Wiley
Site Experience FeedbackFeb 20, 2026
I think the website being a bit retro is charming although I expect it turns a lot of people off. I chose AMS because sweetwater was bought by private equity in 2021 and I prefer to use my money elsewhere. And Amazon sent me fake Daddario strings which is a somewhat common experience I’ve seen on reddit. You’ve made a new customer, I actually like the simplified classic experience of the website and checkout. Although I know I’m more forward thinking than most and I would have to guess I hit close to the bottom on your age demographic. Check out what I’m doing on youtube @thenearestexit, and in general on any streaming service except Spotify under The Nearest Exit. My channel is new and small although I have to think you could see the marketing potential I have. I don’t believe there’s anyone doing it these days that has captured something both classic and modern as well as I have, although I still have more to prove the blueprint is all there. Everyone in the world is glazed over at being advertised to. The most state of the art thing you could do would be to stick your brand and products somewhere authentic, and be able to say I told you so once it does well. The brands that are thriving in the modern landscape like PRS have mastered this. Not all their signature guitars are musicians you’ve heard of, but it makes you trust the John Mayer model that much more.