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Brilliant Earth Reviews - 616 Post-Delivery Reviews - 8.8/10

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Certified
Most Current Certification:
Jun 16, 2026
Brilliant Earth is an American company that sells jewelry featuring diamonds and other gemstones that are asserted to be ethically sourced. The company was established in August 2005 by Beth Gerstein and Eric Grossberg, and is headquartered in San Francisco, California.

Brilliant Earth Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - Brilliant Earth

2020 Winner Circle of Excellence

4 years

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Post-Delivery Feedback - 616 Reviews

Overall Satisfaction:

8.8out of 10

Would Shop Here Again:

8.5out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

76%72%
Neutral rating icon

Neutral

12%14%
Negative rating icon

Negative

12%14%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.4 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.2 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

8.7 out of 10

Customer Support

Satisfaction with assisted or self-service help

8.7 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.5 out of 10

Returns Process

Satisfaction with the returns process

8.8 out of 10

Site Experience Feedback - 1,357 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.3out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

84%79%
Neutral rating icon

Neutral

12%14%
Negative rating icon

Negative

3%7%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.1 out of 10

Design of Site

Satisfaction with the look and design of the site

9.4 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.3 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.2 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.2 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.2 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

8.7 out of 10

Shipping Charges

Satisfaction with shipping charges

8.9 out of 10

Variety of Shipping Options

Desired shipping options were available

8.7 out of 10

Recent Reviews for Brilliant Earth

Showing 1 - 50 of 1,973

  • KJAVE

    Site Experience Feedback

    Jun 15, 2026

    Website is super user friendly and very great prices for the products!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Deb

    Post-Delivery Feedback

    Jun 15, 2026

    I purchased the earrings because they had both my granddaughters birth stones in them. I was hoping they would have been a little bit bigger! But I love them.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • D

    Post-Delivery Feedback

    Jun 15, 2026

    Great value in both the product and price. The earrings were beautiful, and Brilliant Earth’s reputation gave me enough confidence to make a purchase online without first seeing the item in person. Unfortunately, the in-store pickup experience did not reflect that same level of quality. As a first-time customer, I did not feel particularly welcomed, and during my roughly 10-minute wait there was little effort made to create a hospitable or engaging experience. The associate who assisted with my pickup completed the transaction, but the interaction felt very transactional and impersonal. I am not expecting a red-carpet experience for an online pickup order. However, I do believe every customer should feel valued, regardless of whether they are picking up a $1,000 purchase or spending $10,000+ on jewelry. My impression was that smaller or younger buyers may not receive the same level of attention or warmth, which is disappointing for those who are choosing your brand for an important milestone or special occasion. The product exceeded my expectations, but the customer service experience left me feeling less appreciated as a customer than I had hoped

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 5
    Full ratings for this review »
  • BillU

    Post-Delivery Feedback

    Jun 15, 2026

    I’ve purchased from BE before and as is the case now, love the products, the service and the ongoing communication

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • Isaac

    Site Experience Feedback

    Jun 15, 2026

    Very easy to navigate and ordering was smooth.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jonah

    Post-Delivery Feedback

    Jun 14, 2026

    Purchased an engagement ring and it showed up quick on time and very discreet, the quality was all there. My fiancé loves the ring

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • N/A

    Site Experience Feedback

    Jun 14, 2026

    N/A

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Al cien

    Site Experience Feedback

    Jun 14, 2026

    Nice fast transaction

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Monti21

    Site Experience Feedback

    Jun 14, 2026

    Montoyanunezdavid@gmai.com

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mamadukes

    Site Experience Feedback

    Jun 14, 2026

    Awesome site to build a ring of your dreams..highly recommend

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Th B

    Post-Delivery Feedback

    Jun 13, 2026

    Opals is beautiful. Love the color of the garnet

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • San

    Post-Delivery Feedback

    Jun 13, 2026

    I know how hard it is to find quality these days, but this place to is great!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • .

    Site Experience Feedback

    Jun 12, 2026

    .

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Buck

    Site Experience Feedback

    Jun 12, 2026

    It was easy and very affordable

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Annmarie <3

    Site Experience Feedback

    Jun 11, 2026

    I have been in the process of getting something set up to buy this beautiful ring for the love of my life <3 I wanted to get them something authentic, elegant, and something to fit their style. They fell in love with this ring and I knew I had to make it happen for them. I can’t wait to get it in to give them for our anniversary! The order even comes with free earrings and I love the protection plan options for the order. Overall, pretty impressed and thank god for payment plan options as well!!

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • aaandrewpark

    Site Experience Feedback

    Jun 11, 2026

    i love the designs they have for rings.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • tomkat

    Site Experience Feedback

    Jun 11, 2026

    Jessica was great!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • dahbihgah

    Site Experience Feedback

    Jun 10, 2026

    More clarification on why stones with the same 4C's can have a pricing spread of $8k+. Is it dimensions? Proportions? Low end vs high end of the range of the same standard? No information available on site and requires 3rd party research to determine why there's a spread or what the difference is between stones.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Debbie

    Site Experience Feedback

    Jun 10, 2026

    Love it Got chat assistant help

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • KJ

    Post-Delivery Feedback

    Jun 10, 2026

    Loved my purchase of my wedding band, it fits beautifully with my engagement ring. It does look alittle different than when I tried it on in store, alittle more pointed at the top, but I still love it!

