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Aveda Customer Reviews

Aveda holds a 9.3/10 overall rating based on 1,574 verified post-delivery reviews on Bizrate.

Aveda logo
Certified
Most Current Certification:
Jun 30, 2026
Aveda believes in conducting business in a manner that protects the Earth, conserves resources and does not compromise the ability of future generations to sustain themselves.

Aveda Rating

Customer Certified
Certified

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Circle of Excellence
Circle of Excellence - Aveda

2009 Winner Circle of Excellence

3 years

Trust & Authority

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Learn more about reviews
Post-Delivery Feedback - 1,574 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.4out of 10

Likelihood To Recommend:

9.3out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

84%83%
Neutral rating icon

Neutral

10%9%
Negative rating icon

Negative

6%9%

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.3 out of 10

Order Tracking

Satisfaction with the ability to track the order

9.4 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.4 out of 10

Customer Support

Satisfaction with assisted or self-service help

9 out of 10

Product Availability

How easily were you able to find the product you were looking for

9.4 out of 10

Returns Process

Satisfaction with the returns process

8.8 out of 10

Site Experience Feedback - 33,719 Reviews

Overall Satisfaction:

9.3out of 10

Would Shop Here Again:

9.5out of 10

Likelihood To Recommend:

9.5out of 10

Overall
Rating
Past 3
Months
Past
Month
Positive rating icon

Positive

82%82%
Neutral rating icon

Neutral

14%13%
Negative rating icon

Negative

4%5%

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

9.1 out of 10

Design of Site

Satisfaction with the look and design of the site

9.2 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

9.3 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

9.3 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.3 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.5 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

7.9 out of 10

Shipping Charges

Satisfaction with shipping charges

8.9 out of 10

Variety of Shipping Options

Desired shipping options were available

9.2 out of 10

Recent Reviews for Aveda

Showing 1 - 50 of 35,293

  • Tried and true products

    Site Experience Feedback

    Jun 29, 2026

    Today I was buying shampoo and conditioner I’ve used for the majority of the last 4 years, so I knew what I was coming for and what to expect. While looking around I spotted another product I was curious to try and was glad to find it in a travel size so I could test it out.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Ron_Books

    Site Experience Feedback

    Jun 29, 2026

    Excellent choices, curated answers for my questions.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 29, 2026

    I love Aveda products~ and have for25+ years!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: 10
    Full ratings for this review »
  • amyray

    Site Experience Feedback

    Jun 29, 2026

    I'm really sad you've changed your sales. I've been shopping with you for many many years and the discounts made it easier for me to buy. Now it's so much harder to justify and I'm using the products less and looking for similar products elsewhere. please bring it back!

    • Overall Rating: 6
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 29, 2026

    Frustrated that I could not successfully remove the complimentary pumps; this appears as an option to remove, but the function never worked. I appreciated it as an option since we opt for less plastic, and hope this glitch gets fixed.

    • Overall Rating: 7
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • KTCA66

    Site Experience Feedback

    Jun 29, 2026

    I am excited to purchase the Texture Tonic that was introduced to me by my Aveda stylist, but all the other products that I have loved and been using for 20+ years have changed formulations and no longer work for my hair. So I can no longer purchase those products and it is super frustrating to try to find new substitutes. I wish you, Aveda, would leave the formulations alone!! These other products worked great in the past and now the changed formulations have ruined them. I am now down to just this one product and the candles.

    • Overall Rating: 7
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 5
    Full ratings for this review »
  • Tina

    Site Experience Feedback

    Jun 29, 2026

    Excellent, easy to use

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Hannah

    Site Experience Feedback

    Jun 29, 2026

    I love that it had a step by step guide on what order to use each product.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Geri K

    Site Experience Feedback

    Jun 29, 2026

    It was fine, easy to navigate.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Werner

    Site Experience Feedback

    Jun 29, 2026

    Love Aveda - I’m from Minnesota and so proud of this brand. But it wherever sold and always at the airport!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sue cool

    Site Experience Feedback

    Jun 29, 2026

    I found the checkout process clunky and it necessitated me to cancel one order and reorder every thing twice

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • STL fan

    Site Experience Feedback

    Jun 29, 2026

    I found the website user-friendly and manageable from my phone and I love these products and rewards!!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • cstokes04

    Site Experience Feedback

    Jun 29, 2026

    I had over $95 of product in my cart and was not offered the 4 free samples at checkout like advertised. The rest of the experience was good and easy.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Yzma

    Site Experience Feedback

    Jun 29, 2026

    I knew what I was searching for, therefore it was very simple to find and order. Aveda Be Curly gel is one of the best I have used!! Highly recommend.

    • Overall Rating: 10
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • LUV2SHOP

    Site Experience Feedback

    Jun 29, 2026

    I like aveda products

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Post-Delivery Feedback

    Jun 29, 2026

    I placed an order in a few weeks ago. I have not received any shipping information or received the product. I have contacted Aveda thru email and have not received any response. This is unusual.

    • Overall Rating: 5
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 9
    • On Time Delivery: 1
    • Customer Support: 3
    Full ratings for this review »
  • Tory

    Site Experience Feedback

    Jun 29, 2026

    Great products, good service

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • azgirl

    Site Experience Feedback

    Jun 29, 2026

    Overall, it was a good experience. However, I had 2 gift cards and was only able to use 1, which was frustrating.

    • Overall Rating: 7
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Ann Marie

    Site Experience Feedback

    Jun 29, 2026

    Website could be easier to navigate

    • Overall Rating: 7
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Susan C.

    Site Experience Feedback

    Jun 29, 2026

    The website was easy to use and quick check out. I can't find any ways to improve it.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Samples

    Site Experience Feedback

    Jun 29, 2026

    I split my order into 2 purchases to maximize the samples, as they are PERFECT for traveling with. To reduce costs and materials, I would love to see the free samples be more towards something like '4 free samples with every $X spent' versus '4 free samples with overs over $x' I feel guilty for the additional order, but not enough to impact my purchasing behavior ;)

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jan G

    Site Experience Feedback

    Jun 29, 2026

    I used my points, then ordered what I needed, it made 2 separate orders and I couldn’t find a way to add to the first order!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • BrendaD

    Site Experience Feedback

    Jun 29, 2026

    Lots of choices and I know these products are healthy and are created with saving the planet in mind

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Sue

    Site Experience Feedback

    Jun 29, 2026

    Hard to know what special offers there are. Free samples aren’t always a good variety.

    • Overall Rating: 6
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • AR

    Site Experience Feedback

    Jun 29, 2026

    No refills available for the phomolliant.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Robin

    Site Experience Feedback

    Jun 29, 2026

    The website is easy to navigate and find the products I was looking for.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • AvedaGirl4Life

    Site Experience Feedback

    Jun 29, 2026

    Everything was fine, no problems. I appreciate the discount I received. Thank you.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Daisy3

    Site Experience Feedback

    Jun 29, 2026

    Difficult to link my Aveda+ account.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • A

    Site Experience Feedback

    Jun 29, 2026

    Appreciated the option to choose 4 free samples with my order.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Dina K.

    Site Experience Feedback

    Jun 29, 2026

    The website is very easy to use! I love Aveda!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Husty

    Site Experience Feedback

    Jun 29, 2026

    Easy to navigate. Don't like asked to pay 10 dollars for rewards membership

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Valarie

    Site Experience Feedback

    Jun 29, 2026

    Valarie Gonzalez

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • JimPAustin

    Site Experience Feedback

    Jun 29, 2026

    Prices are rising exponentially. It's no different with Aveda, sad to say. Also, I noticed that you were out of Brilliant Conditioner. Was wondering if that's because it's being discontinued? No indication on the website to that effect. That would be helpful.

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Renee

    Site Experience Feedback

    Jun 29, 2026

    Great

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • TT

    Site Experience Feedback

    Jun 29, 2026

    USER FRIENDLY AND INFORMATIVE

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Online Shopper

    Site Experience Feedback

    Jun 29, 2026

    Easy!

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Liz

    Site Experience Feedback

    Jun 29, 2026

    I was able to find what I was looking for and it was easy. And I like when I get a gift for shopping as well as free shipping

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jasper

    Site Experience Feedback

    Jun 29, 2026

    Love the products however the website is slow and sometimes just hard to get around.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Bobula

    Post-Delivery Feedback

    Jun 29, 2026

    I bought the product to try it out. I’m probably using it wrong, so I’m not happy with it yet. I didn’t really care how long it took to get it and shipping seem to be fine so I gave fives in the survey as it was handled as expected. Nothing wrong, but nothing extra extraordinary.

    • Overall Rating: 5
    • Would Shop Here Again: 3
    • Likelihood To Recommend: 5
    • On Time Delivery: 5
    • Customer Support: 5
    Full ratings for this review »
  • Buddy

    Site Experience Feedback

    Jun 29, 2026

    Very easy to order from website and the last order got to me very fast.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • happy customer

    Site Experience Feedback

    Jun 29, 2026

    I have been saving up points and was happy to finally reward myself after years of buying your product at my saloon, which went out of business,

    • Overall Rating: 8
    • Would Shop Here Again: 8
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Veronica

    Post-Delivery Feedback

    Jun 29, 2026

    Everything was perfect including the product

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • Where's The Stock

    Site Experience Feedback

    Jun 29, 2026

    Good experience. Although 2 products I needed are not available. First time that's happened.

    • Overall Rating: 9
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Chessie

    Site Experience Feedback

    Jun 29, 2026

    The website is easy to navigate and purchase producta.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Texasexpat

    Site Experience Feedback

    Jun 29, 2026

    It was simple and easy to use. I was looking for the Tousle spray which I couldn't find anywhere else.

    • Overall Rating: 8
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 5
    Full ratings for this review »
  • Gsnap

    Post-Delivery Feedback

    Jun 29, 2026

    everything was good

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    • On Time Delivery: 10
    • Customer Support: N/A
    Full ratings for this review »
  • None

    Site Experience Feedback

    Jun 29, 2026

    Easy. Site is clear. Products easy to find.

    • Overall Rating: 9
    • Would Shop Here Again: 9
    • Likelihood To Recommend: 9
    Full ratings for this review »
  • Sue

    Site Experience Feedback

    Jun 29, 2026

    Very slow response after selection of product

    • Overall Rating: 7
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »
  • Rogle

    Site Experience Feedback

    Jun 29, 2026

    Started cart and got distracted; went back to finish after text reminder.

    • Overall Rating: 10
    • Would Shop Here Again: 10
    • Likelihood To Recommend: 10
    Full ratings for this review »
  • Jeff

    Site Experience Feedback

    Jun 29, 2026

    Good quality products but expensive.

    • Overall Rating: 8
    • Would Shop Here Again: 7
    • Likelihood To Recommend: 8
    Full ratings for this review »