Online Shopper
Site Experience FeedbackJul 3, 2026
This is my first time fully committing to a skin-toned product, and I found the information from LS and the shade finder to be helpful, with the exception of the “burns rarely tans” description. I’m 75% Scandinavian, and the rest of me is “Euro-mutt,” so you’d think given how light my skin is that I wouldn’t tan. If I let myself tan (gasp) I actually do tan, so I found this metric to be less helpful and more confusing. And I know it’s a small thing, but my nordic heritage also means I’m one of the few women who are literally red/green colorblind, so whether this is the right color? We’ll just have to see, maybe two or three faces for every color would have helped? Maybe, or maybe I’m just a lost cause hoping to get lucky—I read the guide y’all sent to me, that was most helpful. A link on the color selection took opening in a new browser window with the information LS wrote for me may have been helpful because it is new information. I also think a video for color selection instead of a photo may have helped…just something to think about depending on the quarterly share of LS revenue that comes from tint or color-specific makeup products. I think videos would help sell more to younger buyers who are skincare-curious and who might show up on LS for cosmetics. I’ve started to really appreciate the little videos “LS-does-unboxing” videos on the site and embedded for certain products like Skinceuticals. Though, and this is so horrible to say, but the dark haired woman in her later 40s who does the unboxing videos seems like she lacks vital charisma, which makes what she says sound rehearsed, scripted, and therefore less than trustworthy. In a world run by Gen Alpha videos, you might consider hiring someone specifically for those videos, and I think you should make so many more than you have! Sorry for the non-sequitur, but I’m on a video kick.