
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Disappointed

    Site Experience Feedback

    May 25, 2026

    Made several attempts to go through check-out but received an error message that the page could not be found. I ended up losing the items in my cart so I had to re-select them all. Plus, I lost my free birthday gift which I tried to redeem.

    • Overall Rating: 6
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Niks

    Site Experience Feedback

    May 25, 2026

    It was easy and straightforward process.

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Miz

    Site Experience Feedback

    May 25, 2026

    Gd

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Sula1063

    Post-Delivery Feedback

    May 25, 2026

    Love elf so affordable and great products and I tell all my mature skin friends about the products I used and have gotten compliments on how great my skin looks

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 9
    • Customer Support: 9
    Full ratings for this review »
  • Isabella

    Site Experience Feedback

    May 24, 2026

    I love ELF because it is so affordable yet provides high-quality skincare.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Iheartmakeup<3

    Site Experience Feedback

    May 24, 2026

    Website is often laggy. It deletes my cart on my phone than reappears on my computer. I can't click on the pictures to make it bigger to see the colors in certain views. I like the design of the website, but it doesn't work well.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Pandora

    Site Experience Feedback

    May 23, 2026

    It was a great experience and good deals and prices. easy to use web site and all around good experience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ash

    Site Experience Feedback

    May 22, 2026

    Love these products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bold beauty

    Site Experience Feedback

    May 22, 2026

    Happy with the process. Cannot wait to try some new ELF makeup!

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • KE

    Site Experience Feedback

    May 21, 2026

    Found items was looking for, found deals, but site was slow and checkout would not proceed due to an error (too many promo codes) but would not show what the error was

    • Overall Rating: 5
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Kiki

    Site Experience Feedback

    May 21, 2026

    Great experience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SIM

    Site Experience Feedback

    May 21, 2026

    web site is attractive but always seems VERY slow

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Bri

    Site Experience Feedback

    May 19, 2026

    The site was just really slow so it was frustrating. Other than that it was fine.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    May 19, 2026

    I loved the products I ordered and am so impressed by the ingredients in them. ELF is making clean cosmetics and offering great detox and moisturizers. I never received any notice about delivery, it took awhile to receive my order, however, if coming from the US, tariffs and coming through the border, is not easy.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • Ivy

    Site Experience Feedback

    May 17, 2026

    I love elf and the website is super easy to navigate for online orders! Also love the rewards program.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »