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Brilliant Earth Customer Reviews

Brilliant Earth holds a 8.9/10 overall rating and 591 verified post-delivery reviews on Bizrate.

Brilliant Earth logo
Certified
Most Current Certification:
Aug 14, 2026
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California.

Brilliant Earth Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - Brilliant Earth

2020 Winner Circle of Excellence

4 years

Trust & Authority

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Learn more about reviews
Post-Delivery Feedback - 591 Reviews

Overall Satisfaction:

8.9out of 10

Would Shop Here Again:

8.7out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

76%79%
Neutral rating icon

Neutral

13%13%
Negative rating icon

Negative

11%7%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.3 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.2 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.9 out of 10

Customer Support

Satisfaction with assisted or self-service help

8.7 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.6 out of 10

Returns Process

Satisfaction with the returns process

6.8 out of 10

Site Experience Feedback - 1,328 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.1out of 10

Likelihood To Recommend:

9.2out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

81%86%
Neutral rating icon

Neutral

15%11%
Negative rating icon

Negative

4%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.3 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.2 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.2 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.3 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

8.8 out of 10

Shipping Charges

Satisfaction with shipping charges

9.2 out of 10

Variety of Shipping Options

Desired shipping options were available

8.7 out of 10

Recent Reviews for Brilliant Earth

Showing 1 - 50 of 1,919

  • Luv_the_erf

    Site Experience Feedback

    Aug 13, 2026

    Overall I think the website is good - I just wish there was a wider selection. More designs in the lower price range to be able to add as a gift for someone would be nice.

    • Overall Rating: 9
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Ksd

    Site Experience Feedback

    Aug 13, 2026

    Great

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • DR

    Site Experience Feedback

    Aug 13, 2026

    It was a gold smooth experience

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Andrew and Victoria

    Site Experience Feedback

    Aug 13, 2026

    Stopped in store and consulted with Olivia before ordering online. She was great- very helpful and provided pleasant experience.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • 35Bling B!tch

    Site Experience Feedback

    Aug 12, 2026

    This is the first big purchase on myself for my 35 bday! For my bday, I want to treat myself something gold bling bling, and Ive been searching for a yellow gold tennis bracelet for a few weeks now. I find the price on Brilliant Earth is amazing, and Im looking forward to the surprise giveaway item as well. I hope it will be Yellow gold cause im into yellow gold lately. Other than that, I can't wait to receive my bday bling.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Mitch

    Site Experience Feedback

    Aug 12, 2026

    Great and very informative

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mailman

    Site Experience Feedback

    Aug 12, 2026

    Great service

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jay

    Site Experience Feedback

    Aug 12, 2026

    Easy and arrives quickly

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mykola1993

    Site Experience Feedback

    Aug 12, 2026

    🔥🔥🔥🔥

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Shoreline

    Site Experience Feedback

    Aug 11, 2026

    I loved the feature of being able to see the ring on different colored skin tones. I also loved being able to see how the engraving would look on certain rings and how they would look with the amount of text.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Aug 11, 2026

    The fedex delivery options were bullshit. I got lucky my wife was home when they delivered the thing. The dude in the phone was no help, just told me they deliver 3 times when I’m at work and tough luck if I have a job that keeps me from signing for the thing at my front door. Can’t change delivery date via fedex OR via brilliant earth. Three attempts then you have 3 business days to pick it up or they send the thing back where it came from. If you can’t get to a store that has the product available don’t bother

    • Overall Rating: 5
    • Would Shop Here Again: 5
    • Likelihood To Recommend: N/A
    • On Time Delivery: 1
    • Customer Support: 2
    Full ratings for this review »
  • John

    Site Experience Feedback

    Aug 11, 2026

    It was an easy and clear process no bad experience

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mike

    Site Experience Feedback

    Aug 11, 2026

    Excellent website

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 11, 2026

    worked well. it's more friendly on a computer than on my phone but overall good.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ryan

    Site Experience Feedback

    Aug 11, 2026

    Website is super easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • FirstTimeBuyer

    Site Experience Feedback

    Aug 11, 2026

    Great experience overall. I like that there was a variety of what seem to be authentic reviews from other customers vs. customer reviews that had been filtered in any way. It would have been great to be able to use a discount code, particularly for the first purchase, as this was for me, so a little disappointed in that.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ernesto

    Site Experience Feedback

    Aug 10, 2026

    Ok

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • Linna

    Site Experience Feedback

    Aug 10, 2026

    Simple and classic I love it

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Aug 10, 2026

    everything is great

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Andrew

    Site Experience Feedback

    Aug 9, 2026

    One thing I'm not super happy about is from the photos online I can't really tell how big the product is. I wish there would have a button when I could compare the size of one earing next to another. And then put those next to a banana. I'm really not kidding.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • BLass

    Post-Delivery Feedback

    Aug 9, 2026

    Brilliant Earth always delivers quality jewelry, and the shopping experience is wonderful.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Alonzo

    Site Experience Feedback

    Aug 9, 2026

    I've ordered many times. The issue i had was with an invalid gift card #. It was handled. It took longer than I would like but it was handled.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 9, 2026

    I appreciate the chat bot when unable to assist, connected my with Khel Fortes Jewelry Consultant. They were able to provide suggestions at different price points, which lead to my purchase.

