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Brilliant Earth Customer Reviews

Brilliant Earth holds a 8.9/10 overall rating and 576 verified post-delivery reviews on Bizrate.

Brilliant Earth logo
Certified
Most Current Certification:
Sep 3, 2026
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California.

Brilliant Earth Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - Brilliant Earth

2020 Winner Circle of Excellence

4 years

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Learn more about reviews
Post-Delivery Feedback - 576 Reviews

Overall Satisfaction:

8.9out of 10

Would Shop Here Again:

8.7out of 10

Likelihood To Recommend:

9.3out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

75%74%
Neutral rating icon

Neutral

15%18%
Negative rating icon

Negative

10%9%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.3 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.2 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.8 out of 10

Customer Support

Satisfaction with assisted or self-service help

8.8 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.6 out of 10

Returns Process

Satisfaction with the returns process

7.3 out of 10

Site Experience Feedback - 1,327 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.1out of 10

Likelihood To Recommend:

9.2out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

83%87%
Neutral rating icon

Neutral

13%10%
Negative rating icon

Negative

4%4%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.2 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.3 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.2 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.4 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

8.8 out of 10

Shipping Charges

Satisfaction with shipping charges

9.3 out of 10

Variety of Shipping Options

Desired shipping options were available

8.8 out of 10

Recent Reviews for Brilliant Earth

Showing 1 - 50 of 1,903

  • Online Shopper

    Site Experience Feedback

    Sep 2, 2026

    Being $5 under the value to qualify for a promo gift was a hassle to deal with and I had to send an additional $95.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Amelie

    Site Experience Feedback

    Sep 2, 2026

    Everything was very easy.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • NAY

    Site Experience Feedback

    Sep 1, 2026

    I’m Just So Happy I Would Really Like My Purchase To Be Done Righteously. I Have Done Everything Possible In Righteousness. I’m Ready To Receive MY Blessing From Christ Jesus And I Rhinee Lashae Nimer. Also My Information Is Correctly And Also My Payments Are Corrected And Accurately To The Best OF My Ability. My Payment Should Be Done And When Through The Right Way. I Deserve This Blessing And Gift And Purchased. And My Payment Method Is Correctly Amen Amen Amen. Thank You So Much For Your Help. Have A Blessed Day.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Griff

    Site Experience Feedback

    Sep 1, 2026

    It was very easy to find what I was looking for. Our sales associate sent me email details of what I needed to order. I could not use my debit card so I opted to use credit card but we got free shipping which was nice!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SueP.

    Post-Delivery Feedback

    Sep 1, 2026

    Beautiful top quality diamonds. I will definitely buy again. Brilliant Earth is one of the few online sellers of diamonds where I can choose the exact diamonds. Excellent website. Quality is the best!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Bride to be

    Site Experience Feedback

    Aug 31, 2026

    I was surprised to find something so beautiful, unique, and within the price range I was looking for.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Alexis

    Post-Delivery Feedback

    Aug 31, 2026

    I am satisfied with the quality of my products and the designs.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    • On Time Delivery: 5
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 31, 2026

    I didn't really understand when it was saying choose a setting. I found out I had to pick oval and then the 2 CT. It was confusing at first. I had to ask AI

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Will

    Site Experience Feedback

    Aug 31, 2026

    Website was easy to use, happy with their product in the past

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • (:

    Site Experience Feedback

    Aug 30, 2026

    Overall pleased so far

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 30, 2026

    I originally had an order that was supposed to arrive and after a week, it was stuck as new. I don’t know what’s going on but now it’s arriving late.

    • Overall Rating: 3
    • Would Shop Here Again: 3
    • Likelihood To Recommend: 1
    Full ratings for this review »
  • Antwon

    Site Experience Feedback

    Aug 30, 2026

    Very straightforward and easy process navigating the site and finding a ring I was looking for

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Nick

    Site Experience Feedback

    Aug 30, 2026

    Always an easy and fast experience, we love using brilliant earth for all of our important life moments

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • CJS

    Site Experience Feedback

    Aug 30, 2026

    Website was very easy to use, great selection of product, and the checkout process was painless. My wife loves Brilliant Earth and I am sure I will be coming back in the future for more purchases.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MoneyBagJ

    Site Experience Feedback

    Aug 29, 2026

    Website is very helpful, and seems to be the best online option. When opening a ring in bag, would be nice to be able to Update Bag rather than Add to Bag and then delete previous. Financing at checkout threw an error of invalid credit card number.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Bella

    Site Experience Feedback

    Aug 29, 2026

    Great service!

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Kay Kay

    Post-Delivery Feedback

    Aug 29, 2026

    The service was amazing in the store, the return to resize went smoothly, our rings are amazing.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • paisley

    Site Experience Feedback

    Aug 29, 2026

    Placed order and it initially didn’t take, there was an error. Customer service answered quickly and gave me guidance

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jennafish

    Site Experience Feedback

    Aug 29, 2026

    It's easy beautiful and fun.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Noche

    Site Experience Feedback

    Aug 29, 2026

    It is very important to my partner and I to purchase from responsibly and ethically sourced jewelers. I'm thankful you all are committed to having a business while also caring for the Earth and its inhabitants.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • E

    Site Experience Feedback

    Aug 28, 2026

    Overall the staff when I visited was very helpful and communicative they felt very personal

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Vitokez JB

    Site Experience Feedback

    Aug 27, 2026

    6562229440

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • T Williams

    Post-Delivery Feedback

    Aug 27, 2026

    Beautiful necklace for everyday wear. Received a free gift code from a previous order that coordinated well. It shipped fast and arrived earlier than expected!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Liz H

    Post-Delivery Feedback

    Aug 27, 2026

    I wanted a timeless piece to celebrate both our 5 year wedding anniversary and the birth of our child. The ring I got is perfect and looks gorgeous next to my engagement ring (also purchased from Brilliant Earth).picking it out was easy and I actually had a lot of fun playing with different looks on the site with the virtual try in option.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Pookie

    Site Experience Feedback

    Aug 26, 2026

    Very good. This is my 2nd purchase. Highly recommend.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lou OBrien

    Site Experience Feedback

    Aug 26, 2026

    They were so helpful

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dumbo

    Post-Delivery Feedback

    Aug 26, 2026

    I like it alot

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Marioc

    Site Experience Feedback

    Aug 25, 2026

    Great option

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kennedi

    Post-Delivery Feedback

    Aug 25, 2026

    It was amazing! Super easy to find what I wanted online and so simple to order. My ring arrived on time and was everything I imagined and more! I will definitely remember Brilliant Earth the next time I’m looking for fine jewelry!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 9
    • Customer Support: N/A
    Full ratings for this review »
  • Ana

    Site Experience Feedback

    Aug 25, 2026

    The website is easy to navigate and there is a wide variety of options. I love shopping Brilliant Earth so much, my favorite jewelry shop.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Keith

    Site Experience Feedback

    Aug 24, 2026

    Nice shopping experience. Will visit again.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 24, 2026

    I spoke to someone on chat named Allison and she helped me out!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lola

    Site Experience Feedback

    Aug 24, 2026

    I love how many color options and metal combinations there are across the board. I wish there were more platinum earring options and more anniversary stacking ring options. I appreciate being able to the see the ring on my own color hands and friends' color hands. If anything, I think more add on incentives for purchases, such as any purchase over $200-$500 should get something extra. Thank you!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jarrett

    Site Experience Feedback

    Aug 24, 2026

    It was great and very smooth

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bob

    Post-Delivery Feedback

    Aug 24, 2026

    Item was advertised as the "Extra Large" paperclip necklace. The necklace was more like a medium gauge.

    • Overall Rating: 10
    • Would Shop Here Again: 4
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Mel

    Post-Delivery Feedback

    Aug 23, 2026

    I bought my husband a gold rope bracelet as a wedding gift. It was beautiful! The packaging was well made and shipping info was clear and easily trackable.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Liv

    Site Experience Feedback

    Aug 22, 2026

    Clear website and ability to find products. Will shop again

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Aug 22, 2026

    I did not do most of the navigating. My girlfriend did. I like that you let us review the cart at the end again before clicking confirm.

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • CoMc02

    Site Experience Feedback

    Aug 22, 2026

    Very nice experience ordering online and I have been very happy with products I’ve received in the past.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • J.

    Site Experience Feedback

    Aug 22, 2026

    Overall very pleasant experience to use the website and order. Very clear details under every piece of jewelry with good pictures. Great customer support as well

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Mb55555555

    Site Experience Feedback

    Aug 22, 2026

    Very easy to use. Clear photos and videos describing products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lola

    Site Experience Feedback

    Aug 22, 2026

    Brooke was such a great help! She helped me decide exactly what size and type of ring I was looking for

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Neal

    Site Experience Feedback

    Aug 21, 2026

    Overall it was good. The site is easy to navigate.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • John

    Post-Delivery Feedback

    Aug 21, 2026

    Its a good product for a good price with an easy process for ordering and tracking

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Kevin N

    Post-Delivery Feedback

    Aug 21, 2026

    I was a little confused on the product delivery updates, half the time it says it was unavailable, and sometimes it said that it’s in process but not a lot of details regarding the process

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    • On Time Delivery: 8
    • Customer Support: 9
    Full ratings for this review »
  • Sailor

    Post-Delivery Feedback

    Aug 21, 2026

    I really like the buying experience. The website is nice. I like the option to have a consult appointment. I bought the ring and I gave them the wrong address. Customer service fixed it no problem. The only complaint is the time frame I have to use a $500 coupon. I only have two months from day I ordered my product. That’s difficult, but will still make it work. Customer service couldn’t adjust that expiration date. I ordered an engagement ring and will be returning to order the wedding band. Thanks, Brilliant Earth!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Brynn C.

    Site Experience Feedback

    Aug 20, 2026

    Brilliant Earth's website is easy to use! I appreciate the ability to change skin color, change ring color/metal, etc. I would appreciate the ability to stack my choice of wedding ring and engagement ring, rather than just see pre-selected rings.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • HsyRide

    Site Experience Feedback

    Aug 20, 2026

    Wells-Fargo caused confusing directions trying to use it, I switched to Affirm to complete the transaction

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • D

    Post-Delivery Feedback

    Aug 20, 2026

    It was a good experience when navigating through the website. Shipping arrived on time and yes, I would recommend brilliant earth to a friend.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Aug 20, 2026

    Online store was good and packaging was above average. I should have paid more attention to the size/dimensions as the necklace pendant was smaller than I had anticipated.

    • Overall Rating: 8
    • Would Shop Here Again: 6
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
Brilliant Earth Customer Reviews | Verified Customer Reviews at Bizrate Surveys