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e.l.f. Cosmetics Reviews - 2,090 Review - 8.9/10

Jan 22, 2025
e.l.f. Cosmetics is an American cosmetics brand that offers a range of cruelty-free skincare and beauty products at affordable price all over the globe.
Circle of Excellence - e.l.f. Cosmetics

2021
Winner

Circle of
Excellence

2 years

e.l.f. Cosmetics Rating

Rating
Overall Satisfaction8.9 /10
Would Shop Here Again9.0 /10
Likelihood to Recommend9.1 /10
Product Selection8.9 /10
Ease of Finding8.7 /10
Checkout Satisfaction8.5 /10
Product Met Expectations9.2 /10
On-Time Delivery9.0 /10
Satisfaction with Customer Support8.6 /10
Overall Satisfaction:
 

8.9out of 10


Would Shop Here Again:

 

9.0out of 10


Likelihood To Recommend:

 

9.1out of 10


Overall
Rating
Past 3
Months
Past
Month

Positive

67%62%

Neutral

22%27%

Negative

11%12%
Customer Certified:

Customer Certified stores provide satisfactory service at a minimum and are committed to proactively collecting customer feedback on their service levels through the Bizrate Buyer Survey.

Ease of Finding What You Are Looking For

How easily were you able to find the product you were looking for

8.7 out of 10

Design of Site

Satisfaction with the look and design of the site

8.7 out of 10

Satisfaction With Checkout

Satisfaction with the checkout process

8.5 out of 10

Product Selection

Satisfaction with the breadth of products available on the site

8.9 out of 10

Clarity of Product Information

How clear and understandable was the product information

9.0 out of 10

Charges Stated Clearly

Total purchase amount (including shipping, handling and discounts) displayed before order submission

9.2 out of 10

Prices Relative to Other Online Retailers

Comparison of prices relative to other websites selling similar products

9.3 out of 10

Shipping Charges

Satisfaction with shipping charges

8.9 out of 10

Variety of Shipping Options

Desired shipping options were available

8.5 out of 10

On-Time Delivery

Satisfaction with order arrival relative to expected order receipt date

9.0 out of 10

Order Tracking

Satisfaction with the ability to track the order

7.8 out of 10

Product Met Expectations

Correct product was delivered, is of the expected quality, and works as described/depicted

9.2 out of 10

Customer Support

Satisfaction with assisted or self-service help

8.6 out of 10

Product Availability

How easily were you able to find the product you were looking for

8.7 out of 10

Returns Process

Satisfaction with the returns process

10.0 out of 10

Recent Reviews for e.l.f. Cosmetics

Showing 1 - 20 of 2,090

Maddy

Site Experience Feedback

Jan 20, 2025

Love e.l.f. repeat customer! However, so sad and disappointed that some products that I want to include in my skincare routine for not available for international shipping. There are products from other brands available in Canada with same ingredients! I want to use e.l.f.! Please make all skincare products available for international shipping!

Lipglosslover1

Site Experience Feedback

Dec 31, 2024

This happened twice to me about to make payment but decided to go back into my shopping bag to delete a couple of items, my points used were automatically taken off which shouldn't happen because I didn't make the payment yet. This time making my payment on the items I decided on buying I didn't use any points.


Post-Delivery Feedback

Jan 20, 2025

So, I've been using and repeat buying from this company in the US. e.l.f. cosmetics is vegan friendly, not tested on animals; pretty affordable and have non irritating ingredients. They're always coming out with new and effective products that are hard to resist not trying out but I repurchase products that have and continue to work for me. Check them out!

KatW

Site Experience Feedback

Jan 12, 2025

I love your site and products. One complaint, may be user error, but I wasn't able to click to receive my 2 free items with my purchase order over $35. Then I ordered again because I went back and lost 400 points that I used to try a new product.


Post-Delivery Feedback

Jan 20, 2025

I love Elf products and recommend to all my friends. I've tried other brands but I keep going back to Elf.

Online Shopper

Site Experience Feedback

Jan 03, 2025

The website is slow on mobile browser


Post-Delivery Feedback

Jan 20, 2025

I did not receive one item, but received the credit for it quickly after. No issues except for the availability of the product.

