Kathy
Site Experience FeedbackJun 10, 2026
I have used EL products for many years.
I am EXTREMELY DISAPPOINTED and frankly BAFFLED by your Loyalty Rewards Program policy of TAKING AWAY EARNED REWARD POINTS on the anniversary date of each year of LOYALTY. How counterintuitive - SHAMEFUL really - to punish your loyal customers in this manner! Should not each passing year of loyalty be REWARDED instead of PUNISHED?
At the very least, if EL is inclined to put restrictions/time limits on point redemption, have points expire relative to when they were EARNED. For example points EARNED must be redeemed within 1 year.
This punitive policy is clearly flawed considering the very definition of a customer loyalty rewards program. EARNED points should not be TAKEN BACK within a year, much less within a month, a week, even a DAY (which is the current policy).
Please take my concern to the highest level. And post it.
Thank you. I hope to remain a loyal customer; however, this policy has compelled me to consider the options available in skin care.
The fact that I have been a loyal EL customer for many years tells you that - like all your customers - I am not merely price-driven in my purchase decisions. Quality, value and customer service and treatment are all important to me. EL is failing in customer treatment through this policy. I believe that I am representative of your customer base. So, I suspect that you may see a considerable drop in sales if you continue to treat us in this manner.