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Brilliant Earth Customer Reviews

Brilliant Earth holds a 8.8/10 overall rating and 594 verified post-delivery reviews on Bizrate.

Brilliant Earth logo
Certified
Most Current Certification:
Aug 1, 2026
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California.

Brilliant Earth Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - Brilliant Earth

2020 Winner Circle of Excellence

4 years

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Learn more about reviews
Post-Delivery Feedback - 594 Reviews

Overall Satisfaction:

8.8out of 10

Would Shop Here Again:

8.6out of 10

Likelihood To Recommend:

9.3out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

76%77%
Neutral rating icon

Neutral

13%15%
Negative rating icon

Negative

11%8%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.2 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.8 out of 10

Customer Support

Satisfaction with assisted or self-service help

8.6 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.5 out of 10

Returns Process

Satisfaction with the returns process

7.7 out of 10

Site Experience Feedback - 1,334 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.2out of 10

Likelihood To Recommend:

9.3out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

82%83%
Neutral rating icon

Neutral

13%13%
Negative rating icon

Negative

4%4%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.2 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.3 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.2 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.2 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.3 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

8.9 out of 10

Shipping Charges

Satisfaction with shipping charges

9.1 out of 10

Variety of Shipping Options

Desired shipping options were available

8.5 out of 10

Recent Reviews for Brilliant Earth

Showing 1 - 50 of 1,928

  • Online Shopper

    Post-Delivery Feedback

    Jul 30, 2026

    Shipping was faster than originally estimated. Ordered two rings and they were exactly as pictured.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • JT

    Site Experience Feedback

    Jul 30, 2026

    The showroom was clean and the staff was very nice. No one was overly pushy.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Xavier Balbuena

    Site Experience Feedback

    Jul 30, 2026

    soloriosolin@gmail.com

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Steve

    Site Experience Feedback

    Jul 30, 2026

    Very cool website and instore show room, I will be back.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Lee

    Post-Delivery Feedback

    Jul 30, 2026

    Got what I wanted quickly and at a reasonable price.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Carrie

    Site Experience Feedback

    Jul 30, 2026

    Brilliant Earth has a wonderful mission. I am so excited for my ring to come in!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Buyer 17384

    Site Experience Feedback

    Jul 30, 2026

    Great website and merchandise, easy to use and has a wide selection. Will purchase here again

    • Overall Rating: N/A
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 29, 2026

    The bracelets are great. I bought them for gifts and they both came in one box. I would have liked separate boxes

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Stud

    Site Experience Feedback

    Jul 29, 2026

    Excellent experience with chat help

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Juju

    Post-Delivery Feedback

    Jul 29, 2026

    They have the most amazing and unique kinds of jewelry. The ring i got was something I have never seen and I love the items that most people probably wouldn't. The diamonds are beautiful. The shape is just so awesome I couldn't help but want it. If ya want something worth the money with a ton of options and designs and quick delivery this is the place. I looked at a ton of sites and no one had what this one has. I am so glad I found this company.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Poppa G

    Site Experience Feedback

    Jul 29, 2026

    I had a very good experience with brilliant earth. Very little hassle and lots of help from the chat assistance.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Cathy

    Site Experience Feedback

    Jul 29, 2026

    Christian at the SF store location was very helpful, he provided many options of chains to choose from. Pamela on chat was also helpful in providing an image of the clasp. Great professional service provided by both people.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MC

    Site Experience Feedback

    Jul 29, 2026

    Seamless, brilliant)

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lulu

    Site Experience Feedback

    Jul 28, 2026

    I have known this brand for a while and i have once bought an engagement ring from it, service was great, quality of item is great, love the details

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 28, 2026

    Love the sparkle, dainty charm necklace. A bit pricey and definitely worth the price. Would purchase more frequently if not so pricey.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Tatiana

    Site Experience Feedback

    Jul 28, 2026

    I would like to have less packaging on my orders. I usually order more than one item and I simply don’t need all these boxes.. would be nice to have an option to reduce packaging. Special discounts for loyal customers would be nice

    • Overall Rating: 9
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • AD

    Site Experience Feedback

    Jul 28, 2026

    Great purchase, Brilliant earth is my trusted jeweler

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • K

    Site Experience Feedback

    Jul 28, 2026

    WEBSITE is really beautiful and the shopping was easy

    • Overall Rating: 9
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Sophie

    Site Experience Feedback

    Jul 27, 2026

    The website is easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 27, 2026

    Wonderful service, and quickly delivery.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • LM

    Post-Delivery Feedback

    Jul 27, 2026

    The stone is beautiful

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Kaylaassuuee

    Post-Delivery Feedback

    Jul 26, 2026

    Orders arrived early! There are so many options there really is a ring for everybody. Getting to design the ring of my dreams in a matter of minutes was exactly what I needed as a new mom. My ring is gorgeous and is exactly as pictured.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 9
    Full ratings for this review »
  • Don

    Post-Delivery Feedback

    Jul 26, 2026

    I like the ease of purchasing what I want and the options online. Wish the pictures showed actual size and a full interpolation from all sides of the ring with each option selected though. Otherwise very good product and delivery

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 26, 2026

    Happy with purchase. Noticed afterwards of a promotion to receive free studs and my purchase qualifies. Would I still be eligible to receive them even though I did not put the code in when I made my purchase?

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Murri

    Post-Delivery Feedback

    Jul 26, 2026

    The item that I purchased exceeds my expectations based upon the pictures and description of the item online on the website.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • PlanetCaravan

    Site Experience Feedback

    Jul 25, 2026

    The overall experience was good here. Highly recommend

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dissapointed

    Post-Delivery Feedback

    Jul 25, 2026

    The earrings shown on your web site, and the ones I ordered, were not the same as what I received. The diamonds around the center stone were grouped in clumps of three, instead of being evenly spaced like they were shown on the web site. It was the reason I ordered them, and I’m disappointed with the way the ones look that I received.

    • Overall Rating: 5
    • Would Shop Here Again: 3
    • Likelihood To Recommend: N/A
    • On Time Delivery: 8
    • Customer Support: 4
    Full ratings for this review »
  • Noah

    Post-Delivery Feedback

    Jul 25, 2026

    Brilliant Earth has sleek elegant options to pick from that were nice and easy to pick from. Wish we could try on in the sizes in store but thats not too big of a deal.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 25, 2026

    The website was easily accessible. I didn't have any issues.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Annie J

    Post-Delivery Feedback

    Jul 25, 2026

    Gorgeous necklace, excellent quality. Packaging was beautiful also. No complaints…will be buying the matching earrings.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Mike

    Site Experience Feedback

    Jul 24, 2026

    The website was informative and helped me narrow down my ideal engagement ring. I was also pleased with the selection of products. I enjoyed the modern design elements of the UI/UX as well.

    • Overall Rating: 9
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Jf

    Post-Delivery Feedback

    Jul 24, 2026

    Brilliant execution of a beautiful ring! Love it

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • SurbhiG

    Site Experience Feedback

    Jul 24, 2026

    i like the website. its inutative & clear. I just wish you would mention the gold weight for each product.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kat

    Site Experience Feedback

    Jul 24, 2026

    Beautiful earrings . Wonderful service Will shop Brilliant Earth every time by

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • PlatoonDaddy

    Post-Delivery Feedback

    Jul 23, 2026

    Ordered a ruby ring for my wife for Mothers Day. Surprised at the speed it was delivered and happy at the quality and more importantly the size of the rock!! So impressed I decided to get the matching ruby earrings for her Birthday a few months later. I also took advantage of the free earrings offer which I did not know the first time.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Victoria

    Site Experience Feedback

    Jul 23, 2026

    I love the selection of Brilliant Earth. This is my second ring I am ordering, and I know I will not be disappointed.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Madison

    Site Experience Feedback

    Jul 23, 2026

    Huge selection at great prices.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dom

    Site Experience Feedback

    Jul 23, 2026

    Honestly, very easy to navigate a lot of different options and quality. User friendly and I love all the different styles available

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • LLB

    Site Experience Feedback

    Jul 22, 2026

    Interaction was easy. I made this purchase for my daughter’s boyfriend.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Smith

    Site Experience Feedback

    Jul 22, 2026

    Today's use of the website, as used from my desktop computer, was fine. But the website as being used from the cellphone... that was problematic. All other problem aside, the ring size selection menu wouldn't drop down. So it looked like there were only 3 sizes offered on any ring. The customer service is what made up for it though. I had good consistent communication with a member of the staff who was very helpful

    • Overall Rating: 6
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 22, 2026

    Disappointed that the two identical sets of earrings came in one gift box instead of two. The little diamond chips could have also been in a gift box as they are all seperate gifts.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: N/A
    • On Time Delivery: 9
    • Customer Support: 9
    Full ratings for this review »
  • KRIS

    Post-Delivery Feedback

    Jul 22, 2026

    I will recommend Brilliant Earth. Although the item I bought was not at the grade I expected. Its my impression that $498.00 for a silver chain, although 36 ins long is too expensive, considering I can hardly see the diamonds.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: N/A
    • On Time Delivery: 9
    • Customer Support: 8
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jul 21, 2026

    The quality of item was very nice and matched description online. Very satisfied with item and value of purchase.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Gary Pray

    Site Experience Feedback

    Jul 21, 2026

    Very clear product options and pricing. Fairly competitive, rest assured quality is there which justifies pricing. Great branding and customer service experience online. I did get mix information in person from sales rep which was not the most pleasant experience in that respect, however it’s been good shopping experience nonetheless.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Michael M

    Site Experience Feedback

    Jul 20, 2026

    Everything was seamless! 10/10 would purchase from Brilliant Earth again!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TC

    Site Experience Feedback

    Jul 20, 2026

    Had a helpful call with Jaja where he was very clear and understanding

    • Overall Rating: 10
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Ramona

    Site Experience Feedback

    Jul 20, 2026

    I m very happy with my experience. I cant wait to wear my earrings.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Tim

    Post-Delivery Feedback

    Jul 20, 2026

    Placed an order for a men’s ring. I immediately emailed support asking about the ring weight and the “free” gift that came with it. I did not use the code at checkout and wanted to see if they could add it. I never received a response.

    • Overall Rating: 8
    • Would Shop Here Again: 2
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 1
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 20, 2026

    Loved the website. It’s a lot of products but the website is easy to navigate and compare items.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Chris

    Site Experience Feedback

    Jul 20, 2026

    It was great and friendly.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »