KimberleyA
Site Experience FeedbackSep 17, 2026
Aveda expired my points totaling 33,847 six weeks ago for not having made a purchase in one year. These points have an estimated $3400 product value. I have been a loyal client for more than 30 years and tend to buy a supply of product once or twice per year and ship from an Aveda store. I had not received notification of this expiration, however somehow continued to receive many promotional emails. Whether it was an inadvertent click on my part 4 years ago or a glitch in Aveda's system, customer service was inflexible, possibly due to Estee Lauder's decline in revenue and poor financial outlook. The Aveda stores I purchase from also did not inform me of the awards changes. Worst customer experience and so disappointing. Spent hours on the phone with both Aveda and parent company Estee Lauder and got nowhere against Aveda's rigid policy besides a supposed bundle offer of $200 in random shampoo and conditioner as a consolation prize which I did not accept. Bottomline: Aveda conducts itself in a nontransparent manner with consumers and does not employ best business practices.