Marie

Site Experience Feedback

Jan 19, 2025

Great easy to fill in

LMT

Site Experience Feedback

Jan 19, 2025

You website is very difficult to use. I had to try 2 different browsers before your site would work, then I tried to place my order and used my beauty reward for free shipping. When I went to pay, it was showing the free shipping coupon but also charging me for shipping, I tried 3 times yesterday to place the order to no avail. Gave up. Tried twice today and finally got the site to not charge me for shipping.

ari

Site Experience Feedback

Jan 18, 2025

my shopping overall was great, the only thing is the websites a little slow, but that could be my wifi too.

SarahO

Site Experience Feedback

Jan 18, 2025

Very easy process.

Eureka

Site Experience Feedback

Dec 27, 2024

Everything was great till I went and submitted the order and I got the receipt email and it said it was going to an address I’m no longer at. You can’t change your address from your phone which is bad because I need to. Also I could no cancel this order once I submitted it so I could change the address then re order. I’m freaking out and a little upset


Post-Delivery Feedback

Jan 18, 2025

I was so excited to order from Elf. Which I did and I was very excited got plenty of free products and I got my birthday gift. But I went and made my order and you’re not able to change your shipping address so it ended up going to my old address. This should definitely be changed. You should be able to go onto their website and change your address at any time. I contacted immediately after I made the order and was told right away that I would not be able to change the address. That doesn’t seem right immediately after I made the order you should be able to change the address. This needs to be fixed and I will tell all my friends about this. Luckily, I was able to go pick up my product from my past address. So the only thing once I got my product that I was disappointed in. Was that I received a mini almost like a sample size of the hydrating-dewdrops. There was literally nothing in it. Otherwise, I am very happy with elf and I will be sure to order again.

daisiedear

Site Experience Feedback

Jan 01, 2025

When I exited the shopping cart to revise my order before paying it applied my rewards discount and then counted it as though I had already used it but I hadn't yet gotten to checkout so it disappeard and I couldn't use it. You stole my points, haha


Post-Delivery Feedback

Jan 18, 2025

Elf is good makeup for beginners, I do find that the putty products have no coverage and immediately blend into the skin. My primer works really well though, and I got a good deal on the website.

Cass

Site Experience Feedback

Jan 18, 2025

I was originally trying to browse the website on my computer as it is more convenient but the website was very slow and glitchy it would not let me add products to my cart and would take quite a while to load but it worked perfectly on my phone so maybe it was an issue with my computer!

Nab

Post-Delivery Feedback

Jan 18, 2025

The order arrived on time and all the products were of good quality as expected

Online Shopper

Site Experience Feedback

Dec 31, 2024

Cart would randomly reset to 0 on a few occasions. When trying to check k out, the page wouldn’t load so I had to exit the website and go back to refill my cart.

Newfoundgirl

Site Experience Feedback

Jan 18, 2025

Disappointed since the site originally stated i would have free shipping and small amount off an order above $35 but promotion could not be applied? Wish the site showed recommended lip liners for gloss and skin type.

Itsme

Site Experience Feedback

Jan 17, 2025

It was alot easier today. I had troubles in the past. It was quick with selecting colour's too. Overall I found it to be easier then last time. I made a order for myself.

Joy

Site Experience Feedback

Jan 17, 2025

I would prefer more videos showing how to apply the products. Also I find it difficult to choose a colour of product especially foundations, blush, etc. as all screens interpret colours differently.

Zar

Site Experience Feedback

Dec 26, 2024

The website is so slow and it doubled and tripled my order for no reason. I had to go in and remove all the extra items. It would not refresh properly and took forever to load. I really did not enjoy using your website.

Didi

Site Experience Feedback

Jan 17, 2025

Great

Give canada the brow pomade!

Site Experience Feedback

Dec 26, 2024

I specifically use the wow brow eyebrow gel, I haven't been able to purchase in stores in a long time. Now your website says does not ship internationally?? I'm in Canada, it can't possibly be that hard. This product is the ONLY reason I continue to use elf, please make it available in store or for shipping to Canada!


Post-Delivery Feedback

Jan 17, 2025

I've always loved and recommended elf over higher end products, but the ONLY thing I want to purchase isn't available to Canada? The lock brow eyebrow pomade. Please make available online or in stores again, there is no other product I enjoy for daily use nevermind the price point! Please!

Shleesh

Site Experience Feedback

Jan 16, 2025

All gucci