Online Shopper
Site Experience FeedbackOct 13, 2025
I've found that your online support team lacks in-depth knowledge about your products—especially when it comes to shade matching across different lines. When asking for the equivalent shade (in the past) between two products with different naming schemes, the responses often seem based on assumptions rather than a clear understanding of undertones, formulas, or shade depth. Therefore, I never ask your online team anymore as they not knowledgeable. If I want to try a new product, I'll head over to a physical Sephora store. So I think your website is generally good if you are just trying to purchase the same products that you've purchased in the past.
Additionally, there's a troubling tendency to match shades based on race rather than actual skin tone and undertone. This oversimplification not only leads to inaccurate recommendations but also feels dismissive of the diversity within each racial or ethnic group.
It would be helpful if your team had better training and more precise resources for cross-referencing shades across product lines, and approached shade matching with more nuance and sensitivity.