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: 9
    Full ratings for this review »
  • Jon

    Post-Delivery Feedback

    Jun 10, 2026

    I love the products offered and quick delivery time frame. My wife loves the diamonds and this will not be the last!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Asher

    Post-Delivery Feedback

    Jun 10, 2026

    It was super easy to figure out what I wanted through the filters in the app and ordering it was also a breeze. They give you a free gift over 1k so that was huge and it got here 5 days early. I didn’t need it early but I appreciated already having it.

    • Overall Rating: 10
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 8
    Full ratings for this review »
  • Jayden

    Site Experience Feedback

    Jun 10, 2026

    Keep it the same I love it

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Goo

    Site Experience Feedback

    Jun 10, 2026

    It was simple and easy to use, I knew what I was looking for and found it quick.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Faith

    Site Experience Feedback

    Jun 9, 2026

    I love the website. I visit it often.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Diegon

    Site Experience Feedback

    Jun 9, 2026

    All good and easy

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • big bagtom619

    Site Experience Feedback

    Jun 9, 2026

    Beautiful cuts

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dsquared

    Post-Delivery Feedback

    Jun 8, 2026

    I recently purchased three gold bracelets. 2 Chain and one petite diamond tennis bracelet. The bracelets are beautiful however I am probably going to have to exchange the tennis bracelet as the safety latch keeps coming undone. It snaps into place but then as I am wearing it, I will look down and it is opened so it does not latch snuggly.

    • Overall Rating: 6
    • Would Shop Here Again: 7
    • Likelihood To Recommend: N/A
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 8, 2026

    The necklace i ordered looked great on the website. However, it is incredibly small in person. I couldn't tell the clasp from the interlocking circles on the front. I'm not even sure if there are any diamonds because it is so small.

    • Overall Rating: 3
    • Would Shop Here Again: 3
    • Likelihood To Recommend: N/A
    • On Time Delivery: 8
    • Customer Support: N/A
    Full ratings for this review »
  • PlentyMoney

    Site Experience Feedback

    Jun 8, 2026

    Good

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • T

    Site Experience Feedback

    Jun 7, 2026

    Simple, smooth process.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Chris

    Site Experience Feedback

    Jun 7, 2026

    I recently purchased an engagement ring from Brilliant Earth, and the experience so far has been excellent. Their website made it easy to compare diamonds and settings, and I appreciated the amount of information available to help me make an informed decision. The customization options were great, and I was able to find a ring that fit both my vision and budget.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 7, 2026

    I want to buy a large emerald. I am not looking for an emerald shaped diamond. Big flaw in your system.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • SteffieC

    Post-Delivery Feedback

    Jun 7, 2026

    The process was easy and the bracelet is beautiful!

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 7, 2026

    I need help to return this purchase. Thanks

    • Overall Rating: 2
    • Would Shop Here Again: 2
    • Likelihood To Recommend: N/A
    • On Time Delivery: N/A
    • Customer Support: N/A
    Full ratings for this review »
  • Amber

    Site Experience Feedback

    Jun 7, 2026

    The staff is pretty chill. But I just only have some issues with checkout process. I hope my item will arrive on time.

    • Overall Rating: 6
    • Would Shop Here Again: 6
    • Likelihood To Recommend: 6
    Full ratings for this review »
  • Kickin

    Post-Delivery Feedback

    Jun 6, 2026

    Con artists dont list gold weight and sell for 6x the spot cost of gold

    • Overall Rating: 1
    • Would Shop Here Again: 1
    • Likelihood To Recommend: N/A
    • On Time Delivery: 5
    • Customer Support: 1
    Full ratings for this review »
  • -SP

    Site Experience Feedback

    Jun 6, 2026

    I love Brilliant Earth! I got my Engagement and Wedding ring from them before I wanted to get more jewelry and they always make so simple and easy. Love the elegant looks.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bill13

    Site Experience Feedback

    Jun 6, 2026

    Purchased before with Brilliant Earth…all good… so purchasing again…why argue with success

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • MathTeacher37

    Site Experience Feedback

    Jun 6, 2026

    There’s a great amount of options and customizations that can be done. Very user friendly experience overall

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jared d

    Site Experience Feedback

    Jun 5, 2026

    Great options very easy to find and search for the things I needed. Great variety of beautiful diamonds I’m very pleased with my order.

    • Overall Rating: N/A
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Jay

    Site Experience Feedback

    Jun 5, 2026

    Great experience! I have an old buddy from high school that is a manager Kirby was great to see him and his positive energy

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Elliot

    Site Experience Feedback

    Jun 5, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Michael

    Post-Delivery Feedback

    Jun 5, 2026

    Beautiful set of gold earrings, birthday gift… always a smooth experience with Brilliant Earth and top quality

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 9
    Full ratings for this review »
  • Oscar

    Site Experience Feedback

    Jun 4, 2026

    A very good experience with the salesman Jordan and Gabriel. Bought my engagement and wedding ring here.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • DC Johnny

    Site Experience Feedback

    Jun 4, 2026

    Great website

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Stephen

    Site Experience Feedback

    Jun 4, 2026

    I wish there was an option to use multiple payment methods and that you could choose your own amount for a gift card.

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Rain

    Site Experience Feedback

    Jun 3, 2026

    Professional ,pleasant ,helpful

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Gunner

    Site Experience Feedback

    Jun 3, 2026

    Good experience so far!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Pupsie

    Site Experience Feedback

    Jun 3, 2026

    Easy to purchase from. Have purchased before. Both orders were colored lab diamonds. Best lab diamonds every. Bought blue and green, and the color flash is just outstanding.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »