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The Vitamin Shoppe Customer Reviews

The Vitamin Shoppe holds a 9.4/10 overall rating based on 1,516 verified post-delivery reviews on Bizrate.

The Vitamin Shoppe logo
Certified
Most Current Certification:
Jul 3, 2026
Vitamin Shoppe offers online shoppers over 18,000 natural health products. Shoppers can select from over 400 quality brands and a variety of Vitamin Shoppe's own brand of products. Shoppers can save up to 40% discount if they purchase any Vitamin shoppe's brand of products. Vitamin and Supplements, Herbal products, Homeopathic products, personal care products, books and body building products are some of the items offered at this site. Other Features include frequent buyer bonus points, first time buyer bonus points, free color catalog, and gift certificates.

The Vitamin Shoppe Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - The Vitamin Shoppe

2025 Winner Platinum Circle of Excellence

15 years

Trust & Authority

No More Shopping Fails: Learn more about how our Verified Reviews are legit and empower you to shop with confidence!

Learn more about reviews
Post-Delivery Feedback - 1,516 Reviews

Overall Satisfaction:

9.4out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.4out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%85%
Neutral rating icon

Neutral

11%9%
Negative rating icon

Negative

4%5%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.5 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.5 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.6 out of 10

Customer Support

Satisfaction with assisted or self-service help

9.3 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.4 out of 10

Returns Process

Satisfaction with the returns process

9 out of 10

Site Experience Feedback - 29,633 Reviews

Overall Satisfaction:

9.5out of 10

Would Shop Here Again:

9.6out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

86%86%
Neutral rating icon

Neutral

11%11%
Negative rating icon

Negative

3%3%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.4 out of 10

Design of Site

Satisfaction with the look and design of the site

9.3 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.4 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.5 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9 out of 10

Shipping Charges

Satisfaction with shipping charges

9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.3 out of 10

Recent Reviews for The Vitamin Shoppe

Showing 1 - 50 of 31,149

  • Greg

    Site Experience Feedback

    Jul 2, 2026

    I had a very good experience with the Vitamin Shoppe website.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Toya

    Site Experience Feedback

    Jul 2, 2026

    It was easy to use.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • PapaJhon

    Site Experience Feedback

    Jul 2, 2026

    Clear and easy to find products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Car

    Site Experience Feedback

    Jul 2, 2026

    Good

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Single2Singleton

    Site Experience Feedback

    Jul 2, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Confusing discounts

    Site Experience Feedback

    Jul 2, 2026

    Had a hard time understanding the 20% discount was only for certain items on the home screen because it wasn’t working at the checkout for the product I was purchasing but the other discount did apply so it wasn’t too bad really.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Colby

    Site Experience Feedback

    Jul 2, 2026

    I was unable to use my $50 gift card when the balance would show up as active and applied to my card it wouldn’t process the payment so I ended up having to spend an additional $50 that I didn’t not plan to simply due to your system refusing to use a VALID gift card that showed valid and $50 remaining but would not process the order (even with an additional payment method to cover the remainder of the purchase)

    • Overall Rating: 5
    • Would Shop Here Again: 6
    • Likelihood To Recommend: 5
    Full ratings for this review »
  • N/A

    Site Experience Feedback

    Jul 2, 2026

    N/A

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • JPTerriB

    Site Experience Feedback

    Jul 2, 2026

    It was very difficult to "Add to Cart". Frustrated that BOGO is limited to 1 time

    • Overall Rating: 3
    • Would Shop Here Again: 5
    • Likelihood To Recommend: 3
    Full ratings for this review »
  • Kabilah

    Site Experience Feedback

    Jul 2, 2026

    Google pay didn't work.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 2, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Storm

    Site Experience Feedback

    Jul 2, 2026

    The live chat I had with Luis really opened the flood gate with my purchase through vitamin shoppe, top notch support in finding recommendations for me. Very satisfied.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bink

    Site Experience Feedback

    Jul 2, 2026

    Today was a great experience! Nothing to add

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sujjj

    Site Experience Feedback

    Jul 2, 2026

    Quick easy and free to pick up in store

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Yas

    Site Experience Feedback

    Jul 2, 2026

    Was able to purchase a supplement a doctor had recommended and a pre workout

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • P

    Site Experience Feedback

    Jul 2, 2026

    It’s been fine, seems easy to navigate. Been buying form here for couple years and I just made an account today.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Health Quality

    Site Experience Feedback

    Jul 2, 2026

    I purchase this item every 6 months and always able to receive a coupon code reduction. They always have this product which is essential to my health. Did need to jump around online to ensure I met the requirements.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Tina

    Site Experience Feedback

    Jul 2, 2026

    Always a good experience.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jovanny

    Site Experience Feedback

    Jul 2, 2026

    It was good but better filter and sorting features are needed for categories with lots of items like for instance searching for protein powder brings up hundreds of results

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Gina

    Site Experience Feedback

    Jul 2, 2026

    I have always enjoyed shopping with the VS. Clean stores, organized and educated staff.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Mike

    Site Experience Feedback

    Jul 2, 2026

    Excited to try new protein flavor Vitamin shop always has great deals

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Kristi

    Site Experience Feedback

    Jul 2, 2026

    Expensive but usually buy one get one 1/2 off

    • Overall Rating: N/A
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: N/A
    Full ratings for this review »
  • Nathan

    Site Experience Feedback

    Jul 2, 2026

    It was good worked smooth

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Raul Rosado

    Site Experience Feedback

    Jul 2, 2026

    Thank you

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sam

    Site Experience Feedback

    Jul 2, 2026

    one item was only available for shipping if chose higher quantity

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • SR

    Site Experience Feedback

    Jul 2, 2026

    You guys regularly beat most places including big box stores when it comes to pricing on supplements, and energy drinks. So that's pretty cool!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 2, 2026

    Was great until it came time to pay. Tried several times to use card and wouldn't go through.

    • Overall Rating: 8
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Dave

    Site Experience Feedback

    Jul 2, 2026

    Reviews on the products are good so I thought I would give it a shot.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Zoomz

    Site Experience Feedback

    Jul 2, 2026

    Finding the right product was quick and easy! Checking out was seamless.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Tanner

    Site Experience Feedback

    Jul 2, 2026

    It was good. Got done what I needed to get done

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Amazing!

    Site Experience Feedback

    Jul 2, 2026

    Just an amazing experience and well priced items.

    • Overall Rating: 10
    • Would Shop Here Again: N/A
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JC

    Site Experience Feedback

    Jul 2, 2026

    The vitamin shoppe is my go two for supplements and caffeine. I can usually find what I’m looking for and combine it with a promotion.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Nosajjsd

    Site Experience Feedback

    Jul 2, 2026

    Easy, excellent website

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Eddog

    Site Experience Feedback

    Jul 2, 2026

    It was a good experience!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Healthy

    Site Experience Feedback

    Jul 2, 2026

    Great store. Online shopping is very easy. Friendly in- store staff.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Kae

    Site Experience Feedback

    Jul 2, 2026

    I didn’t have a problem navigating so it was fine. Though it would have been great if they had some discounts too

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Michelle

    Site Experience Feedback

    Jul 2, 2026

    Very fast & accurate

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Lou

    Site Experience Feedback

    Jul 2, 2026

    10/10 would recommend

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Liz

    Site Experience Feedback

    Jul 2, 2026

    I love vitamin shoppe! Being a member there are so many great deals and the selection is amazing. My orders are always ready for pickup quickly, and my shipped orders are very fast as well. The only improvement I can think of is a bit more organization with the website. Sometimes I do not get updates about my order or can’t find it on the app.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Broken Arrow

    Site Experience Feedback

    Jul 2, 2026

    Very easy to find what I was looking for and quick check pot process.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TJ

    Site Experience Feedback

    Jul 2, 2026

    It was easy to navigate and find and even filter my search for specific products. I found some deals along the way.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 2, 2026

    It was quick and easy.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • DC

    Site Experience Feedback

    Jul 2, 2026

    Excellent

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jul 2, 2026

    Very good

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • AEZ

    Site Experience Feedback

    Jul 2, 2026

    I appreciate getting to apply my $25 credit & 20% 2 hour pickup discount.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JTHarrii

    Site Experience Feedback

    Jul 2, 2026

    Everything was easy to navigate and went smooth. Enjoyed the discount as well

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TJ

    Site Experience Feedback

    Jul 2, 2026

    Many of the items I was looking for were sold out (Mostly specific flavors of 3D energy drink).

    • Overall Rating: 6
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 7
    Full ratings for this review »
  • Queen Tink

    Site Experience Feedback

    Jul 2, 2026

    I wish you would have better selection on the website with the ghost drinks with all the new flavors and more sale prices that go on like you do with the Alanis

    • Overall Rating: 5
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Seilsims

    Site Experience Feedback

    Jul 2, 2026

    I like that I dont have to search for current promos, they are listed on the home page. I was only going to order one, but because of the promo ordered three

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • John

    Site Experience Feedback

    Jul 2, 2026

    Good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
The Vitamin Shoppe Customer Reviews | Verified Customer Reviews at Bizrate Surveys