    • Overall Rating: 10
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Jyra

    Site Experience Feedback

    Aug 9, 2026

    Easy to use and very straight forward process

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sparkling attitude

    Post-Delivery Feedback

    Aug 9, 2026

    Great products

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • Steven

    Post-Delivery Feedback

    Aug 9, 2026

    I wish that it didn’t automatically become signature on delivery and picked the date for me, I was at work

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 7
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Mike

    Site Experience Feedback

    Aug 9, 2026

    The diamond selection screen is a bit awkward if you start with the setting. It would be better if after selecting the setting, it goes back to the select stone page instead of auto selecting.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • lk

    Site Experience Feedback

    Aug 9, 2026

    excellent experience. checkout is easy, pricing easy to folllow

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Ari

    Site Experience Feedback

    Aug 8, 2026

    We had a completely seamless experience. The website had so much info that our in-store experience was pretty straightforward as well. The prices compared to some local stores near us were amazing. We are satisfied!

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mundy

    Site Experience Feedback

    Aug 8, 2026

    It was very cohesive and easy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Chunkylover4242

    Site Experience Feedback

    Aug 7, 2026

    Happy with Samantha she was very helpful and mindful of our situation

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Leo

    Site Experience Feedback

    Aug 7, 2026

    Overall, look at the website is clean that’s what attracted it to me I wasn’t planning on making a purchase but playing around with the website and moving videos seeing the item in 3D sold me I guess one bad thing could be that you don’t have a section just categorize the items individually You have to go to synthetic diamonds then rings or diamonds then rings But overall a good site

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Anita

    Post-Delivery Feedback

    Aug 7, 2026

    Hi, as I was opening my package, I notice that there is a scratch in the ring. How can we fix this?

    • Overall Rating: 1
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • Beautiful pendant

    Post-Delivery Feedback

    Aug 7, 2026

    The service was great. My zodiac sign is beautiful. The back of the pendant is as beautiful as the front. I would definitely purchase again.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • James

    Site Experience Feedback

    Aug 6, 2026

    Customer service online was excellent!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Marcus

    Site Experience Feedback

    Aug 6, 2026

    Very user friendly and intuitive.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Liz H

    Site Experience Feedback

    Aug 6, 2026

    Experience was mostly good but website did crash a few times

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Chaseyags

    Post-Delivery Feedback

    Aug 6, 2026

    The customization process was great in choosing a setting and diamond for an engagement ring. My custom ring came in about three weeks which is amazing as well.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Aug 6, 2026

    I recommend Brilliant Earth. Great experience with customer service and the item as described.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • mush

    Site Experience Feedback

    Aug 6, 2026

    easy check out like being able to configure my own ring

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Steve W

    Site Experience Feedback

    Aug 5, 2026

    My interaction was very easy, would highly recommend to others

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 5, 2026

    rye.sprague@gmail.com

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Aedan

    Site Experience Feedback

    Aug 5, 2026

    It was all pretty straightforward. I’m a simple dude so much appreciated

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • JoyFlo

    Post-Delivery Feedback

    Aug 5, 2026

    Easy, affordable options with super clear descriptions, excellent price and speedy shipping.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Aug 5, 2026

    Maddie Kehne, from the Boston location was great. She helped me identify the matching wedding band to the engagement ring my wife already had and sent me the link to purchase. Also the FedEx delivery man, Terrence went above and beyond for me with the delivery of the package!

    • Overall Rating: 9
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 9
    Full ratings for this review »
  • Rahul

    Site Experience Feedback

    Aug 5, 2026

    Good experience

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Alex D

    Post-Delivery Feedback

    Aug 5, 2026

    I wanted top get some Diamond earrings for my wife and I five year anniversary. I got her engagement ring from brilliant earth and so I wanted to also get some studs to match from the same supplier. I found some beautiful studs and they also were running a promotion with an additional set of free smaller studs to go with it so if my wife wanted to get another piercing, she could use those. Unfortunately, the package came a few days late, but it still came in time for our anniversary, and I can't wait to see the look on her face when I give it to her

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 3
    • Customer Support: N/A
    Full ratings for this review »
  • Abi

    Site Experience Feedback

    Aug 5, 2026

    Great I have been saving for awhile but the lifetime warranty and engraving is what sold me on buying from brilliant earth!

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Laurie

    Site Experience Feedback

    Aug 4, 2026

    Website was good, able to access rings via link from showroom based on what I tried on and liked

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • DanD

    Site Experience Feedback

    Aug 4, 2026

    The Good: Molly, my online assistant was unbelievable and helpful. She walked me through each step thoroughly answering and at time providing information I was about to ask. What an amazing person she was. I recommend her highly to which deserves a raise. THANK YOU MOLLY!!!!!!! The Bad: Affirm prequalified me at a low interest then when I purchased hit me with a Hugh interest apr rate. It was deceiving. I would ave liked it if I was given the apr that I qualified at least it wouldn't have been a shock. Overall, I love B.E. and have purchased many types of jewelry over the years and will continue to use for many years to come.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »